What we will discuss:
• What is Homes for Heroes?
• Who Benefits?
• Who is a Hero?
• How do you help?
• How to Market?
• A...
The Mission
To provide extraordinary savings
to local heroes by giving real
rebates and real discounts to the
heroes that ...
The Story
The Program was created in
response to the tragic events of
September 11, 2001 as a way to
honor the sacrifices ...
Our Heroes
Educators
Healthcare
Workers

6

1

Military
(Active & Retired)

5

First
Responders

2

4

3

Police
Officers
...
The

Savings
25% of Realtor’s Gross Commissions
For Buyers and Sellers
Discounted Lending Fees with HFH Lenders

Lower Tit...
This Program Is Unlike Other Hero Programs:
• No Forms!
• No Red Tape!
• No Fine Print!
• No Hidden Fees!
• No Mandatory A...
A total of

$841,363
$841,363
Dollars

Real estate
Sold In 2012

Of hero

115.9

Million
to date

Total
$2,153,657
Hero
Savings
What do the Savings Look Like?
Example: (Typical) savings on the purchase
of a $250,000 Home:
HFH Realtor Rebate
HFH Lende...
Marketing:
•
•
•
•
•
•
•
•

Market the name “Homes for Heroes”
On Site Visits
Online Ads
Craigslist/Facebook
Business to B...
Marketing: On Site Visits
Marketing: On Site Visits
Marketing: Craigslist
Marketing: Craigslist
Marketing: Craigslist
Marketing: Craigslist
Marketing: Craigslist
Marketing: FaceBook Ads
Marketing: FaceBook Ads
Marketing: FaceBook Ads
Marketing: Business to Business (Friends of
Heroes)
Marketing: Business to Business (Friends of
Heroes)
Marketing: Business to Business (Friends of
Heroes)
Marketing: Business to Business (Friends of
Heroes)
Marketing: Business to Business (Friends of
Heroes)
Marketing: Business to Business (Friends of
Heroes)
Marketing: Testimonial Pages, Web
Pages, Opt In
Marketing: Testimonial Pages, Web
Pages, Opt In
Homes For Heroes Marketing and
Leads
What You Do
•
•
•
•
•
•

Become an affiliate
Monthly fee to market as Homes for Heroes
Your area/ zip code
ROI Is it worth...
Thank you
Homes for Heroes Program Presentation
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Homes for Heroes Program Presentation

  1. 1. What we will discuss: • What is Homes for Heroes? • Who Benefits? • Who is a Hero? • How do you help? • How to Market? • Additional Strategies • …Ninja Marketing Strategies
  2. 2. The Mission To provide extraordinary savings to local heroes by giving real rebates and real discounts to the heroes that sacrifice and serve to make our community and our country a better place
  3. 3. The Story The Program was created in response to the tragic events of September 11, 2001 as a way to honor the sacrifices of the men and women who serve our country. It is a way to say “Thank You” for those that have given so much
  4. 4. Our Heroes Educators Healthcare Workers 6 1 Military (Active & Retired) 5 First Responders 2 4 3 Police Officers Fire Fighters
  5. 5. The Savings 25% of Realtor’s Gross Commissions For Buyers and Sellers Discounted Lending Fees with HFH Lenders Lower Title Closing Fees (where allowed by law) Other Real Estate Related Discounts (differ by Realtor) Discounts through local Friends of Heroes
  6. 6. This Program Is Unlike Other Hero Programs: • No Forms! • No Red Tape! • No Fine Print! • No Hidden Fees! • No Mandatory Areas To Buy! • No Catch!! • …it is a Win/Win
  7. 7. A total of $841,363 $841,363
  8. 8. Dollars Real estate Sold In 2012 Of hero 115.9 Million
  9. 9. to date Total $2,153,657 Hero Savings
  10. 10. What do the Savings Look Like? Example: (Typical) savings on the purchase of a $250,000 Home: HFH Realtor Rebate HFH Lender Discount Title Company Discount $1875.00 500.00 100.00
  11. 11. Marketing: • • • • • • • • Market the name “Homes for Heroes” On Site Visits Online Ads Craigslist/Facebook Business to Business (Friends of Heroes) Testimonial Pages, Web Pages, Opt In New Heroes/H4H Marketing Real Estate Agents Affiliates… “partners”
  12. 12. Marketing: On Site Visits
  13. 13. Marketing: On Site Visits
  14. 14. Marketing: Craigslist
  15. 15. Marketing: Craigslist
  16. 16. Marketing: Craigslist
  17. 17. Marketing: Craigslist
  18. 18. Marketing: Craigslist
  19. 19. Marketing: FaceBook Ads
  20. 20. Marketing: FaceBook Ads
  21. 21. Marketing: FaceBook Ads
  22. 22. Marketing: Business to Business (Friends of Heroes)
  23. 23. Marketing: Business to Business (Friends of Heroes)
  24. 24. Marketing: Business to Business (Friends of Heroes)
  25. 25. Marketing: Business to Business (Friends of Heroes)
  26. 26. Marketing: Business to Business (Friends of Heroes)
  27. 27. Marketing: Business to Business (Friends of Heroes)
  28. 28. Marketing: Testimonial Pages, Web Pages, Opt In
  29. 29. Marketing: Testimonial Pages, Web Pages, Opt In
  30. 30. Homes For Heroes Marketing and Leads
  31. 31. What You Do • • • • • • Become an affiliate Monthly fee to market as Homes for Heroes Your area/ zip code ROI Is it worth it? Helping is Number 1 Do you have MWS?
  32. 32. Thank you
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