May you live in Disruptive Times
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May you live in Disruptive Times

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A talk I gave for business class at Washington State University for Prof. Doug Miller. Talk focuses on Web 2.0/Social media as a disruptive technology, overview of web 2.0, web presence, and adding ...

A talk I gave for business class at Washington State University for Prof. Doug Miller. Talk focuses on Web 2.0/Social media as a disruptive technology, overview of web 2.0, web presence, and adding value to a company/small business with web 2.0 tools

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May you live in Disruptive Times May you live in Disruptive Times Presentation Transcript

  • May you live in Disruptive times
    Scott Gray
  • Who am i?
    Scott Gray
    Born in New Orleans, LA
    Grew up in the South
    Attended High School in Geneva, Switzerland
    BA in CompSci from St. Mary’s College of MD in ‘04
    Various IT positions
    MBA from the U of Montana in 09
    Director of SEO Operations for Website Clarity
    Founder/CEO of Graymar Consulting
    COO of Greener Computing Solutions
  • Where to Start
    Web 2.0
    Internet Marketing
    New Media
    Social Media
  • Viva la Disruption!!
    The Internet is Disruption
    Web 2.0 is Disruption
    Social Media is Disruption
  • Introductionor Why do Companies care about Social and New Media?
    Years to Reach 50 millions Users: 
    Radio:
    38 Years
    TV:
    13 Years
    Internet:
    4 Years
    Facebook added 100 million users in less than 9 months
  • Where to Start?
    Your Web Presence
    A Couple of Metaphors/Similes:
    Online Spider Web
    Online Conversations
    Better Definition:
    Everywhere people are talking about you
    Where are your videos
    Who’s linking to you
  • Internet Marketing
    All activities engaged in ONLINE to market your brand/store/company/organization
    Wide range of activities
    Email marketing
    SEO- Search Engine Optimization
    Social Media Marketing
    New Media Marketing
    Multimedia
    Viral Marketing
  • Why should your plan include this?
    25% of search results for the World’s Top 20 largest brands are links to user-generated content
    34% of bloggers post opinions about products & brands
    78% of consumers trust peer recommendations
    Only 14% trust advertisements
  • What Technologies are Web 2.0?
    Social Networks
    Blog
    Micro-blogs
    Social Bookmarking
    Social Media
    Social Review
  • What is great about Web 2.0?
    Cash is NOT King
    Creativity and Originality rules!
    Great for SBAs, most have a passion, tell that story
    Incredibly Nimble
    Instant Communication AND Response
  • Things to Avoid
    Avoid Bandwagon-it is
    3 REAL networks is better than 15 profiles with nothing on them
    What is Quality?
    What is appropriate?
    Myspace Music
    Don’t SPAM!
  • CupidisaGamer.com
    What is it?
    CupidisaGamer.com is a new startup
    Will be the Match.com for video gamers
    No product yet, but we can still add value using Web 2.0
    Can do this using Creativity and a little humor
  • CupidisaGamer.com
    Two Cupid Characters
    Rex
    Angel
    Each character will have its own:
    Twitter
    @th3Arr0wK1d
    @L0v3Ang3l
    Facebook
    In-Game
    Use other Web 2.0:
    Zazzle
    Youtube
  • Some thoughts on Plans
    Types of Websites:
    Blogs
    Forums
    Ecommerce
    Social Networks
    Content Management Systems (CMS)
    Elance
  • Website Lifecycle
    Birth
    Static
    Basic information available
    Contact info
    Hours, etc.
    Menu
    Dynamic
    Weekly deals
    Videos
    Contests
    Knowledge Leader
    Blogs
    Information
    RETURN VALUE
  • What should You do as soon as You get home?
    Create a blog
    Tumblr
    Wordpress.com
    Create your own with Godaddy
    Buy a domain/url
    Create appropriate network profiles
    Linkedin
    Join Groups
    BECOME ACTIVE!!!
  • Questions
    Email: scott@rsgray.com
    Twitter: @rsgray
    Website: http://rsgray.com