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Widget 101

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Brief overview of widgets, description of Attendio widget, and first-cut design of a new widget for advocacy.

Brief overview of widgets, description of Attendio widget, and first-cut design of a new widget for advocacy.

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Widget 101 Widget 101 Presentation Transcript

  • Widgets 101 1. Analysis of Attendio Widget 2. Fun in design: an advocacyWidget Ralph Sklarew, principal workingWidgets
  • What’s a Widget?
    • Widgets are movable web applications that focus a lot of power in a small screen space.
    • They can do anything a large Web site can do but many can be placed and fit on a single page so you can have everything at your fingertips.
    • They don't have to be whole applications; someday you'll be able to connect them yourself to do whatever you want, when and where you want.
  • What’s a Widget?
    • Widgets are built to share . If you see one you like, you can take a copy and customize it for yourself.
    • And use it in your blog, on your web pages, on your computer desktop or on your cell phone.
  • What’s a Widget Used For?
    • Distribute information... answers, events, places, prices, people...
    • Integrate information, analyze it and present it in interesting ways... networks for members, finding the right job, elearning, glue for the virtual company...
    • Communicate ... people to people by text, images, audio, video or virtual reality; though computers, phones or cell phones for learning, advertising, sales, support, fun or friends...
  • What’s a Widget Used For?
    • They're personalized, secure and self-serve. And they're viral , so everyone help distribute information.
    • Scheduling for events, facilities or services such as rooms, meetings and people, or transportation, restaurants and hotels
    • Shopping - from product/service research to inventory to selection to purchase to payment to shipping to delivery
    • Community building for affinity groups - companies, associations, fans, neighborhoods, schools, or churches
  • Advantages of Widgets
    • Provide " clear " communications (without spam)
    • Extend brand beyond Web site
    • Powerful search engine optimization tool
    • Placed by the user where it will be seen frequently
    • On the user's desktop working with pre-loaded information offline
    • In mobile environment
    • Small and colorful with workflow built-in
    • Can be work-focused
    • Use same backend and information as web site
  • Advantages of Widgets I
    • Presence
      • they can be placed where the user is...
        • home page on Web
    • – blog
    • – Google start page
    • – MySpace
    • – Facebook…
        • computer desktop
        • cell phone
      • they can indicate others’ presence
      • they present results to the user
  • Advantages of Widgets II
    • " Push " - the user "pulls" the widget but it's information is pushed to the user
    • Customization – they can be customized by the provider, the user or in response to user behaviors
    • Distribution - can be spread virally, see one you like and take a copy (and get an account if required)
  • Advantages of Widgets III
    • Security - the owner can control who gets them and user's identities; misbehavior can be punished, leads to trust
    • Footprint - small (so many can be at the user's figure tips) with carefully thought out workflow
    • Anywhere - works online and offline or with intermittent connections
  • Anatomy of a Widget
    • 1. Click "View Profile" or the image at top left to see the widget owner details.
    • 2. There are two main views: list view and calendar view (this example shows list view). Click this button to toggle between them
    From: attendio.com/widgets/about
  • Anatomy of a Widget
    • 3. The widget's "owner" can add new events by clicking this button
    • 4. Click any event to see its details page in Attendio. Details pages supports images, maps, more info, etc.
    From: attendio.com/widgets/about
  • Anatomy of a Widget
    • 5. Users can click the calendar icon under the event to save event details to their personal calendar (Outlook, Google Calendar, iCal, etc).
    • They can click the email icon to tell Friends about the event via email, and click the Mobile icon to set up a mobile reminder.
    From: attendio.com/widgets/about
  • Anatomy of a Widget
    • 6. Change category here if the widget's owner is listing events in more than one category.
    From: attendio.com/widgets/about
  • Anatomy of a Widget
    • 7. Users can change their location to see events only in their area. We advise leaving the location as "All of USA" for most widgets.
    From: attendio.com/widgets/about
  • Anatomy of a Widget
    • 8. Change category here if the widget's owner is listing events in more than one category
    • 9. Fans can click " Grab it! " to get a copy of this widget for their own site or a fan site.
    From: attendio.com/widgets/about
  • Event Settings
  • Place the widget other places
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