Social Networking For Business Students
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Social Networking For Business Students

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A presentation that I gave at the University of Montana in December on the importance of Social media marketing for business students.

A presentation that I gave at the University of Montana in December on the importance of Social media marketing for business students.

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    Social Networking For Business Students Social Networking For Business Students Presentation Transcript

    • Facebook for Fun and Profit:
      Social Media Networking for Business Students
      Scott Gray
      December 9, 2009
      University of Montana
    • Who am i?
      Scott Gray
      Born in New Orleans, LA
      Grew up in the South
      Attended High School in Geneva, Switzerland
      BA in CompSci from St. Mary’s College of Maryland in 04
      MBA from the U of Montana in 09
      Director of SEO Operations for Real Estate SEO Pros
      Starting Website Clarity
      Founder/CEO of EDEN Systems
      Various Consulting gigs
      EDEN
      Systems
    • What are we gonna talk about?
      Introduction
      Technology/Terminology Overview
      Ground rules
      Uses
      General
      Future Career
      Job-hunting
      Tips/Tricks & Resources
      Questions
    • Introductionor Why should we care about Social Media?
      Years to Reach 50 millions Users: 
      Radio:
      38 Years
      TV:
      13 Years
      Internet:
      4 Years
      Facebook added 100 million users in less than 9 months
    • More Facts
      80% Percent of companies use LinkedIn as a primary tool to find employees
      25% of search results for the World’s Top 20 largest brands are links to user-generated content
      34% of bloggers post opinions about products & brands
      People care more about how their social graph ranks products and services  than how Google ranks them
      78% of consumers trust peer recommendations
      Only 14% trust advertisements
      Social Media has overtaken porn as the #1 activity on the Web
    • What Technologies?
      Social Networks
      Blog
      Microblogs
      Social Bookmarking
      Social Media
      Social Review
    • Social Networks
      What is a Social Network?
      Dictionary.com: “a website where one connects with those sharing personal or professional interests, place of origin, education at a particular school, etc.”
      Some Examples:
      Facebook
      Linkedin
      Myspace
      Realtown
      Academia
    • Blogging
      What is Blogging?
      Another from Dictionary.com:
      “To write entries in, add material to, or maintain a weblog.”
      Examples:
      Blogger
      Tumblr
      Wordpress
      Typepad
      Blogsmith
    • Micro-Blogging
      “A blog that allows up to 140 character long posts. Twitter is the most popular and allows text messaging for blog postings via cell phone.”
      Examples:
      Twitter
      Jaiku
    • Social Bookmarking
      Let’s try wikipedia:
      “a method for Internet users to share, organize, search, and manage bookmarks of web resources”
      Which means?
      Examples:
      Stumbleupon
      Digg
      Slashdot
    • Social Media Sharing
      Web 2.0 sites where shared media is the primary focus of the site
      What’s the difference?
      Examples:
      Youtube
      Flickr
      Vimeo
      Deviantart
      Slideshare
    • Social Review
      a web 2.0 site on which reviews can be posted about people, businesses, products, or services
      So?
      Examples:
      Yelp
      Zagat
      foodbuzz
    • Line Blurring
      Social Media Graph
      Very hard to draw firm lines
      Twitter feeds pulled into Facebook, Facebook pulls into Linkedin
      User Reviews on Amazon.com
      Youtube videos inserted into blogs
    • What are some good Ground Rules?
      DON’T SPAM!
      Seriously. I mean it.
      Don’t Spam friend invites, retweet requests, blog comment requests, etc.
    • Avoid Bandwagon-itis
      Think before you jump on any social network
      Myspace is great for music, not for accounting
      Find content specific social networks
      Acadamia.edu is specific to education
      Think about your ‘brand’
    • Separation
      Keep professional and personal separate
      What is appropriate?
      Think both Present and Future audience
      Authenticity
      • Don’t be Fake
      • Don’t Lie
      • Don’t pass off other people’s work
    • Add Value
      Provide content people actually want to know about
      Remember your audience/context
      Facebook = pics of your dog at xmas
      Linkedin = analysis of HP’s marketing
      Also applies to blog comments, forum posts, tweets or status updates
    • Is this stuff even useful?
      It’s still networking!
      Except on a MUCH bigger scale!
    • Build your Audience
      What does this mean?
      Number of people who actively plug in to what you have to say
      How do you do it?
      Setup a twitter account
      Setup a Blog
      Any medium where you can disseminate information
      Remember: Quality!
    • Build your Brand Recognition
      My Brand?
      Your name/online identity
      Increase the number of people who know you and what you do
      How?
      Become active in online communities
      Comment on industry blogs & forums
      Respond to tweets and retweet quality ones
    • Expand your Job Feelers?
      Huh?
      The more active you are, the quicker you hear about jobs
      People want to help each other, it’s human nature
      The more humans who know you, the more they want to help
    • Future career requirements
      These technologies becoming common in workplace
      Especially for international business & marketing
      Innovative Solutions
      Int’l Festival
      Many CRM & management platforms now incorporate social media
      Yammer is an example
    • Job Searching Specifics
      Different social norms
      Calling a classmate you haven’t heard from in 10 years?
      Linkedin
      Professional groups
      Shows connections to companies
      Other’s blogs/tweets
      Find industry leaders and become active in their audience
    • Job Searching
      Online Mentors
      Use Linkedin to find mentors
      Many people online are more than willing to help
      Don’t be afraid to contact someone!
      Worse case: no response
      Best case: you now have a valuable contact
      Remember: give them something
      Blog
      Twitter
      Linkedin Profile
    • What are Some Tips?
      Add appropriate profiles to Biz Cards
      And treat them as such!
      College = Content Generator
      Lots of papers can be spun for blogs
      Link all of your social profiles/blogs/microblogs together
      Add links in profiles to other appropriate profiles
      Find Groups to join
      Linkedin has tons of great professional groups
      Get involved!
      Don’t just read blogs, but comment
      Check Settings
      What can people see?
    • What about Tricks?
      Automated Content Distribution
      Onlywire
      Ping.fm
      Social Aggregators
      Hootsuite
      Tweetdeck
      Google Tools
      Google Alerts
      Google Live Search
      Google Keyword Tool
      Google Calendar
    • What should You do as soon as You get home?
      Create a blog
      Tumblr
      Wordpress.com
      Create your own with Godaddy
      Buy a domain/url
      Create appropriate network profiles
      Join Groups