Fun, games and money Helen Jakobi

Introduction • Background of Beijing Olympics • The Olympics as a festival of commerce • Sport as a global business in general idea • Effects on the economy

• Background of Beijing Olympics

• The Olympics as a festival of commerce

• Sport as a global business in general idea

• Effects on the economy

Background of Beijing Olympics • 1932 – first Chinese athelete in the Olympics • 2008 – Olympics took place in Beijing • Problems with international approvement and unrest in Tibet

• 1932 – first Chinese athelete in the Olympics

• 2008 – Olympics took place in Beijing

• Problems with international approvement and unrest in Tibet

The Olympics as a festival of commerce • Financial rewards for medal winners (sporting federations and sponsors) • Golden marketing opportunity for companies • Symbiotic relationship between sport and media

• Financial rewards for medal winners

(sporting federations and sponsors)

• Golden marketing opportunity for companies

• Symbiotic relationship between sport and media

Sport as a global business in general idea • Commercialisation and its spread to emerging markets • Chasing sporting profit (English Premiere League) • Labour markets are becoming international

• Commercialisation and its spread to emerging markets

• Chasing sporting profit

(English Premiere League)

• Labour markets are becoming international

Effects on the economy • 0,3 to 0,4 percentage points added to national GDP • Consumer demand and employment • New investments – total 280 billion yuan • Created 2,1 million new job opportunities by the end of 2008 • Total outlay for the Olympics was about US $ 16 billion

• 0,3 to 0,4 percentage points added to national GDP

• Consumer demand and employment

• New investments – total 280 billion yuan

• Created 2,1 million new job opportunities by the end of 2008

• Total outlay for the Olympics was about US $ 16 billion

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