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Impact centered design

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Transcript

  • 1. Impact-centeredDesign
    A systemicmethodtodesignnew stuffthatmatters.
    (as opposedtoboringcommodities and new rubbish)
  • 2. "30,000 new products hit the shelves each year but only 10-30% of them last into the second year" (Gavetti and Rivkin, 2005)The vast majority of new products fail
  • 3. success
    celebrated but unnecessary rubbish
    new and sustainable solutions
    irrelevant
    pertinent
    failed irrelevant products
    ideas with potential?
    failure
  • 4.
  • 5.
  • 6.
  • 7. iPod dock boombox (Gadgets)
    Asus'sEeeKeyboard media PC (Concepts)
  • 8. Intel Xeon 5500 (Optimisation)
    3D TV (New platform?)
  • 9. Motorola Startac 
    (Redesign)
    Nokia Communicator
    (Revolutionary)
    Dynatac $4,000 (1984)
    (Revolutionary)
    Nokia 9300
    (Improvement)
  • 10. Apple PowerMacG4 Cube
    (Failure)
    Nokia 7600 
    (Failure)
  • 11. iPod (Upgrades)
    http://support.apple.com/kb/ht1353
  • 12. iPod (scrollwheel) 10/2001
    iPod (touchwheel)
    iPod (dock connector)
    iPod Special Edition Harry Potter
    iPodSpecialEditionU2
    iPod (ClickWheel)
    iPodwith color display
    iPodmini
    iPodmini (2nd generation)
    iPodshuffle
    Podshuffle (2nd generation)
    iPodnano
    iPod nano (2nd generation)
    iPod (5th generation)
    iPodwithvideo
    iPod nano (3rd generation)
    iPod nano (4th generation)
    iPodclassic
    iPodtouch
    iPodtouch (2nd generation)
    iPodclassic (120 GB)
    iPodshuffle (3rd generation)
    iPod nano (5th generation)
    iPodtouch (3rd generation) 09/2009
  • 13.
  • 14. Exploration and exploitation
    Explore:
    Tofind new solutionsbytransformingthe 'designspace' (new variables, new functions…)
    Exploit:
    Tofind new solutionsbydevelopingcombinations and improvements in theknown 'designspace' (new values, new shapes…)
  • 15. Rules
    Knowyourproducts
    Knowyourprocesses
    Knowyourcompetition
    Knowyourstakeholders: clients, users, distributors, suppliers…
    Focusonvalue
  • 16. productfeatures, costs, uservalues, etc…
    (more)
    productfeatures,costs, uservalues, etc…
    (less)
  • 17.
  • 18.
  • 19. Stage-Gate
  • 20. Cooper, R. Winning at New Products, Perseus
  • 21.
  • 22. http://www.slideshare.net/fhuertamty/product-strategies