Facebook for Fun and Profit: the Sequel

Facebook for Fun and Profit:
The Sequel
Or
Scott Gray’s various assorted ways to help the business you are currently working for or may in the future work for, increase their profits by making use of Twitter, Facebook, Linkedin, Flickr, Youtube, Deviantart, Yammer, Yelp, Foursquare, and YOUR BRAIN!

Who am i?
Scott Gray
Born in New Orleans, LA
Grew up in the South
Attended High School in Geneva, Switzerland
BA in CompSci from St. Mary’s College of Maryland in 04
MBA from the U of Montana in 09
Director of SEO Operations for Website Clarity
Founder of AlteredGames Workshop
Various Consulting gigs

What are we gonna talk about?
Introduction
Technology/Terminology Overview
Things to Think About
Scenarios
Tips/Tricks & Resources
Future
Questions

What is this Whole Thing?
Web 2.0
Internet Marketing
New Media
Social Media

Introductionor Why do Companies care about Social and New Media?
Years to Reach 50 millions Users:
Radio:
38 Years
TV:
13 Years
Internet:
4 Years
Facebook added 100 million users in less than 9 months

More Facts
25% of search results for the World’s Top 20 largest brands are links to user-generated content
34% of bloggers post opinions about products & brands
78% of consumers trust peer recommendations
Only 14% trust advertisements
Social Media has overtaken porn as the #1 activity on the Web
And it’s all mostly free!

What Technologies?
Social Networks
Blog
Micro-blogs
Social Bookmarking
Social Media
Social Review

Social Networks
What is a Social Network?
Dictionary.com: “a website where one connects with those sharing personal or professional interests, place of origin, education at a particular school, etc.”
Some Examples:
Facebook
Linkedin
Myspace
Realtown
Academia

Blogging
What is Blogging?
Another from Dictionary.com:
“To write entries in, add material to, or maintain a weblog.”
Examples:
Blogger
Tumblr
Wordpress
Typepad
Blogsmith

Micro-Blogging
“A blog that allows up to 140 character long posts. Twitter is the most popular and allows text messaging for blog postings via cell phone.”
Examples:
Twitter
Jaiku

Social Bookmarking
Let’s try wikipedia:
“a method for Internet users to share, organize, search, and manage bookmarks of web resources”
Which means?
Examples:
Stumbleupon
Digg
Slashdot

Social Media Sharing
Web 2.0 sites where shared media is the primary focus of the site
What’s the difference?
Examples:
Youtube
Flickr
Vimeo
Deviantart
Slideshare

Social Review
a web 2.0 site on which reviews can be posted about people, businesses, products, or services
So?
Examples:
Yelp
Zagat
foodbuzz

Social Amalgams
Web based Social Apps that borrow aspects/features from different social media platforms
Examples:
Foursquare
Yammer

Line Blurring
Social Media Graph
Very hard to draw firm lines
Twitter feeds pulled into Facebook, Facebook pulls into Linkedin
User Reviews on Amazon.com
Youtube videos inserted into blogs

Terminology
Traffic
Visitors
Unique
Content
Quality
Value Add

What are some good Ground Rules?
DON’T SPAM!
Seriously. I mean it.
Don’t Spam friend invites, retweet requests, blog comment requests, etc.

Avoid Bandwagon-itis
Think before you jump on any social network
Myspace is great for music, not for accounting
Find content specific social networks
Acadamia.edu is specific to education
Think about your company’s brand

Separation
Keep professional and personal separate
What is appropriate?
Think both Present and Future audience
Authenticity
Don’t be Fake
Don’t Lie
Don’t pass off other people’s work

What are the Motivations?
Public Relations
Brand Development
MKTG/Sales

Questions to Ask?
Know Your Audience
What is Quality Content?
What are appropriate social media platforms?
What are your Goals?

3 Scenarios
1. Mature restaurant in a city like Missoula, wants to increase brand recognition
2. Drink company is bringing out a new energy drink and needs to increase marketing and sales
3. A B2B technology security company that had some customer service problems and now is in need of severe public relations

Social Networks
Restaurant [Brand Devo]
Facebook Group Page
Ning Group
Energy Drink [Mktg/Sales]
Facebook Fan Page with videos
Facebook App Game
Tech Company [PR]
Create Linkedin Group

Blogging
Blog about recipes & cooking terms
Shaun White posting blogs and picks of him doing cool stuff with energy drink
Tech Company[PR]
Blog about concise information on securing your data, set themselves up as a knowledge leader

Micro-Blogging
Specials
New Recipes
Fresh Ingredients
Run viral campaign of people posting twitpics of them with energy drink and ‘#’ tag
Tech Company [PR]
Target specific ‘experts’ and tweet with them

Social Media Sharing
Pics of dishes, tie in with twitpic
Pics of regular cliens – online “hall of fame”
Put “BEST OF” submitted twitpics
Shaun White, Tony Hawk, etc. drinking
Design competition on Deviantart for new designs
Tech Company [PR]
White papers about technology
Youtube video breaking down internet security
Update various wikipedia sites

Social Review
Encourage visitors to review on Yelp
Give awards for most innovative review
Tech Company [PR]
Post articles on slashdot and place links on sites to drive up visits

Social Amalgams
Give away prizes for Foursquare Mayor
Create a scavenger hunt with a year’s supply of energy drink at the end
Tech Company [PR]
Create a Yammer site for security professionals to increase communications

What about Tricks?
Automated Content Distribution
Onlywire
Ping.fm
Social Aggregators
Hootsuite
Tweetdeck
Google Tools
Google Alerts
Google Live Search
Google Keyword Tool
Google Calendar

A Few More Tricks
Social Graph Map

Future
Apps
Specialized targeting programs on your smartphone
ARG [Alternate Reality Games]
Interactive merger of online and offline marketing
Video
Augmented Reality
Merges real world with online content

What should You do as soon as You get home?
Create a blog
Tumblr
Wordpress.com
Create your own with Godaddy
Buy a domain/url
Create appropriate network profiles
Join Groups

Resources
Sites:
Scrappymarketing.com
Rsgray.com
Mashable.com
Smcmissoula.com
@rsgray
@scrappyMarketing
Books
“Web 2.0: A Strategy Guide”
“This is not a Game”

Facebook for Fun and Profit: the Sequel

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