design language
in your own words…

to solve problems (is) to create relationships
between objects, their surroundings and
living things
Paulina Hernández

objects are not only physical entities…
they are a group of functional and emotional
characteristics
Marco Rinaldi

small details can make an object so different
Ana Patricia

people are attracted to different
characteristics on objects
that is why designs are so different
Ana Margarita

it is mandatory to understand society
Israel Salas

understanding metaphors aids the process of
design
Britney Taylor

there is no universal answer
we (should) tap into meanings to connect with
the user
Estefania Acosta

we can innovate in the secondary pactum
areas of an object
Valeria Ibarra

metaphors are representations that lead us
beyond the object itself
we’ve been applying this theory without
properly knowing
Gloria del Carmen

each object has its own role in a specific
environment
when a designer creates a link between the
user and the object, he is succeeding in
adding value
Bonnie Lopez

designers not only create good objects, we
create good emotions
David del Rio

a product without identity
is not a product at all
José Martin Burgos

to understand the essence (is to) understand
what the object represents
Victor González

sometimes we try to project an emotion into
an object, but people do not perceive it
Anahí Vega

everyday objects do not only have a
commercial or physical value
but an emotional connection to the user
David García

do secondary pactum areas really matter in an
object, or are they (arbitrary) choices?
Samantha Spota