“Why should seriouswork be boring?”A quick introduction toCreative Block BustingC
A quick introduction to Creative Block Busting                       CCreative Block Busting is more than brainstorming. I...
Creative Block Busting -What it is                                   CIt is a different kind of brainstorming. It is busin...
Creative Block Busting - What it does                                    CCreative Block Busting thaws even the most stubb...
Creative Block Busting - Process ingredients                                      CThe process is where the magic is, but ...
Creative Block Busting - Creative Climate                                   CHow to create a creative/innovative climate i...
Creative Block Busting - Key players                                   CThe three key players in Creative Block Busting ar...
Creative Block Busting - Well defined challenge                                    CThe first step is to arrive at a well-...
Creative Block Busting - Techniques                                      CYou cant get fresh thinking just by wishing for ...
Creative Block Busting - Sorting/Selection                                    CThe tragedy of most brainstorming sessions ...
Creative Block Busting - Solution Development                                      CBuilding a new idea into a practical n...
Creative Block Busting - Presentation                                          CMost people are frustrated because their n...
Creative Block Busting - Next Steps                                   CWhy is it that things do not get done, even thoughe...
Creative Block Busting - Online                                        CIt is not necessary to go off-site every time you ...
Creative Block Busting - Assignments                                               C     Talent retention                 ...
ContactR. SridharInnovation CoachIDEAS-RS57 Bharat Tirtha CHSSion Trombay Road,Mumbai 400071, MaharashtraIndiaMobile: +919...
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R Sridhar on Creative Block Busting© - powerful way to get new ideas

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How can companies help their people thinking freely without fear? Make the process enjoyable and rigourous? How can they make such thinking productive, solve problems, get new ideas and get the results they want?
Creative Block Busting© perhaps provide an answer.

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R Sridhar on Creative Block Busting© - powerful way to get new ideas

  1. 1. “Why should seriouswork be boring?”A quick introduction toCreative Block BustingC
  2. 2. A quick introduction to Creative Block Busting CCreative Block Busting is more than brainstorming. It C product/service and providing inputs forfocuses on solving an issue in an enjoyable, non- communication strategy development.threatening manner. It is like a software for the mind. You can apply it to anyA Creative Block Busting workshop is successful, only C issue in any function.if it delivers results. Therefore, the whole process istailored to arrive at fresh, yet actionable ideas.Clients use Creative Block Busting for helping Ctheir people to acquire creative thinking skills.They also use it for generating new productdevelopment ideas, solvingbusiness/marketing problems, arriving Creativeat unique differentiation ideas for Block Busting
  3. 3. Creative Block Busting -What it is CIt is a different kind of brainstorming. It is business We therefore spend considerable time before thefocused and result oriented. It starts with the premise workshop, to understand clients needs and what mustthat everyone is creative but most lack the opportunityto express their creativity. the Creative Block Busting C Workshop deliver. This will provide inputs for designing the workshop in aAll Creative Block Busting Workshops are not the C relevant way.same. It is critical to plan every workshop meticulously,to get the results that clients desire. Creative Block Busting Different kind of brain storming Business focused What it is Results oriented
  4. 4. Creative Block Busting - What it does CCreative Block Busting thaws even the most stubborn Cminds, frozen in habitual ways of thinking. It launchesthe most effective and enjoyable offensive on“Thatsthe way we do things here!” kind of thinking.It shows how to challenge assumptions and get out oflogic traps. Creative Block Busting Clears cobwebs of the mind Breaks Habitual thinking What it does Encourages fresh bold thinking
  5. 5. Creative Block Busting - Process ingredients CThe process is where the magic is, but whatmakes it so are the seven ingredients. Let us lookat each ingredient. Creative Climate Creative Block Key players Busting Well defined task Thinking techniques that stretch minds How/process Robust sorting/selection process Smart Solution development Presentation to get buy in
  6. 6. Creative Block Busting - Creative Climate CHow to create a creative/innovative climate in the and laughter. There are toys, games and quizzes andworkplace is a question that bothers many managers. yes, even small prizes and gifts, that help.You may get a few cues from what we do. Most importantly everyone feels respected and valuedThe climate at the workshops are stimulating, playful, because their ideas are respected and valued.engaging and encouraging. It is sprinkled with humour Creative Block Busting Encouraging Safe/non judgmental Creative climate Playful Stimulating
  7. 7. Creative Block Busting - Key players CThe three key players in Creative Block Busting are: CThe client, the facilitator and most importantly theadvisors/participants.It is this partnership amongst the three that makesCreative Block Busting most powerful and effective. Client (internal) Defines Challenge C Manages Process Manages Time Facilitator Manages Climate Key Players Creative Block Helps deliver output Busting Knowledgeable Full of ideas Advisors/participants Passionate Possibility thinking
  8. 8. Creative Block Busting - Well defined challenge CThe first step is to arrive at a well-defined challengestatement. A challenge statement is not the same as anambitious goal.The challenge statement is the foundation of a goodCreative Block Busting workshop. The client and the Cfacilitator work together to define this sharply. Creative Block Busting Well defined task By client Sharp Business focus
  9. 9. Creative Block Busting - Techniques CYou cant get fresh thinking just by wishing for it. If youwant a different crop, you have to sow different seeds. Tohelp people think differently, we provide a variety ofdifferent stimuli that ignite imagination, unlock the mind,broaden perspectives and open new possibilities. This ismost crucial to break out of habitual thinking.It is insane to expect that the same old people, thinking inthe same old way will come out with break-through ideas. Creative Block Busting Ignite Imagination Stretch thinking Techniques Bring new perspective
  10. 10. Creative Block Busting - Sorting/Selection CThe tragedy of most brainstorming sessions is when peoplesettle for mediocrity while selecting ideas, because ofdiscomfort with new thinking.Creative Block Busting rejects rejection as a means tofocusing on good ideas. It advocates a robust sorting andselection process and encourages taking risks. Thechallenge is to convert the new idea into a practicalsolution. Robust process Creative Block Busting Sorting old/new Select, not reject See value Sorting/Selection Quick win Long-term
  11. 11. Creative Block Busting - Solution Development CBuilding a new idea into a practical new solutionrequires focus, discipline and creativity. Above all itrequires sound process steps.That is what Creative Block Busting offers. C Creative Block Busting Build on new ideas Add more power Solution Tackle practical concerns Validation
  12. 12. Creative Block Busting - Presentation CMost people are frustrated because their new ideas arenot accepted by the powers that be. The fault lies withthem and not the decision makers, because people donot articulate their ideas in a persuasive way, to seeksupport, and sponsorship.This is a critical step in the Creative Block Busting process. C Creative Block Busting Business Focus Simple Clear Presentation Persuasive Seeking decisions
  13. 13. Creative Block Busting - Next Steps CWhy is it that things do not get done, even thoughevery one has agreed that it is a good idea?Research has shown that the culprit is ambiguity. Nobody knows what to do, who will do it and when.Creative Block Busting uses a convergent process to Cbring closure with a clear action plan. Creative Block Busting What Why Next steps Who When
  14. 14. Creative Block Busting - Online CIt is not necessary to go off-site every time you want fresh levels of interactivity and participation can lead to moreideas or new perspectives. It is now possible to get together engaged learners.as a team online, draw on each others expertise andexperience. On the spot quizzes and feedback sessions will ensure that the session remains on trackA focused, facilitated online session can yield excellentresults. What is more, you could now get expertsfrom wherever in the world they are. Through VOIPA series of short, well- Through video Trainingplanned sessions can raise Creative Blockproductivity in a way Through Bustingthat makes tremendous presentations Problem Solvingbusiness sense. WorkshopsWe can achieve a clearshift from training to Through chats No travellearning in an onlineenvironment. Higher Shorter sessions Participate from Facilitated where you are From anywhere Focused No hotel/ in the world conference costs Upto 15 people More flexibility at a time
  15. 15. Creative Block Busting - Assignments C Talent retention Stopping attrition Diagnostic tool kit for demonstration Brand Clarity Insight to ideas Improving buy-in for ideas improving quality of campus recruitment Creative Block Single sourcing strategy Developing new packaging ideas Busting Mission impossible Developing new product ideas Assignments Rejuvenating a tired brand Developing ideas for differentiation Developing new customer value propositions Developing new service ideas Generating new business leadsWe have had opportunities to conduct Creative Block Busting workshops across functions to address a variety of issues.
  16. 16. ContactR. SridharInnovation CoachIDEAS-RS57 Bharat Tirtha CHSSion Trombay Road,Mumbai 400071, MaharashtraIndiaMobile: +919820183752Tel:+9122 25209313Email:vijisri@ideasrs.comURL: www.ideasrs.comBlog: www.ideasrs.com/blogzrs"Why should serious work be boring?" Creative Block Busting© Workshop© 2009 IDEAS-RS. All rights reserved. No part of this publication may bereproduced , stored, in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise,without prior written permission of IDEAS-RS.
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