6 Factors in Evaluating Critical Connections
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6 Factors in Evaluating Critical Connections



“The companies that perform best over time build a social purpose into their operations that is as important as their economic purpose.” —Harvard Business Review

“The companies that perform best over time build a social purpose into their operations that is as important as their economic purpose.” —Harvard Business Review



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6 Factors in Evaluating Critical Connections 6 Factors in Evaluating Critical Connections Document Transcript

  • Why Critical Connections Should Be Your Online Engagement and Community Building Partner 1. Background – I started in 2004 with social media engagements as a result of a need to fulfill my own business development requirements. Quality and quantity of leads, valued partners Ire changing and evolving every day. I needed to establish an adequate level of relevancy and consistency that would make a difference to the bottom-line. These efforts resulted in my ability to establish a credible brand that could deliver anticipated results. During this time, I have served many clients from a variety of demographics. I have been consistently ranked as a “Top Influencer” on LinkedIn for more than 4 years now and recently recognized as being in the “Top 1%” of LinkedIn worldwide profiles for 2012. 2. Proven Expertise with Engagements – This is probably the most important consideration in your due diligence. Each client has its own set of requirements and challenges. I have filled call-to-action engagements such as Webinars, lunch-and-learn events, with pre- qualified participants, and in some cases selected the appropriated venues via social media. I invest the necessary time and effort to examine your criteria and align the approach to meet and exceed your expectations. I can also provide materials for engagement evaluation and participant follow-up. 3. Structure and Strength of the Channels – I have established formal agreements with valued-based global partners that enable us to provide the latest and most comprehensive SEO, Website Auditing, Social Media products and support services that can optimize your go-to- market campaigns. 4. Integration Capabilities – While social media platforms are growing from a functionality standpoint, you should have the ability to integrate your tools of choice. There are many off- the-shelf tools available that might be a viable alternative. I can research and advise on any requests. 5. Training and Technical Support – There are options to select from, whether it’s a unique requirement or one of the packaged plans available. I can accommodate your requests via on-site or online requirements.
  • 6. Assurances of Work Provided – I share, and in many cases own, the responsibility of the success of my clients online business initiatives. Contact info: Richard Sink Founder of Critical Connections with 30+ Years of Technology and 9+ Years of Online Business Integration Expertise. E: rsink@critical-connections.net T: (949) 226-9844 Bio: www.linkedin.com/in/rsink