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Eco logical Intelligence for designers
Based on ideas summarized by: and elsewhere…
Based on lots of ideas and initiatives from academics, global companies, researchers, human right organisations, governmen...
Our world of material abundance comes with a  hidden price tag http://www.flickr.com/photos/stuckincustoms/324879093/
The impacts of things people use daily are for the most part the outcome of  design decisions made long ago http://www.fli...
One billion people consume  32 times more  than the other five billion http://www.flickr.com/photos/maniya/541287799/
Radical transparency: Make visible the hidden impacts of our choices
<ul><li>Radical design transparency: </li></ul><ul><li>Consider all the impacts of your design decisions </li></ul><ul><li...
There is an  enormous complexity  in making even the  simplest product http://www.flickr.com/photos/klash/513161846 http:/...
Consumers have the  illusion of choice http://www.flickr.com/photos/lyza/49545547
Designers  have the illusion of choice http://www.flickr.com/photos/sauerlandthemen/416312921
We are  trapped  in making choices among an arbitrary range determined by the decisions of others http://www.flickr.com/ph...
Common notions of 'green design' seem a  binary  judgement: green or not http://www.flickr.com/photos/claudio_ar/2076303879
We need a  far more sophisticated  level of fine distinctions, relative impacts along myriad dimensions http://www.flickr....
“ Paper or plastic?”
Plastic bags are not the problem, just the way we  use and dispose  of them
When the analysis shifts from the environment to health or social impacts,  design gets yet more complex
100% organic cotton is good, right? http://www.flickr.com/photos/ni-magazine/2906026989/
It takes about  2,700 litres of water  to grow the cotton for  one t-shirt ! http://www.flickr.com/photos/martinlabar/2997...
“ Greenwashing”
Our  current awareness  of sustainable design lacks precision, depth of understanding, clarity and complexity http://www.f...
Green designs often are not designed to be green, but only  fixed  to tackle a single, prominent problem http://www.flickr...
Eco-myopia http://www.flickr.com/photos/foreverdigital/452796953/
We don't need “green design”, we need to focus on  greening  design (to green, as a verb)
Buy less , and when you must,  buy smart http://www.buylesscrap.org/ http://www.adbusters.org/campaigns/bnd “ Extend the l...
We don't know the  true impacts  of what we buy and we don't realise that we don't know (double ignorance) http://www.flic...
Ski resorts in Switzerland have to manufacture snow  because of global warming (and global warming is  worsen by the enorm...
Do we need  new green technology  to manufacture snow? Or do we need to start adjusting our  blithe expectations  about sk...
Evolution has taught our brains how to deal with  present threats , but we suck at managing future risks http://www.flickr...
Our  perception  has to extend beyond our current  thresholds http://www.flickr.com/photos/ferran-jorda/1464915106
Recycling is good, right? http://www.flickr.com/photos/peterkaminski/17964491/
Recycling contributes to  the vital lie  that we are actually doing what matters http://www.flickr.com/photos/peterkaminsk...
Recycling  lulls us into the illusion  that we are doing enough: a 'feel good' cover story http://www.flickr.com/photos/ja...
“ There is more paper fiber per acre in NYC than you can get from an acre in the Amazon” http://www.flickr.com/photos/droc...
Reforestation is good, right? http://www.flickr.com/photos/usfsregion5/3598029211/
Reforestation promotes  monocrops , damages local eco-diversity, and requires fertilisers http://www.flickr.com/photos/aut...
http://www.flickr.com/photos/timg_vancouver/757380112 Natural “resources” is the wrong concept, “heritage” is more accurate
Hybrid cars are good, right? http://www.flickr.com/photos/atomicshark/224554714/
The  manufacturing  of cars, including hybrids, has tremendous impacts http://www.cadillac.com
We can't just blame others: we are all part of the problem, we all need to become active  change agents http://www.flickr....
New designers need to recognise the  hidden connections  between the built and the natural systems Pick some part of your ...
New designers need a  new sensibility  to see the interactions between our daily actions and their hidden impacts http://w...
We need to evolve   new ways of thinking
We need to evolve new ways to collaborate http://www.flickr.com/photos/jef_safi/1461787281/
The present  challenges  are too varied, too subtle, and too complicated to be understood by a single discipline http://ww...
It is not enough to raise our sense of urgency, we need to  develop  new tools, new metrics, new assessments http://www.fl...
Footprint http://www.flickr.com/photos/ezioman/410340190/
Carbon footprint http://www.flickr.com/photos/wheatfields/3102519430/
<ul><li>Average distance from field to bin? </li></ul><ul><ul><ul><ul><li>a) 650 kms </li></ul></ul></ul></ul><ul><ul><ul>...
Buying local is good, right? http://www.flickr.com/photos/o2_photo/2189880472/
Emissions shipping by air vs. by sea: a) 20:1  b) 40:1  c) 60:1 http://www.flickr.com/photos/fotopakismo/421123532/
Emissions shipping by sea vs. by truck: a) 1:1  b) 1:5  c) 10:1 http://www.flickr.com/photos/mirkogarufi/371150559/
In NYC, a bottle of Bordeaux shipped from  France  would have a smaller carbon footprint than a bottle of  California  Cha...
Lamb  from New Zealand shipped to Britain has a 25% of the carbon footprint from British lamb (energy sources and fertilis...
Dutch  roses  grown in greenhouses have a carbon footprint 600% greater than roses from Kenya http://www.flickr.com/photos...
Deep analysis get us into a zone of high complexity that can turn counter-intuitive results and create dilemmas http://www...
Any intervention in a complex system has  unintended  side effects http://www.flickr.com/photos/sparktography/382544903/
New designers need  systemic metrics http://www.flickr.com/photos/jurvetson/2490 285058/
Geo, bio and socio-metrics http://www.flickr.com/photos/visbeek /3280270877/
Geo : Much of the Gulf of Mexico presents damages due to the fertiliser runoff from the Mississippi River
Bio : Most industrial chemicals remain untested for harmful effects http://www.flickr.com/photos/maxpixpix/3593610563/
Socio : “Ecotourism” often means water and energy efficiency where local people see no positive impacts on development
 
Why do everything has to be cheaper, faster and more?
Manufacturing technologies became  standard  without full understanding or regard for their complete impacts http://www.fl...
We need to understand products’  backstories “ backstory”: every impact  to get the object or service to us , all direct a...
 
 
 
EnergyStar is good, right? ENERGY STAR is a joint program of the U.S. Environmental Protection Agency and the U.S. Departm...
90%  of the impacts come during manufacture, transport and disposal, not use http://www.flickr.com/photos/xslim/308450382/
<ul><li>Radical transparency requires: </li></ul><ul><ul><li>Authoritative knowledge </li></ul></ul><ul><ul><li>Impartiali...
Adam Werbach used to call Wal-Mart  toxic . Now the company is his biggest client http://www.fastcompany .com/magazine/118...
 
 
People are  willing to pay more for products that are labelled “fair trade”
“ A higher price tag  lends more credibility”
Young people  are acutely aware of the need for environmental concern… but they often lack the systemic thinking abilities...
 
www.euroncap.com
www.safercar.gov.
thus revealing the hidden costs Information symmetry:  “ all relevant information  is known to all stakeholders”
LEED Leadership in Energy and Environment Design
“ Saying it doesn’t matter what I buy is like saying it doesn’t matter who I vote for”
“ Most products marketed today are based on twentieth-century industrial chemistry”
“ There are countless chemicals commonly used in American products that are banned in Europe” http://www.flickr.com/photos...
Coca Cola or Water?
“ It takes more than 200 liters of water simply to grow the sugarcane that goes into one liter of Coke” http://www.flickr....
“ devalue chain” <ul><li>Bottled water can  cost 10,000 times  more than tap water </li></ul><ul><li>More than a 40% of bo...
 
Social indicators vary by local reality http://www.flickr.com/photos/ejazasi/253032421/
Fertilizers  contribute 16% of all global greenhouse gases http://www.flickr.com/photos/topherous/99634954/
Triple bottom line: Instead of cost and quality being the sole basis for decisions,  doing the least harm becomes another ...
“ All negative impacts of products are a discovery about  unintended consequences ”
 
The biggest business challenge of the twenty-first century:  rethinking our entire legacy  from earlier days
 
The global textile marketplace is such that  you go out of business  if you don’t have sweatshops somewhere in your supply...
 
…  so what is a ‘sustainable’ product?
“ We need to radically reduce the amount of stuff that humans all over the globe use to produce well-being”
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Ecological Intelligence for Designers

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Transcript of "Ecological Intelligence for Designers"

  1. 1. Eco logical Intelligence for designers
  2. 2. Based on ideas summarized by: and elsewhere…
  3. 3. Based on lots of ideas and initiatives from academics, global companies, researchers, human right organisations, governments, NGOs, visionaries, entrepreneurs, citizens, news media, SMEs, bloggers… and lots of flickr.com users that believe on and support creative freedom
  4. 4. Our world of material abundance comes with a hidden price tag http://www.flickr.com/photos/stuckincustoms/324879093/
  5. 5. The impacts of things people use daily are for the most part the outcome of design decisions made long ago http://www.flickr.com/photos/extranoise/278465198
  6. 6. One billion people consume 32 times more than the other five billion http://www.flickr.com/photos/maniya/541287799/
  7. 7. Radical transparency: Make visible the hidden impacts of our choices
  8. 8. <ul><li>Radical design transparency: </li></ul><ul><li>Consider all the impacts of your design decisions </li></ul><ul><li>Make explicit the direct and indirect consequences </li></ul><ul><li>Consider all stakeholders and collaborate with others </li></ul>
  9. 9. There is an enormous complexity in making even the simplest product http://www.flickr.com/photos/klash/513161846 http://www.flickr.com/photos/danielo80/933479890/
  10. 10. Consumers have the illusion of choice http://www.flickr.com/photos/lyza/49545547
  11. 11. Designers have the illusion of choice http://www.flickr.com/photos/sauerlandthemen/416312921
  12. 12. We are trapped in making choices among an arbitrary range determined by the decisions of others http://www.flickr.com/photos/claudio_ar/2539853006
  13. 13. Common notions of 'green design' seem a binary judgement: green or not http://www.flickr.com/photos/claudio_ar/2076303879
  14. 14. We need a far more sophisticated level of fine distinctions, relative impacts along myriad dimensions http://www.flickr.com/photos/ephotion/135878743/
  15. 15. “ Paper or plastic?”
  16. 16. Plastic bags are not the problem, just the way we use and dispose of them
  17. 17. When the analysis shifts from the environment to health or social impacts, design gets yet more complex
  18. 18. 100% organic cotton is good, right? http://www.flickr.com/photos/ni-magazine/2906026989/
  19. 19. It takes about 2,700 litres of water to grow the cotton for one t-shirt ! http://www.flickr.com/photos/martinlabar/2997265506/
  20. 20. “ Greenwashing”
  21. 21. Our current awareness of sustainable design lacks precision, depth of understanding, clarity and complexity http://www.flickr.com/photos/wetwebwork/2931296449
  22. 22. Green designs often are not designed to be green, but only fixed to tackle a single, prominent problem http://www.flickr.com/photos/bbaunach/495123533/
  23. 23. Eco-myopia http://www.flickr.com/photos/foreverdigital/452796953/
  24. 24. We don't need “green design”, we need to focus on greening design (to green, as a verb)
  25. 25. Buy less , and when you must, buy smart http://www.buylesscrap.org/ http://www.adbusters.org/campaigns/bnd “ Extend the life of your existing stuff through proper care and maintenaince”
  26. 26. We don't know the true impacts of what we buy and we don't realise that we don't know (double ignorance) http://www.flickr.com/photos/storm-crypt/2889441616/
  27. 27. Ski resorts in Switzerland have to manufacture snow because of global warming (and global warming is worsen by the enormous amounts of energy required to manufacture snow) http://www.flickr.com/photos/chrismar/3297120699/
  28. 28. Do we need new green technology to manufacture snow? Or do we need to start adjusting our blithe expectations about skiing? http://www.flickr.com/photos/andy_bernay-roman/205441831
  29. 29. Evolution has taught our brains how to deal with present threats , but we suck at managing future risks http://www.flickr.com/photos/jayjay402/2702879577
  30. 30. Our perception has to extend beyond our current thresholds http://www.flickr.com/photos/ferran-jorda/1464915106
  31. 31. Recycling is good, right? http://www.flickr.com/photos/peterkaminski/17964491/
  32. 32. Recycling contributes to the vital lie that we are actually doing what matters http://www.flickr.com/photos/peterkaminski/17964466/
  33. 33. Recycling lulls us into the illusion that we are doing enough: a 'feel good' cover story http://www.flickr.com/photos/jamieleto/2909820731/
  34. 34. “ There is more paper fiber per acre in NYC than you can get from an acre in the Amazon” http://www.flickr.com/photos/drocpsu/1219658326/
  35. 35. Reforestation is good, right? http://www.flickr.com/photos/usfsregion5/3598029211/
  36. 36. Reforestation promotes monocrops , damages local eco-diversity, and requires fertilisers http://www.flickr.com/photos/autanex/622986503
  37. 37. http://www.flickr.com/photos/timg_vancouver/757380112 Natural “resources” is the wrong concept, “heritage” is more accurate
  38. 38. Hybrid cars are good, right? http://www.flickr.com/photos/atomicshark/224554714/
  39. 39. The manufacturing of cars, including hybrids, has tremendous impacts http://www.cadillac.com
  40. 40. We can't just blame others: we are all part of the problem, we all need to become active change agents http://www.flickr.com/photos/splorp/4151207/
  41. 41. New designers need to recognise the hidden connections between the built and the natural systems Pick some part of your life that seems somehow &quot;unsustainable&quot; and develop a plan to fix it Adam Werbach
  42. 42. New designers need a new sensibility to see the interactions between our daily actions and their hidden impacts http://www.flickr.com/photos/chrisjfry/814945778/
  43. 43. We need to evolve new ways of thinking
  44. 44. We need to evolve new ways to collaborate http://www.flickr.com/photos/jef_safi/1461787281/
  45. 45. The present challenges are too varied, too subtle, and too complicated to be understood by a single discipline http://www.flickr.com/photos/dcdead/3326102446/
  46. 46. It is not enough to raise our sense of urgency, we need to develop new tools, new metrics, new assessments http://www.flickr.com/photos/karramarro/2400739038/
  47. 47. Footprint http://www.flickr.com/photos/ezioman/410340190/
  48. 48. Carbon footprint http://www.flickr.com/photos/wheatfields/3102519430/
  49. 49. <ul><li>Average distance from field to bin? </li></ul><ul><ul><ul><ul><li>a) 650 kms </li></ul></ul></ul></ul><ul><ul><ul><ul><li>b) 1,600 kms </li></ul></ul></ul></ul><ul><ul><ul><ul><li>c) 2,400 kms </li></ul></ul></ul></ul>http://www.flickr.com/photos/wcouch/339331134/
  50. 50. Buying local is good, right? http://www.flickr.com/photos/o2_photo/2189880472/
  51. 51. Emissions shipping by air vs. by sea: a) 20:1 b) 40:1 c) 60:1 http://www.flickr.com/photos/fotopakismo/421123532/
  52. 52. Emissions shipping by sea vs. by truck: a) 1:1 b) 1:5 c) 10:1 http://www.flickr.com/photos/mirkogarufi/371150559/
  53. 53. In NYC, a bottle of Bordeaux shipped from France would have a smaller carbon footprint than a bottle of California Chardonnay brought by truck http://www.flickr.com/photos/onzth/2882821660/
  54. 54. Lamb from New Zealand shipped to Britain has a 25% of the carbon footprint from British lamb (energy sources and fertilisers) http://www.flickr.com/photos/curiouskiwi/38827522/
  55. 55. Dutch roses grown in greenhouses have a carbon footprint 600% greater than roses from Kenya http://www.flickr.com/photos/auntiep/2055051/
  56. 56. Deep analysis get us into a zone of high complexity that can turn counter-intuitive results and create dilemmas http://www.flickr.com/photos/lightmash/3183278318/
  57. 57. Any intervention in a complex system has unintended side effects http://www.flickr.com/photos/sparktography/382544903/
  58. 58. New designers need systemic metrics http://www.flickr.com/photos/jurvetson/2490 285058/
  59. 59. Geo, bio and socio-metrics http://www.flickr.com/photos/visbeek /3280270877/
  60. 60. Geo : Much of the Gulf of Mexico presents damages due to the fertiliser runoff from the Mississippi River
  61. 61. Bio : Most industrial chemicals remain untested for harmful effects http://www.flickr.com/photos/maxpixpix/3593610563/
  62. 62. Socio : “Ecotourism” often means water and energy efficiency where local people see no positive impacts on development
  63. 64. Why do everything has to be cheaper, faster and more?
  64. 65. Manufacturing technologies became standard without full understanding or regard for their complete impacts http://www.flickr.com/photos/jimfrazier/2341600943/
  65. 66. We need to understand products’ backstories “ backstory”: every impact to get the object or service to us , all direct and indirect impacts while we use it , and every future consequences after it leaves our lives
  66. 70. EnergyStar is good, right? ENERGY STAR is a joint program of the U.S. Environmental Protection Agency and the U.S. Department of Energy helping us all save money and protect the environment through energy efficient products and practices. Results are already adding up. Americans, with the help of ENERGY STAR, saved enough energy in 2008 alone to avoid greenhouse gas emissions equivalent to those from 29 million cars — all while saving $19 billion on their utility bills.
  67. 71. 90% of the impacts come during manufacture, transport and disposal, not use http://www.flickr.com/photos/xslim/308450382/
  68. 72. <ul><li>Radical transparency requires: </li></ul><ul><ul><li>Authoritative knowledge </li></ul></ul><ul><ul><li>Impartiality and trust </li></ul></ul><ul><ul><li>Comprehensive: environmental, social and economic dimensions </li></ul></ul>
  69. 73. Adam Werbach used to call Wal-Mart toxic . Now the company is his biggest client http://www.fastcompany .com/magazine/118/working-with-the-enemy.html
  70. 76. People are willing to pay more for products that are labelled “fair trade”
  71. 77. “ A higher price tag lends more credibility”
  72. 78. Young people are acutely aware of the need for environmental concern… but they often lack the systemic thinking abilities http://www.flickr.com/photos/andy_5322/104324029/
  73. 80. www.euroncap.com
  74. 81. www.safercar.gov.
  75. 82. thus revealing the hidden costs Information symmetry: “ all relevant information is known to all stakeholders”
  76. 83. LEED Leadership in Energy and Environment Design
  77. 84. “ Saying it doesn’t matter what I buy is like saying it doesn’t matter who I vote for”
  78. 85. “ Most products marketed today are based on twentieth-century industrial chemistry”
  79. 86. “ There are countless chemicals commonly used in American products that are banned in Europe” http://www.flickr.com/photos/limonada/83418885/
  80. 87. Coca Cola or Water?
  81. 88. “ It takes more than 200 liters of water simply to grow the sugarcane that goes into one liter of Coke” http://www.flickr.com/photos/globetrotter1937/131957946/
  82. 89. “ devalue chain” <ul><li>Bottled water can cost 10,000 times more than tap water </li></ul><ul><li>More than a 40% of bottled water is sourced from tap water </li></ul><ul><li>Distribution requires burning of massive amounts of fossil fuels, releasing CO2 </li></ul><ul><li>Plastic bottles produced require millions of barrels of oil </li></ul><ul><li>PET generates 100 times more toxic emissions than the equivalent amount of glass </li></ul><ul><li>Nine out of ten bottles used for water fail to make it into the recycling bin </li></ul>
  83. 91. Social indicators vary by local reality http://www.flickr.com/photos/ejazasi/253032421/
  84. 92. Fertilizers contribute 16% of all global greenhouse gases http://www.flickr.com/photos/topherous/99634954/
  85. 93. Triple bottom line: Instead of cost and quality being the sole basis for decisions, doing the least harm becomes another key criterion http://www.flickr.com/photos/thomashawk/3148612368/
  86. 94. “ All negative impacts of products are a discovery about unintended consequences ”
  87. 96. The biggest business challenge of the twenty-first century: rethinking our entire legacy from earlier days
  88. 98. The global textile marketplace is such that you go out of business if you don’t have sweatshops somewhere in your supply chain http://www.flickr.com/photos/vass_istvan/1292854903/
  89. 100. … so what is a ‘sustainable’ product?
  90. 101. “ We need to radically reduce the amount of stuff that humans all over the globe use to produce well-being”
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