Beyond Functional Contribution


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Deck presented at GTEC ni 2008. How web 2.0 and social media can help organizations be better, faster, and cheaper

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Beyond Functional Contribution

  1. 1. Beyond Functional Contribution Work and Productivity in the Emerging Web 2.0 World v2
  2. 2. Introductions and Objectives <ul><li>A little about me </li></ul><ul><li>A little about Innovapost </li></ul><ul><li>Objectives for this session </li></ul>
  3. 3. Agenda <ul><li>Introductions and Objectives </li></ul><ul><li>Defining Beyond Functional Contribution </li></ul><ul><li>Along Comes 2.0 </li></ul><ul><ul><li>The Power of the Collective </li></ul></ul><ul><ul><li>The Diversity of the Individual </li></ul></ul><ul><li>Key Takeaways </li></ul><ul><li>Questions </li></ul>
  4. 4. Example of contributing beyond your function…
  5. 5. Example of typical contribution…
  6. 6. What is Beyond Functional Contribution? <ul><li>The knowledge our people bring to the organization is greater than the job or function for which they were specifically hired </li></ul>
  7. 7. Work has changed
  8. 8. Pressures to Innovate <ul><li>Deliver higher service quality </li></ul><ul><li>Increase responsiveness to needs and expectations </li></ul><ul><li>Improve outcomes </li></ul><ul><li>Contain costs </li></ul>“ When the rate of change in the marketplace exceeds the rate of change in the organization, the end is in sight.” (former CEO of GE, Jack Welch)
  9. 9. Along comes Web 2.0 <ul><li>It’s not just about: </li></ul><ul><li>Technology </li></ul><ul><li>Cool </li></ul><ul><li>It’s about: </li></ul><ul><li>Monologue to Dialogue </li></ul><ul><li>Everyone Gets a Say </li></ul><ul><li>Voices Actually Change </li></ul><ul><ul><li>Opinions </li></ul></ul><ul><ul><li>Policies </li></ul></ul><ul><ul><li>Decisions </li></ul></ul>
  10. 10. Web 2.0 has taught us about… … the power of the collective
  11. 11. Web 2.0 has taught us about... … the diversity of the individual
  12. 12. … a “Better, Faster, Cheaper” way Web 2.0 has taught us about...
  13. 13. Better Faster Cheaper Through The Long Tail <ul><li>PURPLE </li></ul><ul><li>What we know today </li></ul><ul><li>Titles </li></ul><ul><li>Job Description </li></ul><ul><li>Departments </li></ul><ul><li>Encoded through repetition </li></ul><ul><li>Critically important </li></ul><ul><li>YELLOW </li></ul><ul><li>Unknown </li></ul><ul><li>Not well defined </li></ul><ul><li>Inaccessible </li></ul><ul><li>Invisible </li></ul><ul><li>Potential </li></ul>
  14. 14. A Journey into Web 2.0 June 2005 Gaining employee input into business plan Connecting Sr. Leader and employees Ongoing vehicle for employee debate, discussion, “self help” Spring 2007 Summer 2007 Connecting work and people Oct 2007 Employee profiles Nov 2007 Jan 2008 Incubator Solution development centralized Harnessing our employees’ ideas Feb 2008 Early Experimentation Project Based Development Dedicated Development Oct 2008
  15. 15. Inno Ventures <ul><li>Idea / Investment program at Innovapost </li></ul><ul><li>Program includes idea submission application, along with process and governance </li></ul>
  16. 16. A Tool to Unlock the Diversity of the Individual??
  17. 17. Research – Key Themes <ul><li>Knowledge workers are cross-functional </li></ul><ul><li>Many barriers exist to navigating organization; personal networks key. </li></ul><ul><li>Contributing beyond functional role is not yet well understood </li></ul><ul><li>Expressed need for better tools </li></ul>
  18. 18. Research - Key Barriers <ul><li>Corporate Structure and Culture </li></ul><ul><ul><li>“ It’s socially uncomfortable to talk to someone new…” </li></ul></ul><ul><ul><li>“… they won’t respond to me.” </li></ul></ul><ul><ul><li>“… if the person leaves who helps me…” </li></ul></ul><ul><li>Tenure and Visibility </li></ul><ul><ul><li>“ As a new staff member, I usually don’t know who to contact…” </li></ul></ul><ul><li>Existing Tools </li></ul><ul><ul><li>“ We have no employee directory, only an org chart on the intranet.” </li></ul></ul>
  19. 19. – The shortest distance to the right people TM <ul><li>We made sure OneDegree was Web 2.0… </li></ul><ul><li>… for the Enterprise </li></ul><ul><li>Authorship </li></ul><ul><li>Tagging </li></ul><ul><li>Networks </li></ul><ul><li>Signals </li></ul><ul><li>Searchable / Visible </li></ul><ul><li>Social </li></ul>TM
  20. 20. Why are we doing this? <ul><li>Be more productive </li></ul><ul><li>Engage and empower our employees </li></ul><ul><li>Provide more opportunity for our employees </li></ul><ul><li>Retain our employees </li></ul><ul><li>Be more innovative </li></ul><ul><li>Build a stronger culture </li></ul><ul><li>Attract talent – they expect this </li></ul><ul><li>Better connect a diverse employee base </li></ul>
  21. 21. What We’ve Learned <ul><li>Executive Sponsorship </li></ul><ul><li>Champion </li></ul><ul><li>Business-led </li></ul><ul><li>Cross Functional View </li></ul><ul><li>Experiment & Share </li></ul><ul><li>No User Documentation </li></ul><ul><li>You will fail </li></ul><ul><li>You will succeed </li></ul>
  22. 22. Conclusion Where We’ve Come From Where We’re At Where We’re Going
  23. 23. Questions [email_address] “ No company will build or sustain a competitive advantage unless it capitalizes on the combined power of individualized workers and social dynamics .” (Gartner)