Hummer vs Cottonelle (Challenge your assumptions)

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This case is used to illustrate how people (including designers) may ignore the real impact of their decisions.

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Hummer vs Cottonelle (Challenge your assumptions)

  1. 1. Worse to the environment? Hummer Cottonelle
  2. 2. Worse to the environment? Hummer Cottonelle
  3. 3. Worse to the environment? H2 and H3 drivers get 4.63 times as many tickets as the average driver. quot;Be Kind to Your Behindquot; campaign http://blog.wired.com/cars/2009/01/hummers-can-hid.html
  4. 4. quot;This is a product that we use for less than three seconds and the ecological consequences of manufacturing it from trees is enormousquot; Allen Hershkowitz
  5. 5. Making toilet paper from virgin wood is a lot worse than driving Hummers in terms of global warming
  6. 6. Making toilet paper has a significant impact because of chemicals used in pulp manufacture and cutting down forests
  7. 7. http://www.cottonelle.com/ca/faq.aspx
  8. 8. More than 98% of the toilet roll sold in America comes from virgin wood. In Europe and Latin America, up to 40% of toilet paper comes from recycled products.
  9. 9. quot;Americans in particular like the softness and strength that virgin fibres provides. It's the quality and softness the consumers in America have come to expect.quot;
  10. 10. What can you do?
  11. 11. www.greenpeace.org/usa/campaigns/forests/tissueguide
  12. 12. http://discovermagazine.com/
  13. 13. http://www.thegreenguide.com/
  14. 14. http://perc.ca/waste-line/hidden/ On a daily basis people are faced with options. Should I drive to work or take the bus? Should I walk to school or get a ride? Should I be using a polystyrene foam cup or a paper one? Should I buy cloth or disposable diapers for my newborn? Should I accept paper or plastic bags at the grocery store? Sometimes the answer may be obvious but often times there are heated debates behind these seemingly simple questions
  15. 15. Be informed Be critical Be coherent http://savetheplasticbag.com
  16. 16. Think systemic

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