All good communications begin with a strong and powerful message that reaches the target audience and motivates them to buy. Many companies settle for a surface level “this is what we do” approach, but that has limited effectiveness. Robertson Communication Corp. and Critical Connections are offering half-day strategic communications workshops to:
1. Work through a ten-step process to create a differentiated/unique and stronger company message.
2. Develop a one-page “Message Map” document, which can be used for all company communications (advertising, public relations, e-marketing, social media, promotions, etc.)