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Wegetthe audience<br />DIGITAL MARKETING | FEBRUARY 2010<br />
HOW WILL MUSIC BE<br />MARKETED IN THE FUTURE?<br />
Our services – What you’ll see…<br />Products (creation and maintenance)<br />Promotions<br />Communications, Social Media...
Comprehensive Communication Approach<br />Bi-directional communication with the fans – social networks, blogs, promotions,...
THE AUDIENCE IS FRAGMENTED<br />Today’s audience is fragmented, specially on the Internet.<br />We reach out to these comm...
Social Nets: Consumer Interactions<br />Source: emarketer.com<br />
Online Media Effectiveness<br />Source: emarketer.com<br />
Web Portals - CMS<br />Custom CMS for industry<br />Web 2.0 solution includes Video, Audio, SEO, Facebook connect, and Ad ...
Artist page Skins<br />
SEO Optimization<br />40% of traffic typically comes from search engines<br />SEO optimized pages and content <br />Conten...
Warner Brazil Success Case<br />Featured by GeneXus.com<br />30% cost savings<br />SEO friendly<br />Friendly URLs<br />Ad...
INTERACTIVE<br />SRP PRICING PLAN TOOL<br />Communicate with the consumer via an interactive and fun tool instead of a sur...
Salt River Project Success Case<br />First interactive tool experience for SRP<br />Marketing, Communications and IT depar...
INTERACTIVE<br />CONNECT WITH THE AUDIENCE<br />Merged the client’s idea with the target consumer <br />Concept of fun str...
WEB 2.0<br />LARGEST STUDENT INTERNATIONAL ORGANIZATION<br />AIESEC has 60,000 members in 100 countries and is present in ...
INTERACTIVE – VIRAL <br />LAURA PAUSINI – ‘EARLY SPRING’<br />Laura Pausini ‘Primavera Anticipada’<br />Word play with the...
 INDUSTRY SITES<br />DIANA BARON MEDIA RELATIONS<br />
MULTI MEDIA SITES<br />INTERACTIVE  -  COMMUNITY -  MULTI-LANGUAGE<br /><ul><li>11 MM records sold
2 MM visitors per month
10 MM page views per month
Communication in three languages
600,000 subscribers
2MM posts on forum
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In Style Dm Feb2010

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Transcript of "In Style Dm Feb2010"

  1. 1. Wegetthe audience<br />DIGITAL MARKETING | FEBRUARY 2010<br />
  2. 2. HOW WILL MUSIC BE<br />MARKETED IN THE FUTURE?<br />
  3. 3. Our services – What you’ll see…<br />Products (creation and maintenance)<br />Promotions<br />Communications, Social Media & Advertising<br />
  4. 4. Comprehensive Communication Approach<br />Bi-directional communication with the fans – social networks, blogs, promotions, etc.<br />Promotional products enable the communication (games, mini-sites, widgets, banners, landing pages, etc).<br />Online media reaches alternative consumers (blogs, niche sites). <br />
  5. 5. THE AUDIENCE IS FRAGMENTED<br />Today’s audience is fragmented, specially on the Internet.<br />We reach out to these communication channels to get in touch with the consumer<br />We have to be where the consumer is<br />
  6. 6. Social Nets: Consumer Interactions<br />Source: emarketer.com<br />
  7. 7. Online Media Effectiveness<br />Source: emarketer.com<br />
  8. 8. Web Portals - CMS<br />Custom CMS for industry<br />Web 2.0 solution includes Video, Audio, SEO, Facebook connect, and Ad server integration<br />Database and contest management<br />Skinnable product pages<br />Multi-language<br />Photo gallery admin<br />
  9. 9. Artist page Skins<br />
  10. 10. SEO Optimization<br />40% of traffic typically comes from search engines<br />SEO optimized pages and content <br />Content relevancy<br />Site rank<br />Links to content<br />Images & video in search results<br />
  11. 11. Warner Brazil Success Case<br />Featured by GeneXus.com<br />30% cost savings<br />SEO friendly<br />Friendly URLs<br />Advanced Ajax & JavaScript interfaces<br />
  12. 12. INTERACTIVE<br />SRP PRICING PLAN TOOL<br />Communicate with the consumer via an interactive and fun tool instead of a survey. Measure every step.<br />Present the utilities company in a friendly and modern space<br />
  13. 13. Salt River Project Success Case<br />First interactive tool experience for SRP<br />Marketing, Communications and IT departments involved<br />Second phase now approved for Q1 2010<br />SRP is the 3rd largest public power utility<br />One of Arizona’s largest water suppliers<br />Part of SRP mission is obtaining energy efficiency<br />
  14. 14. INTERACTIVE<br />CONNECT WITH THE AUDIENCE<br />Merged the client’s idea with the target consumer <br />Concept of fun street, entertaining to the young Latin consumer<br />Uses flash but allows change through different buildings<br />
  15. 15. WEB 2.0<br />LARGEST STUDENT INTERNATIONAL ORGANIZATION<br />AIESEC has 60,000 members in 100 countries and is present in 1,100 universities<br />New website is a window to AIESEC on the web by integrating feeds from Blogs, YouTube, Twitter, Flickr<br />Global & local<br />
  16. 16. INTERACTIVE – VIRAL <br />LAURA PAUSINI – ‘EARLY SPRING’<br />Laura Pausini ‘Primavera Anticipada’<br />Word play with the album cover<br />Create your own spring and download it or send it to a friend<br />Social sharing tools included<br />
  17. 17. INDUSTRY SITES<br />DIANA BARON MEDIA RELATIONS<br />
  18. 18. MULTI MEDIA SITES<br />INTERACTIVE - COMMUNITY - MULTI-LANGUAGE<br /><ul><li>11 MM records sold
  19. 19. 2 MM visitors per month
  20. 20. 10 MM page views per month
  21. 21. Communication in three languages
  22. 22. 600,000 subscribers
  23. 23. 2MM posts on forum
  24. 24. Managed full online presence</li></li></ul><li>Success Case: RBD - Rebelde<br />RBD sold over 11 million records and toured world wide. <br />InStyle worked with IT and Marketing departments in 6 countries. <br />Designed, implemented and maintained the online strategy in three languages. <br />Created database growth at a rate of 100,000 new subscribers per month<br />Peaks of 2 million visitors per month,18,000 visitors in an hour, from 125 countries. <br />Generated up to 90 news releases per month<br />Established communication channels with consumers<br />
  25. 25. ARTIST SITES<br />
  26. 26. ARTIST NETWORKS<br />
  27. 27. COMMUNITY INTEGRATION<br />Social Network-ed site with 15,000 members<br />125,000 subscribers<br />Manage full online presence: site, mini-sites, advertising, social networks, SEO, forums, etc. <br />Reach to over 400,000 fans<br />MTV Awards, Latin Grammy Nominees<br />
  28. 28. VH1 <br />AGENCY SERVICES - OUTSOURCING<br />Outsourcing of website creation and maintenance<br />
  29. 29. MySpace UK & US<br />Themes design for new Profile Editor<br />
  30. 30. Success Cases: Others<br />MTV Latin America: Outsourcing of Vh1la for Argentina, Mexico and Brazil.<br />MySpace UK and US: worldwide agency selected to design 100+ themes for new theme editor. <br />Our clients and sites have won multiple prizes for their fan base support<br />
  31. 31. Communication & advertising<br />
  32. 32. CONSUMER INTERACTION / PROMOTION<br />
  33. 33. MINISITES / PROMOTIONAL SITES<br />
  34. 34. SOCIAL MEDIA & REVENUE GENERATION<br /><ul><li>Created a voice for the artist, provided exclusive content and information on almost real time basis
  35. 35. 1000 clicks to buy from social media links in first 24 hours
  36. 36. New FB page reached 16000 fans in 3 months.
  37. 37. First independent Latin artist to debut on #2 (and reach #1) Billboard chart</li></li></ul><li>ONLINE MEDIA RELATIONS<br /><ul><li>Features on MySpace, iTunes, blogs, entertainment portals, etc.
  38. 38. Sometimes the artist fits a lifestyle or other community page
  39. 39. Reach the fan in a different space / setting</li></li></ul><li>SOCIAL MEDIA & MEDIA RELATIONS<br /><ul><li>Communications plan with consumer
  40. 40. Create a voice for the client
  41. 41. Fan appreciation. They spread the word
  42. 42. Relationships with online media
  43. 43. Jencarlos: 3 months work paid for 48 hours after album release</li></li></ul><li>SOCIAL MEDIA<br />WIDGETS AND APPLICATIONS<br />Widgets and Applications for social networks. <br />Grassroots promotion of the widgets through over 100 sites.<br />
  44. 44. MOVIE MINI-SITES<br />
  45. 45. CORPORATE<br />
  46. 46. E-COMMERCE <br /><ul><li>Web 2.0 e-commerce
  47. 47. Mexico and US integration
  48. 48. Merchandise, apparel, exclusive membership clubs
  49. 49. B2B and B2C</li></li></ul><li>GAMES<br />
  50. 50. VIDEO / AUDIO CMS<br />STATE OF THE ART TECHNOLOGY<br />
  51. 51. INTEGRATED VIDEO & AUDIO<br />STATE OF THE ART TECHNOLOGY<br />
  52. 52. Working with Us<br />“This project has been very exciting …and out of the entire process, you and your team at InStyle have been so consistently reliable with very very timely responses.  Always on-schedule, love it!”<br />Hanna Shin, partner, Masq Marketing Inc.<br />
  53. 53. InStyle DM en constante evolución<br />Conocimiento: 7 años trabajando con la industria de la música, con múltiples reconocimientos e invitaciones a conferencias en la materia <br />Visión: InStyle DM ofrece una serie de servicios orientados a resolver los objetivos de nuestros clientes (sitios web, SEO, SEM, Web 2.0 & redes sociales, juegos, bases de datos, CMS, medios, video, y mas.)<br />Equipo profesional multidisciplinario, con experiencia en mas de 200 proyectos en la industria, trabajando bajo una metodología para asegurar la calidad de nuestros trabajos.<br />Enfoque en la constante evolución de la tecnología y las nuevas formas de comunicación de las audiencias. <br />
  54. 54. InStyle DM in constant evolution <br />Industry and Internet Knowledge: 7 years working with the industry, with multiple awards and invitations to conferences in the subject.<br />Vision: InStyle DM is constantly evolving to offer solutions to today’s digital marketing requirements.<br />Multidisciplinary Professional Team, with over 200 projects executed, using a proven methodology to guarantee the quality of our work.<br />Trusted and recommended by some of the largest and best known entertainment companies in the industry.<br />Cost effective: a global organization that leverages savings in South America with expertise in the US.<br />
  55. 55. A Global Company<br />With offices in the US, Mexico, Brazil, and Uruguay, and clients in over ten countries, In-Style Digital Marketing is a true global organization, capable of competing in any market.<br />
  56. 56. Some of our Clients<br />
  57. 57. IN-STYLE!DIGITAL MARKETING<br />“We get the audience”<br />RICHARD FARB | VP Sales and Marketing | richard.farb@instylesoft.com<br />ELISABETH BOHLMANN | Market Development | liz@instyledm.com<br />www.instyledm.com| 1.800.516.4138<br />USA: +1.888.880.8620 | Mexico: (55) 8421.8500 | Brasil: (11) 3070.3819 | UY: +598 (2) 710.5649<br />
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