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Fit presentation: starbucks app Fit presentation: starbucks app Presentation Transcript

  • “It’s not just coffee, it’s starbucks.”App
    Rebecca Schultz
  • Mission Statement
    The purpose of the Starbucks App is to benefit people who are in a hurry to get their coffee in the morning or anytime. The app gives you the ability to make your drink on your iPhone, Blackberry or Android and then from there it sends it over to your local Starbucks. By the time you get there, your drink will be ready.
    11/5/10
    3
    Rebecca Schultz: Starbucks App
  • Product Features
    Fast and easy to use plus you can build your drink just the way you like it
    Pay on application using your Starbucks card & credit card or at Starbucks
    Able to track when drink will be ready
    Available for FREE
    11/5/10
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    Rebecca Schultz: Starbucks App
  • Competition
    Dunkin Donuts mobile device application: It allows you to make a group order. “Start a run at DunkinRun.com from your computer, mobile device, or our iPhone application . You are now "the runner", and pick which friends you'd like to invite by providing their email or mobile phone number (no spaces or dashes e.g. 1234567890).
    Select what you want from the menu, and we'll contact your friends and tell them to do the same.
    Go get the goods. We'll compile all orders for you, and you can print it out or have it sent to your mobile device (if you print it, just hand the print out to the Dunkin' crew member at the shop and they'll take it from there).
    ENJOY! Bring the goodies back, and enjoy the deliciousness, along with the hero worship from your friends.”
    http://www.dunkinrun.com/About/HowItWorks.aspx
    11/5/10
    5
    Rebecca Schultz: Starbucks App
  • Existing Starbucks Apps
    There are already two different Starbucks apps: iPhone or Blackberry
    Starbucks Card Mobile: This app lets you manage your Starbucks Card. “And in many stores, it’s also the fastest way to pay for your order – just scan and go.”
    myStarbucks: “If you’re looking for a Starbucks or considering your menu options, it’s got everything you need to know about our drinks and coffees.”
    http://www.starbucks.com/coffeehouse/mobile-apps#/mobile-applications
    11/5/10
    6
    Rebecca Schultz: Starbucks App
  • Pros and Cons
    Cons:
    Only the people that have a smart phone can use the app
    Not many people will be in the store
    Computer equipment in order to receive the orders
    Pros:
    More people might consider buying smart phones for this reason
    No long lines
    Option of paying on the app or in the store
    Efficent
    11/5/10
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    Rebecca Schultz: Starbucks App
  • Goals and Objectives
    Promote Starbucks more
    Beat out Dunkin Donuts and other competitors
    Be consider the #1 source of coffee on the run
    11/5/10
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    Rebecca Schultz: Starbucks App
  • Opportunities
    More Business
    Less Stressing on employees
    Increase revenue
    11/5/10
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    Rebecca Schultz: Starbucks App
  • Business Concept
    The whole concept of Starbucks app is to make it easier for society to get their favorite coffee anytime of day
    11/5/10
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    Rebecca Schultz: Starbucks App
  • Other Promotion
    To add more promotion to the application, Starbucks should use Miley Cyrus as their spokesperson.
    She is hard working singer/actresses that loves her Starbucks and this app would benefit her from taking a lot of time out of her busy schedule
    11/5/10
    11
    Rebecca Schultz: Starbucks App
  • Pricing
    The Starbucks app will be free just like the other ones.
    This way everyone can use it without worrying about paying $2.99 for its service
    11/5/10
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    Rebecca Schultz: Starbucks App