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Social Networking For Business Students
Social Networking For Business Students
Social Networking For Business Students
Social Networking For Business Students
Social Networking For Business Students
Social Networking For Business Students
Social Networking For Business Students
Social Networking For Business Students
Social Networking For Business Students
Social Networking For Business Students
Social Networking For Business Students
Social Networking For Business Students
Social Networking For Business Students
Social Networking For Business Students
Social Networking For Business Students
Social Networking For Business Students
Social Networking For Business Students
Social Networking For Business Students
Social Networking For Business Students
Social Networking For Business Students
Social Networking For Business Students
Social Networking For Business Students
Social Networking For Business Students
Social Networking For Business Students
Social Networking For Business Students
Social Networking For Business Students
Social Networking For Business Students
Social Networking For Business Students
Social Networking For Business Students
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Social Networking For Business Students

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A presentation that I gave at the University of Montana in December on the importance of Social media marketing for business students.

A presentation that I gave at the University of Montana in December on the importance of Social media marketing for business students.

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Transcript

  • 1. Facebook for Fun and Profit:<br />Social Media Networking for Business Students<br />Scott Gray<br />December 9, 2009<br />University of Montana<br />
  • 2. Who am i?<br />Scott Gray<br />Born in New Orleans, LA<br />Grew up in the South<br />Attended High School in Geneva, Switzerland<br />BA in CompSci from St. Mary’s College of Maryland in 04<br />MBA from the U of Montana in 09<br />Director of SEO Operations for Real Estate SEO Pros<br />Starting Website Clarity<br />Founder/CEO of EDEN Systems<br />Various Consulting gigs<br />EDEN<br />Systems<br />
  • 3. What are we gonna talk about?<br />Introduction<br />Technology/Terminology Overview<br />Ground rules<br />Uses<br />General<br />Future Career<br />Job-hunting<br />Tips/Tricks &amp; Resources<br />Questions<br />
  • 4. Introductionor Why should we care about Social Media?<br />Years to Reach 50 millions Users:  <br />Radio: <br /> 38 Years<br />TV:<br /> 13 Years<br />Internet: <br /> 4 Years<br />Facebook added 100 million users in less than 9 months<br />
  • 5. More Facts<br />80% Percent of companies use LinkedIn as a primary tool to find employees<br />25% of search results for the World’s Top 20 largest brands are links to user-generated content<br />34% of bloggers post opinions about products &amp; brands<br />People care more about how their social graph ranks products and services  than how Google ranks them<br />78% of consumers trust peer recommendations<br />Only 14% trust advertisements<br />Social Media has overtaken porn as the #1 activity on the Web<br />
  • 6. What Technologies?<br />Social Networks<br />Blog<br />Microblogs<br />Social Bookmarking<br />Social Media<br />Social Review<br />
  • 7. Social Networks<br />What is a Social Network?<br />Dictionary.com: “a website where one connects with those sharing personal or professional interests, place of origin, education at a particular school, etc.”<br />Some Examples:<br />Facebook<br />Linkedin<br />Myspace<br />Realtown<br />Academia<br />
  • 8. Blogging<br />What is Blogging?<br />Another from Dictionary.com:<br />“To write entries in, add material to, or maintain a weblog.”<br />Examples:<br />Blogger<br />Tumblr<br />Wordpress<br />Typepad<br />Blogsmith<br />
  • 9. Micro-Blogging<br />“A blog that allows up to 140 character long posts. Twitter is the most popular and allows text messaging for blog postings via cell phone.”<br />Examples:<br />Twitter<br />Jaiku<br />
  • 10. Social Bookmarking<br />Let’s try wikipedia:<br />“a method for Internet users to share, organize, search, and manage bookmarks of web resources”<br />Which means?<br />Examples:<br />Stumbleupon<br />Digg<br />Slashdot<br />
  • 11. Social Media Sharing<br />Web 2.0 sites where shared media is the primary focus of the site<br />What’s the difference?<br />Examples:<br />Youtube<br />Flickr<br />Vimeo<br />Deviantart<br />Slideshare<br />
  • 12. Social Review<br />a web 2.0 site on which reviews can be posted about people, businesses, products, or services<br />So?<br />Examples:<br />Yelp<br />Zagat<br />foodbuzz<br />
  • 13. Line Blurring<br />Social Media Graph<br />Very hard to draw firm lines<br />Twitter feeds pulled into Facebook, Facebook pulls into Linkedin<br />User Reviews on Amazon.com<br />Youtube videos inserted into blogs<br />
  • 14. What are some good Ground Rules?<br />DON’T SPAM!<br />Seriously. I mean it.<br />Don’t Spam friend invites, retweet requests, blog comment requests, etc.<br />
  • 15. Avoid Bandwagon-itis<br />Think before you jump on any social network<br />Myspace is great for music, not for accounting<br />Find content specific social networks<br />Acadamia.edu is specific to education<br />Think about your ‘brand’<br />
  • 16. Separation<br />Keep professional and personal separate<br />What is appropriate?<br />Think both Present and Future audience<br />Authenticity<br /><ul><li>Don’t be Fake
  • 17. Don’t Lie
  • 18. Don’t pass off other people’s work</li></li></ul><li>Add Value<br />Provide content people actually want to know about<br />Remember your audience/context<br />Facebook = pics of your dog at xmas<br />Linkedin = analysis of HP’s marketing<br />Also applies to blog comments, forum posts, tweets or status updates<br />
  • 19. Is this stuff even useful?<br />It’s still networking!<br />Except on a MUCH bigger scale!<br />
  • 20. Build your Audience<br />What does this mean?<br />Number of people who actively plug in to what you have to say<br />How do you do it?<br />Setup a twitter account<br />Setup a Blog<br />Any medium where you can disseminate information<br />Remember: Quality!<br />
  • 21. Build your Brand Recognition<br />My Brand?<br />Your name/online identity<br />Increase the number of people who know you and what you do<br />How?<br />Become active in online communities<br />Comment on industry blogs &amp; forums<br />Respond to tweets and retweet quality ones<br />
  • 22. Expand your Job Feelers?<br />Huh?<br />The more active you are, the quicker you hear about jobs<br />People want to help each other, it’s human nature<br />The more humans who know you, the more they want to help<br />
  • 23. Future career requirements<br />These technologies becoming common in workplace<br />Especially for international business &amp; marketing<br />Innovative Solutions<br />Int’l Festival<br />Many CRM &amp; management platforms now incorporate social media<br />Yammer is an example<br />
  • 24. Job Searching Specifics<br />Different social norms<br />Calling a classmate you haven’t heard from in 10 years?<br />Linkedin<br />Professional groups<br />Shows connections to companies<br />Other’s blogs/tweets<br />Find industry leaders and become active in their audience<br />
  • 25. Job Searching<br />Online Mentors<br />Use Linkedin to find mentors<br />Many people online are more than willing to help<br />Don’t be afraid to contact someone!<br />Worse case: no response<br />Best case: you now have a valuable contact<br />Remember: give them something<br />Blog<br />Twitter<br />Linkedin Profile<br />
  • 26. What are Some Tips?<br />Add appropriate profiles to Biz Cards<br />And treat them as such!<br />College = Content Generator<br />Lots of papers can be spun for blogs<br />Link all of your social profiles/blogs/microblogs together<br />Add links in profiles to other appropriate profiles<br />Find Groups to join<br />Linkedin has tons of great professional groups<br />Get involved!<br />Don’t just read blogs, but comment<br />Check Settings<br />What can people see?<br />
  • 27. What about Tricks?<br />Automated Content Distribution<br />Onlywire<br />Ping.fm<br />Social Aggregators<br />Hootsuite<br />Tweetdeck<br />Google Tools<br />Google Alerts<br />Google Live Search<br />Google Keyword Tool<br />Google Calendar<br />
  • 28. What should You do as soon as You get home?<br />Create a blog<br />Tumblr<br />Wordpress.com<br />Create your own with Godaddy<br />Buy a domain/url<br />Create appropriate network profiles<br />Join Groups<br />

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