Social Networking For Business Students
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Social Networking For Business Students

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A presentation that I gave at the University of Montana in December on the importance of Social media marketing for business students.

A presentation that I gave at the University of Montana in December on the importance of Social media marketing for business students.

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Social Networking For Business Students Social Networking For Business Students Presentation Transcript

  • Facebook for Fun and Profit:
    Social Media Networking for Business Students
    Scott Gray
    December 9, 2009
    University of Montana
  • Who am i?
    Scott Gray
    Born in New Orleans, LA
    Grew up in the South
    Attended High School in Geneva, Switzerland
    BA in CompSci from St. Mary’s College of Maryland in 04
    MBA from the U of Montana in 09
    Director of SEO Operations for Real Estate SEO Pros
    Starting Website Clarity
    Founder/CEO of EDEN Systems
    Various Consulting gigs
    EDEN
    Systems
  • What are we gonna talk about?
    Introduction
    Technology/Terminology Overview
    Ground rules
    Uses
    General
    Future Career
    Job-hunting
    Tips/Tricks & Resources
    Questions
    View slide
  • Introductionor Why should we care about Social Media?
    Years to Reach 50 millions Users: 
    Radio:
    38 Years
    TV:
    13 Years
    Internet:
    4 Years
    Facebook added 100 million users in less than 9 months
    View slide
  • More Facts
    80% Percent of companies use LinkedIn as a primary tool to find employees
    25% of search results for the World’s Top 20 largest brands are links to user-generated content
    34% of bloggers post opinions about products & brands
    People care more about how their social graph ranks products and services  than how Google ranks them
    78% of consumers trust peer recommendations
    Only 14% trust advertisements
    Social Media has overtaken porn as the #1 activity on the Web
  • What Technologies?
    Social Networks
    Blog
    Microblogs
    Social Bookmarking
    Social Media
    Social Review
  • Social Networks
    What is a Social Network?
    Dictionary.com: “a website where one connects with those sharing personal or professional interests, place of origin, education at a particular school, etc.”
    Some Examples:
    Facebook
    Linkedin
    Myspace
    Realtown
    Academia
  • Blogging
    What is Blogging?
    Another from Dictionary.com:
    “To write entries in, add material to, or maintain a weblog.”
    Examples:
    Blogger
    Tumblr
    Wordpress
    Typepad
    Blogsmith
  • Micro-Blogging
    “A blog that allows up to 140 character long posts. Twitter is the most popular and allows text messaging for blog postings via cell phone.”
    Examples:
    Twitter
    Jaiku
  • Social Bookmarking
    Let’s try wikipedia:
    “a method for Internet users to share, organize, search, and manage bookmarks of web resources”
    Which means?
    Examples:
    Stumbleupon
    Digg
    Slashdot
  • Social Media Sharing
    Web 2.0 sites where shared media is the primary focus of the site
    What’s the difference?
    Examples:
    Youtube
    Flickr
    Vimeo
    Deviantart
    Slideshare
  • Social Review
    a web 2.0 site on which reviews can be posted about people, businesses, products, or services
    So?
    Examples:
    Yelp
    Zagat
    foodbuzz
  • Line Blurring
    Social Media Graph
    Very hard to draw firm lines
    Twitter feeds pulled into Facebook, Facebook pulls into Linkedin
    User Reviews on Amazon.com
    Youtube videos inserted into blogs
  • What are some good Ground Rules?
    DON’T SPAM!
    Seriously. I mean it.
    Don’t Spam friend invites, retweet requests, blog comment requests, etc.
  • Avoid Bandwagon-itis
    Think before you jump on any social network
    Myspace is great for music, not for accounting
    Find content specific social networks
    Acadamia.edu is specific to education
    Think about your ‘brand’
  • Separation
    Keep professional and personal separate
    What is appropriate?
    Think both Present and Future audience
    Authenticity
    • Don’t be Fake
    • Don’t Lie
    • Don’t pass off other people’s work
  • Add Value
    Provide content people actually want to know about
    Remember your audience/context
    Facebook = pics of your dog at xmas
    Linkedin = analysis of HP’s marketing
    Also applies to blog comments, forum posts, tweets or status updates
  • Is this stuff even useful?
    It’s still networking!
    Except on a MUCH bigger scale!
  • Build your Audience
    What does this mean?
    Number of people who actively plug in to what you have to say
    How do you do it?
    Setup a twitter account
    Setup a Blog
    Any medium where you can disseminate information
    Remember: Quality!
  • Build your Brand Recognition
    My Brand?
    Your name/online identity
    Increase the number of people who know you and what you do
    How?
    Become active in online communities
    Comment on industry blogs & forums
    Respond to tweets and retweet quality ones
  • Expand your Job Feelers?
    Huh?
    The more active you are, the quicker you hear about jobs
    People want to help each other, it’s human nature
    The more humans who know you, the more they want to help
  • Future career requirements
    These technologies becoming common in workplace
    Especially for international business & marketing
    Innovative Solutions
    Int’l Festival
    Many CRM & management platforms now incorporate social media
    Yammer is an example
  • Job Searching Specifics
    Different social norms
    Calling a classmate you haven’t heard from in 10 years?
    Linkedin
    Professional groups
    Shows connections to companies
    Other’s blogs/tweets
    Find industry leaders and become active in their audience
  • Job Searching
    Online Mentors
    Use Linkedin to find mentors
    Many people online are more than willing to help
    Don’t be afraid to contact someone!
    Worse case: no response
    Best case: you now have a valuable contact
    Remember: give them something
    Blog
    Twitter
    Linkedin Profile
  • What are Some Tips?
    Add appropriate profiles to Biz Cards
    And treat them as such!
    College = Content Generator
    Lots of papers can be spun for blogs
    Link all of your social profiles/blogs/microblogs together
    Add links in profiles to other appropriate profiles
    Find Groups to join
    Linkedin has tons of great professional groups
    Get involved!
    Don’t just read blogs, but comment
    Check Settings
    What can people see?
  • What about Tricks?
    Automated Content Distribution
    Onlywire
    Ping.fm
    Social Aggregators
    Hootsuite
    Tweetdeck
    Google Tools
    Google Alerts
    Google Live Search
    Google Keyword Tool
    Google Calendar
  • What should You do as soon as You get home?
    Create a blog
    Tumblr
    Wordpress.com
    Create your own with Godaddy
    Buy a domain/url
    Create appropriate network profiles
    Join Groups