Design and technology 12 2012

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  • Great (Big D) design is hard to define, easy to identify
  • Singapore has made design a priority
  • Designing is not easy. Teaching design is not easy. Requires HOTS
  • Technology can be fun (weird, useless)
  • Many (most?) hi-tech products fail
  • Because technology is the focus, not humans
  • Big D design balances technology and people
  • Great products push the limits both in tech+humans
  • And it doesn’t need to be “shiny”
  • But again, it’s not easy: demands disrupting traditional boundaries
  • Brief: design a next-gen science museum exhibit.
  • Design and technology 12 2012

    1. 1. Design andTechnology Dr. Ricardo Sosa ricardo_sosa@sutd.edu.sg
    2. 2. “Design plays a critical role in theglobal paradigm shift from anindustrial economy to anexperience and knowledge basedeconomy” designsingapore.org
    3. 3. http://educationaljargonschs.wikispaces.com/Blooms+Taxonomy+(revised)
    4. 4. http://www.douglas-self.com/MUSEUM/TRANSPORT/motorwhl/motorwhl3.htm
    5. 5. segway.com
    6. 6. http://upload.wikimedia.org/wikipedia/commons/0/03/Edison_and_phonograph_edit1.jpg
    7. 7. http://archivesinfo.blogspot.sg/2010/09/archives-and-community.html
    8. 8. nintendo.com/wii
    9. 9. http://web.mit.edu/newsoffice/2009/itw-bicilavadora-0219.html
    10. 10. fun safe educational usable easy to maintain engaging feasiblemeaningful participatory and has to differentiate from 100+ exhibits…
    11. 11. http://youtu.be/Kd0ioafQWGw
    12. 12. http://youtu.be/mlJJZud1isQ
    13. 13. design.sutd.edu.sg
    14. 14. design.sutd.edu.sg
    15. 15. Mental/Cultural Switch• You are not told what to do or how to do it• No textbooks with answers• No recipes (but there is a structure)• Integrate and apply what you learn• High uncertainty, high ambiguity• High diversity of skills, tools, concepts• Manage your design/learning process• No right/wrong answers• Teachers expect more from you• Design-driven, not grade-driven• Fail early, fail fast, fail often (and learn)
    16. 16. Mental/Cultural Switch• “How many drawings/concepts/prototypes?”• “Is my proposed solution ok?”• “Checklist: I did x, y, and z”• “Subject x is not related to design”• “You must tell me what to do!”• “You are asking for too much, I need to sleep”• “What do I do next?”• “We did what you asked for”• “I only want good grades, forget the learning”• “Students must never fail”• “My design has x, y and z features”
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