TABLE OF CONTENTS
VIDEO MARKETING ON STEROIDS FOR REAL ESTATE AGENTS:

3

THE FIVE W’S TO REMEMBER:

6

SEND PERSONAL 1 VI...
VIDEO MARKETING ON STEROIDS FOR
REAL ESTATE AGENTS:
Why Video Marketing Works?
Video Marketing is visualized message. This...
But, the most important benefit of video marketing is the visibility you’ll get. Not
only is it easy to advertise on free ...
HERE ARE THE 10 REAL ESTATE CONTENT IDEAS:

5
THE FIVE W’s to REMEMBER:

1. WHO should I send the video to?






Consumers: Past, Present, Future
Insurance Agents...
WHAT do I wear?






Your real character
Be comfortable but not shabby
Something that represents you
Nothing green o...
5. WHY am I doing this?






To create a bond with your audience
Lets people get to know you more
Makes you a real p...
WHAT WORKS BEST?
1. BLOGGING:

PRO’S







Free and Easy
You can personalize and customize your page according to y...
2. YOUTUBE:

PRO’S





Great SEO- Search Engine Optimization (Google owns it) *slow way
to build list
Massive audience...
3. VIDDLER

PRO’S







Free
Lots of storage space
Holds long videos
Easy to upload and download
No competitor adve...
4. INSTANT VIDEO GENERATOR
PRO’S





You’re in charge of advertising
Easy to use
Has an opt-in
Uses a postcard and ha...
5. FACEBOOK:

PRO’S




Free and Easy
Built-in Traffic
Cross market by posting other links to your account



No video...
HOW TO RECORD VIDEOS:

In recording videos, you can use webcams, digital cameras, regular camcorder
or even a smartphone.
...
HOW LONG SHOULD THE VIDEOS BE?



1-3 minutes
Commercials do it in 30 seconds:
1. Here’s what I got
2. Here’s how it ben...
9.
10.
11.
12.
13.
14.
15.

Copy URL for video
Go to “edit” video
Take a screenshot of video using jing and save
Open emai...
“The Ten Commandments of Installing
Video on Your Web Page”
by Richard Smith
There is no one single thing you can do to tu...
Commandment #4 -- Practice, Practice, Practice! If you are using a script, read it out
loud several times and change it to...
Richard Smith is known for helping real estate agents with
tools, systems, and strategies that help grow their business.

...
Video Marketing on Steroid for Realtors E-Book
Upcoming SlideShare
Loading in...5
×

Video Marketing on Steroid for Realtors E-Book

213

Published on

Published in: Real Estate, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
213
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Video Marketing on Steroid for Realtors E-Book

  1. 1. TABLE OF CONTENTS VIDEO MARKETING ON STEROIDS FOR REAL ESTATE AGENTS: 3 THE FIVE W’S TO REMEMBER: 6 SEND PERSONAL 1 VIEW VIDEOS: 8 WHAT WORKS BEST? 9 HOW TO RECORD VIDEOS: 14 HOW TO EDIT VIDEOS: 14 EDITING FEATURES: 14 HOW LONG SHOULD THE VIDEOS BE? 15 MORE FEATURES: 15 IT IS THIS EASY: 15 WHAT DO I DO WITH MY VIDEOS? 16 WHAT TO DO NOW! 16 “THE TEN COMMANDMENTS OF INSTALLING VIDEO ON YOUR WEB PAGE” BY RICHARD SMITH 17 2
  2. 2. VIDEO MARKETING ON STEROIDS FOR REAL ESTATE AGENTS: Why Video Marketing Works? Video Marketing is visualized message. This type of media is easy to be understood and can influence audience. People can relate a lot more easily with visuals - you can absorb the information a lot faster rather than reading text. Video Marketing is staggeringly inexpensive and technologically brilliant elements within it make a huge difference to my engagement with clients and soon-to-be-clients. Video Marketing is simple, easy, and convenient. 1. Simple because an internet video can be created in a few minutes to a few hours with the right software. Once distributed to the many video sharing sites, that video can rank high on the search engines like Google, Yahoo, and Bing in a matter of hours. 2. Easy because your prospects don’t have to do anything accept sit back and watch your message with just a click of a mouse. 3. Convenient because watching and listening is always easier than reading, and it usually takes less of time. Video marketing gives you the power to show your message to your prospects without the need for them to thoroughly read any content. And as time tells, people and the internet have evolved from reading to listening to watching, just like we did with newspapers to radio to TV. 3
  3. 3. But, the most important benefit of video marketing is the visibility you’ll get. Not only is it easy to advertise on free video sharing websites like YouTube, but it can also be virally sent around the web without fearing that it loses its ability to get traffic to your site. The social sharing or viral aspect is also its strongest point. You can also have videos in your website, upload them to many video sharing sites, or have them bookmarked in social bookmarking sites, which will not only provide you with many back links to your site but also get you a ton of FREE traffic. This is where video marketing has many advantages over article marketing, with the power of the social media networks. We all know articles can just be copied and forwarded along to anyone in emails. But, people don’t actually like to share content as much as they like to share videos, which can be much more entertaining. REMEMBER THIS: 4
  4. 4. HERE ARE THE 10 REAL ESTATE CONTENT IDEAS: 5
  5. 5. THE FIVE W’s to REMEMBER: 1. WHO should I send the video to?      Consumers: Past, Present, Future Insurance Agents Divorce Lawyers Sphere of Influence (250-500) Community Business- Landscape, Pool, Electric, Plumbing, Restaurants, Cleaners 2. WHAT do I say on the video?     First of all, you need to create a character. The only weapon you have is your real self. Weekly Tips A clear call to action Answers - Here’s what I got? - Here’s how it will benefit you? - What you need to do next? 6
  6. 6. WHAT do I wear?      Your real character Be comfortable but not shabby Something that represents you Nothing green or blue when you are green screening Black is always good 3. WHERE will I do it?       Your office Your home/garden Your poolside – create a theme On Location- restaurant, beach, motorcycle, etc. Where in the world is (local landmark) Park 4. WHEN do I send the video out?        MONDAY – Busy Day ( Use as preparation day) TUESDAY – Good education day and ok sales WEDNESDAY – Good weekly tip day and sales day THURSDAY – Great Sales Day ( 2nd Best Email Day) FRIDAY – Good Teaching/Education Day SATURDAY – BEST EMAIL DAY SUNDAY – Good Day to Take Off 7
  7. 7. 5. WHY am I doing this?      To create a bond with your audience Lets people get to know you more Makes you a real person Makes you a celebrity like the weather man Local Rock Star SEND PERSONAL 1 VIEW VIDEOS: EXAMPLES:       Clear to close videos Need documents videos Happy Birthday Video Greetings New Foreclosure Videos Great 203K Homes Videos Credit Ideas Videos 8
  8. 8. WHAT WORKS BEST? 1. BLOGGING: PRO’S       Free and Easy You can personalize and customize your page according to your preference Shows all your past videos No advertising Cool widgets (Weather, etc.) It’s only you who can post CONS    Have to drive traffic to it Have to keep up with it Doesn’t have a video counter 9
  9. 9. 2. YOUTUBE: PRO’S    Great SEO- Search Engine Optimization (Google owns it) *slow way to build list Massive audience Validates who you are (as seen on) (billboard as seen on Youtube) Free Counts your views    This is HUGE- Competitors can advertise on it Can only have 10-minute videos Have to drive traffic to it  CON’S 10
  10. 10. 3. VIDDLER PRO’S       Free Lots of storage space Holds long videos Easy to upload and download No competitor advertising Counts your video views  Doesn’t do search engine optimization very well Have to drive traffic to it CON’S  11
  11. 11. 4. INSTANT VIDEO GENERATOR PRO’S     You’re in charge of advertising Easy to use Has an opt-in Uses a postcard and has lots of templates CONS:    It isn’t free Has a small video (This could be a PLUS if you read your scripts) Videos must be flv 12
  12. 12. 5. FACEBOOK: PRO’S    Free and Easy Built-in Traffic Cross market by posting other links to your account  No video counter Has a time limit CON’S:  13
  13. 13. HOW TO RECORD VIDEOS: In recording videos, you can use webcams, digital cameras, regular camcorder or even a smartphone. HOW TO EDIT VIDEOS: There are a lot of video marketing software’s in the market today. You can use Camtasia, Adobe Premiere Elements, Windows Movie Media/iMovie, DON’T EDIT (BEST). EDITING FEATURES:  Green Screening  Sets the stage for your video  Can go to interesting places  CON- Sometime people can tell  Super cool site to get pics for background 14
  14. 14. HOW LONG SHOULD THE VIDEOS BE?   1-3 minutes Commercials do it in 30 seconds: 1. Here’s what I got 2. Here’s how it benefits you 3. Here’s what I want you to do next MORE FEATURES:      Music (Findsounds.com) Also sets stage for videos Can fade in and out Helps diminish “dead time” Intro, Captions, Credits IT IS THIS EASY: 1. 2. 3. 4. 5. 6. 7. 8. Shoot short video using iPhone Upload to computer Open “Windows Movie Maker” Insert Introduction Insert Video Save as…. Upload to YouTube or upload directly to BombBomb email BombBomb Email- send out COMPLETED 15
  15. 15. 9. 10. 11. 12. 13. 14. 15. Copy URL for video Go to “edit” video Take a screenshot of video using jing and save Open email system Write email and paste picture of video to email Add link to YouTube video to the picture COMPLETED What do I do with my Videos?  Get the word out – Emails, signature lines, referral partners, flyers, other peoples newsletters  Invite partners to record with you and send to their list *****HUGE!!!!!  Put on your website, your Facebook and where ever else you can think of. What To Do NOW!  Mix it up – Some personal, some work, some funny, some serious  Start TODAY  Don’t be afraid – You go grocery shopping don’t you?  Call Me And I’ll Help You Get Started 16
  16. 16. “The Ten Commandments of Installing Video on Your Web Page” by Richard Smith There is no one single thing you can do to turn "Website Tire Kickers", into "Website New Clients" than putting your own personalized video message on your website. But, before you run off and put something up just to "have it done", you must follow some critical guidelines to maximize this incredible strategy. There are Ten Commandments you should definitely follow when it comes to placing video on your website. Your website will drive visitors away faster than the speed of light if you break one of these Commandments. Getting people to stay at your website longer, make more inquiries about your Real Estate programs or service, and even refer a greater number of their friends to you is much easier if you simply follow the Ten Commandments. TO PLACE VIDEO EFFECTIVELY ON YOUR WEBSITE, FOLLOW THESE TEN COMMANDMENTS: Commandment #1 - Avoid having your video start automatically when visitors arrive at your website. This is very annoying. Customers may very well leave your website if it starts blaring noise as soon as they arrive. It's a lot harder to look around to try and figure out how to turn off your audio than it is to simply leave your website or hit the back button. Commandment #2 - Make sure your video looks professional! Be sure the audio and visual are both good otherwise, you will appear to be an amateur. Make sure your background is not cluttered and there is no extraneous noise. For about $150.00 you can purchase a great camera! Commandment #3 - Keep promotional videos short! Your main web page is not the place for long video. A good length for your home page video is between 30 and 90 seconds and the message must be concise, direct, and easy to interpret. Keep in mind, television commercials are only 30 seconds long and manage to convey their messages clearly; use them as a model when making your video. 17
  17. 17. Commandment #4 -- Practice, Practice, Practice! If you are using a script, read it out loud several times and change it to suit your personality as needed. People will usually know if you are just "winging" it. Prior to recording your script, be sure to have other people listen to it and offer their criticism. Then remove extraneous words; reduce the length and change wording to better convey your message. Commandment #5 -- Smile! Always smile and appear friendly on your video. People want to work with people who enjoy what they are doing. Be sure to convey your passion for your loan business to the viewer. Commandment #6 - Avoid putting too much video up on any one page of your site (unless of course you have a page dedicated strictly to past videos.) People won't choose a play button at all, if there are too many to choose from. Commandment #7 -- Let your personality shine through. You are making a video in order to let people get to know you. Fortunately, they want to learn about who you are. Television is filled with reality TV shows. American viewers are intrigued by other people's lives. Let them get to know you, your family and your pets. (Several of our scripts do this.) Commandment #8 - Make sure your video actually has a point! While this may sound redundant, people often put video on their website for no other reason than simply because they can. If there's not much of a point to your video, it won't make any difference to anyone how fancy it is. Commandment #9 -- Tell people how to view your video! Simply having a play button available on your website isn't going to be sufficient. Let people know what to expect what's it about, how long it is, what they can expect to hear - and, obviously, where to click to start it playing. Research has shown that people will refrain from listening to a video message if they fear it may be too long. Let your visitors know if it's a long message so they will be prepared for it. Commandment #10 - Perform a test run on your video! Don't assume that simply putting video up on your website will increase sales. Test it out, get opinions from your visitors, friends, and family, and then do split testing. After adding your video, figure out if there is an increase in conversions. You'll never know if your video messages are helping or hurting your website without a measurement of your results both before and after its addition. 18
  18. 18. Richard Smith is known for helping real estate agents with tools, systems, and strategies that help grow their business. Fast! You can reach him at 281-994-4240 and at www.facebook.com/rsmithcrown www.linkedin.com/in/rsmithcrown 19

×