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Using Event Tracking to Enhance Library Web Interfaces

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Slides from presentation at Brick and Click Academic Library Symposium, Nov 1, 2013. Scott Hanrath

Slides from presentation at Brick and Click Academic Library Symposium, Nov 1, 2013. Scott Hanrath

Published in: Education, Technology

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  • 1. Event Tracking in Library Web Interfaces Scott Hanrath University of Kansas Libraries shanrath@ku.edu | @rshanrath
  • 2. Why?
  • 3. Big Questions little questions
  • 4. Turner, Steven. “Web Statistics 2.0: Using Google Analytics to Measure Library Website Effectiveness.” Technical Services Quarterly 27.3 (2010)
  • 5. “Traditional” Analytics
  • 6. Page != [Only|Best] User Action
  • 7. Where does the “Library” end online?
  • 8. Usability
  • 9. Google Analytics
  • 10. <script type="text/javascript”> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-xxxxxxxx']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript’; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script>
  • 11. _gaq.push( [ '_trackEvent', ‘Category’, ‘Action’, 'Label’ ] );
  • 12. $("#homeHelp a”)
  • 13. $("#homeHelp a").click(function(){ });
  • 14. $("#homeHelp a").click(function(){ _gaq.push( [ "_trackEvent", "Home Block Link", "Help", $(this).text() ]); });
  • 15. Lather, Rinse, Repeat
  • 16. Thanks! Scott Hanrath shanrath@ku.edu | @rshanrath

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