Agenda  <ul><li>Product Planning: KBR68H - Review - Short-term actions - Long-term requirements </li></ul><ul><li>Product ...
KBR68H.com – Traffic Analysis <ul><li>Web Traffic (May 2011) </li></ul><ul><li>Visits:  48,261 +32% </li></ul><ul><li>Uniq...
KBR68H.com – Current Content - News <ul><li>News: Content - Categories: National, International, Regional, Sports, Intervi...
KBR68H.com – Current Content - Features <ul><li>Saga: Content - 15 minute daily news special; broadcast 2x weekdays/1x wee...
KBR68H.com – Current Content - Perbincangan All sections include short synopsis of the hour long program Monday Tuesday We...
KBR68H.com – Current Content - Perbincangan <ul><li>Perbincangan: Story Template -  Current Template “needs” featured phot...
KBR68H.com – Online Content - Perbincangan <ul><li>Special problem for online:  How to turn 60 minutes of discussion into ...
KBR68H.com – Online Content – Online Only <ul><li>Special problem for online:  How to build on the network’s programming t...
KBR68H.com – Other Content <ul><li>Structural Pages:  Include things like About Us, Contact Us, Advertising… </li></ul><ul...
KBR68H.com – Short-term Action <ul><li>Discussion Board for Articles - Disqus Joomla Plug-In - Include some basic mentions...
KBR68H.com – Content Sharing Partnerships <ul><li>Your content is your unique asset.  Be sure when you trade for it you ge...
KBR68H.com – Mock-ups <ul><li>Mock-ups are to make sure that everything that you have the major functions on a page that y...
AsiaCalling.org– Traffic Analysis <ul><li>Web Traffic (May 2011) </li></ul><ul><li>Visits:   8,453 +35% </li></ul><ul><li>...
AsiaCalling.org – Current Content <ul><li>News: Content – English and Indonesian - Sourced from weekly broadcast = 8 stori...
AsiaCalling.org – Current Content <ul><li>Special Reports: Content – English and Indonesian - Broadcast details unclear, l...
AsiaCalling.org – Current Content <ul><li>Other Content: 1. Network Station List – Static Image 2. Links: media NGO’s, ind...
Asia Calling – Language Plan Media BBC World Svc Radio Free Asia Radio Free Europe NHK Deutsche Welle <ul><li>URL Structur...
Asia Calling – Language – Search/CMS Asia Calling Languages  Latin Indic Arabic Google CMS Language Font Details Engine AS...
Asia Calling: Questions/Recommendations <ul><li>Page Templates:  - Can’t rely on one site template given the unique charac...
Asia Calling – Short-term Action <ul><li>Podcasts: - Review the iTunes dashboard – description, logo, producer, … - Create...
Asia Calling – Page Mock-ups <ul><li>Draft Mock-ups </li></ul><ul><ul><li>Home Page - Latin/Indi </li></ul></ul><ul><ul><l...
CMS: Content Management System <ul><li>CMS is the platform for online publishers to produce, manage, and publish content t...
CMS: Content Management System <ul><li>Three PHP based CMS’s dominate the market for online media publishing: </li></ul>So...
Big 3 CMS Overview <ul><li>Drupal </li></ul><ul><li>www.drupal.org </li></ul><ul><li>Modules = 10,041 </li></ul><ul><li>Th...
Drupal : Fully Flexible, Fully Developed and Designed The Back-end
Joomla and WordPress: Standard Menu Drive Dashboards
Joomla and WordPress: Standard Menu Drive Dashboards
CMS Features Comparison: Drupal Most Difficult (Requires Developer) Features developed + Modules Most Flexible (Can Requir...
Advertising Details - Overview  <ul><li>Begin to develop the materials to sell commercial advertisers now, even though tra...
Advertising Details – Ad Survey <ul><li>Developing a survey (Survey Monkey) of online readers is an easy to provide valuab...
Advertising Details – Ad Survey <ul><li>Survey Continued. </li></ul><ul><li>Questions continued: - Highest level of educat...
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Working Doc

  1. 1. Agenda <ul><li>Product Planning: KBR68H - Review - Short-term actions - Long-term requirements </li></ul><ul><li>Product Planning: Asia Calling - Review - Short-term actions - Long-term requirements </li></ul><ul><li>CMS Recommendation </li></ul><ul><ul><li>Pros and Cons </li></ul></ul><ul><ul><li>Access Controls </li></ul></ul><ul><ul><li>Tags </li></ul></ul><ul><ul><li>Database Move </li></ul></ul><ul><li>Advertising Strategy </li></ul><ul><ul><li>Ad Survey KBR68H </li></ul></ul>
  2. 2. KBR68H.com – Traffic Analysis <ul><li>Web Traffic (May 2011) </li></ul><ul><li>Visits: 48,261 +32% </li></ul><ul><li>Uniques: 37,846 +25% </li></ul><ul><li>Page Views: 97,812 +21% </li></ul><ul><li>Mobile Pgs % 11% </li></ul><ul><li>Top Sections: </li></ul><ul><li>Home 12% </li></ul><ul><li>Berita/Daerah 2% </li></ul><ul><li>Berita 1% </li></ul><ul><li>Berita/Nasional 1% </li></ul><ul><li>Traffic Sources (% PV): </li></ul><ul><li>Google 50% </li></ul><ul><li>Direct 30% </li></ul><ul><li>FaceBook 9% </li></ul><ul><li>Twitter 6% </li></ul><ul><li>“ Network” 1% </li></ul><ul><li>nias-bangkit.com </li></ul><ul><li>Pasfmpati.com </li></ul><ul><li>FaceBook </li></ul><ul><li>KBR68H (grp) 2,242 </li></ul><ul><li>KBR68H (pg) 315 </li></ul><ul><li>SAGA KBR68H (pg) 578 </li></ul><ul><li>SAGA Tempo TV (pg) 45 </li></ul><ul><li>TeenVoice (Pg) 14 </li></ul><ul><li>TeenVoice (grp) 75 </li></ul><ul><li>Twitter </li></ul><ul><li>KBR68H 12,268 </li></ul><ul><li>SAGA 273 </li></ul><ul><li>Obrek_KBR68H 183 </li></ul><ul><li>TeenVo1ce 89 </li></ul>
  3. 3. KBR68H.com – Current Content - News <ul><li>News: Content - Categories: National, International, Regional, Sports, Interviews - Stories summarized, re-written, or transcribed ? Story Count: ?? ? Not sequential posting? </li></ul><ul><li>News: Story Template - Current Template “needs” featured photo - Story Tools (email, print, pdf) included - Share Tools (Facebook, Twitter, Google Buzz) included - Comment system includes default Joomla system only 1000 letters/spaces - No audio - No tags </li></ul><ul><li>News: Feeds - Single RSS feed in top right </li></ul><ul><li>News: Open Issues - Story count/order - Comment system - Sourcing photos, video embeds - New Page design - Work flow (M-F, weekends) </li></ul>
  4. 4. KBR68H.com – Current Content - Features <ul><li>Saga: Content - 15 minute daily news special; broadcast 2x weekdays/1x weekends - Stories fully developed in-length, with photos - Includes audio player </li></ul><ul><li>Laporan Khusus: Content - 5 minute news special; irregular broadcast schedule - Audio briefly summarized, includes audio player </li></ul><ul><li>Asia Calling: Content - Short synopsis of original story (<100 words); links to the AsiaCaling.org/in </li></ul><ul><li>Features: Story Template - Current Template “needs” featured photo - Story Tools (email, print, pdf) not included - Share Tools (Facebook, Twitter, Google Buzz) included - Comment system includes default Joomla system only 1000 letters/spaces - Audio only on SAGA/Laporan Khusus - No tags </li></ul><ul><li>Features: Feeds - RSS feed in top right for all Features/SAGA; - SAGA no audio enclosure for Podcast </li></ul><ul><li>Features: Open Issues - Why separate category for Features? Difference between LK and News? - Long-term plan for Saga? - Work flow? </li></ul>
  5. 5. KBR68H.com – Current Content - Perbincangan All sections include short synopsis of the hour long program Monday Tuesday Wednesday Thursday Friday Saturday Sunday Reformasia Hukum & HAM 0900-1000 Pilar Demokrasi 2000-2100 Klinik 0900-1000 Daerah Bicara 0900-1000 Agama & Masyarakat 2000-2100 Bumi Kita 0900-1000 Guru Kita 2000-2100 Obrolan Ekonomi 0900-1000 ?? Kabar Konservasi ?? Diskusi Publik Asia Calling ?? Teen Voice 1800-1900
  6. 6. KBR68H.com – Current Content - Perbincangan <ul><li>Perbincangan: Story Template - Current Template “needs” featured photo - Story Tools (email, print, pdf) not included; except for Teen Voice - Share Tools (Facebook, Twitter, Google Buzz) included - Comment system includes default Joomla system only 1000 letters/spaces - No audio, except for Teen Voice - No tags </li></ul><ul><li>Perbincangan: Feeds - RSS feed for each program and one for the entire category </li></ul><ul><li>Perbincangan: Open Issues - Need a standard story template - Expand online content for the talk shows - Relative importance of the shows? Teen Voice? </li></ul>
  7. 7. KBR68H.com – Online Content - Perbincangan <ul><li>Special problem for online: How to turn 60 minutes of discussion into meaningful, searchable online programming? </li></ul><ul><li>Models: - NPR/KQED - Canadian Broadcasting Corp – Radio 2 - Australian Broadcasting Corp </li></ul><ul><li>Common Features 1. Show Summary/Broadcast Details/Logo – Logos for all the shows? 2. Past Show Widget – Can do 3. Coming Shows – How far in advance are the shows planned? Reliable? 4. Related News – Needs a tagging system 5. FaceBook/Twitter – Who to manage? Probably needs more than weekly RSS feed 6. Host Profiles/Blogs – Regular hosts? Would they create a blog? Weekly Post? 7. In-studio video – Video Camera? 8. Audio/Podcast – Cost of serving? 9. Guest Profiles – Do-able? 10. Program Discussion Board/Forum – Need to moderate? </li></ul>
  8. 8. KBR68H.com – Online Content – Online Only <ul><li>Special problem for online: How to build on the network’s programming to build online only content </li></ul><ul><li>Online Only Editorials: - Online editorials - Letters to the editors - Comments on individual articles </li></ul><ul><li>Online Only Discussion Boards: - Category specific discussion board </li></ul><ul><li>User supplied information or reporting: - Citizen tips and reporting (on maps) + Citizenmap.scmp.com (from Ushahidi’s CrowdMap) + ABC’s queenslandfloods.crowdmap.com </li></ul><ul><li>Photo Submissions </li></ul>
  9. 9. KBR68H.com – Other Content <ul><li>Structural Pages: Include things like About Us, Contact Us, Advertising… </li></ul><ul><li>There are three visible sets of structural pages on the Home Page: - About Us Pages – need new copy. - Buku – move to footer - Agenda – no content. Maybe remove until there is a work flow for this - Jaringan – re-design </li></ul>
  10. 10. KBR68H.com – Short-term Action <ul><li>Discussion Board for Articles - Disqus Joomla Plug-In - Include some basic mentions on air to promote discussing the story on the website </li></ul><ul><li>Social Media Marketing - Facebook Group to FaceBook Page (regular posts to Group promoting the page) - Access to RS to try some FB advertising for: + KBR68H FB Page + Saga KBR68H Page </li></ul><ul><li>Need to develop a top topics list that the radio editors will deliver unique content for? </li></ul><ul><li>Saga RSS with audio enclosures feed for a Saga Podcast and iTunes/Blackberry feed </li></ul><ul><li>New page with each page click, off </li></ul><ul><li>Need to investigate the problem pages in the Google Webmaster pages </li></ul>
  11. 11. KBR68H.com – Content Sharing Partnerships <ul><li>Your content is your unique asset. Be sure when you trade for it you get the best value. </li></ul><ul><li>For a content deal to have value it has to do one of five things: 1. Someone pays you in cash. 2. You get something in return that saves you the right amount of money 3. Creates traffic that you can use to make money, creates page view… 4. Raises page rank. Links to higher page rank sites increase you page rank. 5. Supports awareness and branding </li></ul><ul><li>Tempo Interaktiv example: The Give : [What you give them] Tempo TV wants access to audio clips to relevant news items that they are covering. - Is it all audio or only “news” audio, live recordings of speeches, but not news stories The Get : a) Tempo pays in cash for each audio file used and must give some attribution b) Tempo swaps you for photos for the site c) Tempo provides links from their stories to the related story on KBR68H site that carries ads and references to other stories. d) Tempo includes you in their ad sales with a fixed monthly guarantee of Rp xx. </li></ul>
  12. 12. KBR68H.com – Mock-ups <ul><li>Mock-ups are to make sure that everything that you have the major functions on a page that you want! They are not final page designs! </li></ul><ul><li>Page types: - Home Page - Section Pages - /berita/nasional - Story Pages - /berita/nasional/title - Programs Page - /program/ - Program Pages - /program/bumi-kita/ - Show or Episode Pages - /program/bumi-kita/episode-title - Structural Pages – About Us, Advertise, … - Topics Pages – Stories across the site e.g. /topic/environment </li></ul><ul><li>Some starter pages to discuss - Home Page - Programs Page - Story Page </li></ul>
  13. 13. AsiaCalling.org– Traffic Analysis <ul><li>Web Traffic (May 2011) </li></ul><ul><li>Visits: 8,453 +35% </li></ul><ul><li>Uniques: 7,451 +37% </li></ul><ul><li>Page Views: 14,177 +33% </li></ul><ul><li>Mobile Pgs % 4% </li></ul><ul><li>Top Pages: </li></ul><ul><li>Home 10% </li></ul><ul><li>south-asia-eunuchs </li></ul><ul><li>-turn-prejudice-into-cash 6% </li></ul><ul><li>EN Home 1% </li></ul><ul><li>IN Home 1% </li></ul><ul><li>Traffic Sources (% PV): </li></ul><ul><li>Google 60% </li></ul><ul><li>Direct 18% </li></ul><ul><li>KBR68H 3% </li></ul><ul><li>FaceBook 3% </li></ul><ul><li>FaceBook </li></ul><ul><li>Site Page (English) 616 </li></ul><ul><li>Twitter </li></ul><ul><li>Site 296 </li></ul>
  14. 14. AsiaCalling.org – Current Content <ul><li>News: Content – English and Indonesian - Sourced from weekly broadcast = 8 stories/~55 minutes - Currently in English and Indonesian; plans for 8 more languages - Other languages occasionally - Includes photos with story </li></ul><ul><li>News: Story Template - Story Tools (email, print, pdf) included - Share Tools (Facebook, Twitter, Google Buzz) included - Comment system includes default Joomla system only 1000 letters/spaces - Audio – play and download - No tags </li></ul><ul><li>News: Feeds - RSS feed available with audio inclusion for podcasting/iTunes </li></ul>
  15. 15. AsiaCalling.org – Current Content <ul><li>Special Reports: Content – English and Indonesian - Broadcast details unclear, last report 29 Jan 2011. 129 items total. - Single story 5 to 6 minutes - Currently in English and Indonesian; plans for 8 more languages - Includes photo with story </li></ul><ul><li>Special Reports: Story Template - Story Tools (email, print, pdf) included - Share Tools (Facebook, Twitter, Google Buzz) included - Comment system includes default Joomla system only 1000 letters/spaces - Audio – play and download - No tags </li></ul><ul><li>Special Reports: Feeds - No RSS feed for Special Reports </li></ul>
  16. 16. AsiaCalling.org – Current Content <ul><li>Other Content: 1. Network Station List – Static Image 2. Links: media NGO’s, independent media 3. Archives: Also search. Same? 4. Asia Calling Forum: Burma Forum in 2010. Full story elements. 5. Asia Music: Content Plan? Excellent online content, search friendly. 6. Learn English: - Includes audio with annotated story. Frequency? - Link to RadioEducation.org 7. Quizes: Joomla Plug-in. Seems to slow response time </li></ul><ul><li>About Us: 1. Correspondents List 2. Producers List 3. KBR68H About Us 4. Asia Calling About Us 5. PPMN About Us 6. List of Media Partners Print 7. List of Broadcast Partners </li></ul>
  17. 17. Asia Calling – Language Plan Media BBC World Svc Radio Free Asia Radio Free Europe NHK Deutsche Welle <ul><li>URL Structure </li></ul><ul><li>Subdirectory </li></ul><ul><li>Localized sites </li></ul><ul><li>Subdirectory </li></ul><ul><li>Localized sites </li></ul><ul><li>Subdirectory </li></ul><ul><li>Subdirectory </li></ul><ul><li>Font Notes </li></ul><ul><li>- Provides d/l for Bangla </li></ul><ul><li>Page templates vary by language </li></ul><ul><li>Page templates vary by language </li></ul><ul><li>Page templates vary by language </li></ul><ul><li>Vertical blog format </li></ul><ul><li>Page templates vary by language </li></ul><ul><li>Details </li></ul><ul><li>- bbc/co.uk/worldservice/languages </li></ul><ul><li>27 lang, 4 AsiaCalling </li></ul><ul><li>+ Urdu, Bangla, Nepali, BI </li></ul><ul><li>rfa.org </li></ul><ul><li>10 languages, 1 Asia Calling + Khmer </li></ul><ul><li>rferl.org/howtolisten </li></ul><ul><li>10 languages, 2 Asia Calling + Urdu, Dari </li></ul><ul><li>www3.nhk.or.jp </li></ul><ul><li>17 languages, 3 Asia Calling + BI, Urdu, Bangla </li></ul><ul><li>dw-world.de </li></ul><ul><li>30 languages, 4 Asia Calling + BI, Dari, Bangla, Urdu </li></ul>
  18. 18. Asia Calling – Language – Search/CMS Asia Calling Languages Latin Indic Arabic Google CMS Language Font Details Engine AS Search AS Content WP Joomla 1. English Common √ √ √ √ √ 2. Indonesia Common √ √ pending 2011 √ √ 3. Tetum Common ø ø ø ø ø 4. PH TBD Common ø ø ø ø ø 5. Thai Common √ √ √ √ √ 6. Burmese Requires D/L ø ø ø √ ø 7. Khmer Requires D/L √ ø ø √ √ 8. Nepali Common √ ø ø √ √ 9. Bangla Requires D/L √ ø ø √ √ 10. Urdu Common √ ø ø √ √ 11. Dari Common √ ø ø √ √
  19. 19. Asia Calling: Questions/Recommendations <ul><li>Page Templates: - Can’t rely on one site template given the unique characteristics of the scripts - Options1: Site within Site: + Launch on a single site, with a RL and LR template. + Create unique page templates for Indic scripts - Option 2: Launch multiple sites with common design + Create localized sites and templates, single management from KBR68H + Allows some unique local customization </li></ul><ul><li>Content: - What gets translated? + All past content? + Only stories moving forward + About Us and structural pages - Process for translation of past content </li></ul><ul><li>Work Flow : How much control over the localized sites is required? </li></ul>
  20. 20. Asia Calling – Short-term Action <ul><li>Podcasts: - Review the iTunes dashboard – description, logo, producer, … - Create submit Asia Calling EN podcast to Blackberry podcast app - Create a podcast feed in Bahasa Indonesia, submit to iTunes, Blackberry </li></ul><ul><li>Discussion Section: - Upgrade to Disqus; promote the new feature on the air. “Tell us what you think of this story by logging on to ….” </li></ul>
  21. 21. Asia Calling – Page Mock-ups <ul><li>Draft Mock-ups </li></ul><ul><ul><li>Home Page - Latin/Indi </li></ul></ul><ul><ul><li>Home Page – Arabic </li></ul></ul><ul><ul><li>Story Page – Latin /Indic </li></ul></ul><ul><ul><li>Story Page – Arabic </li></ul></ul><ul><li>Mock-ups are for discussion to guarantee no features are missed. </li></ul>
  22. 22. CMS: Content Management System <ul><li>CMS is the platform for online publishers to produce, manage, and publish content to the internet. </li></ul><ul><li>Most CMS’s include the following key functions: - Site Administration : configures the functions of the site - Content Management : creates and manages a content element (story) - Site Configuration : site design and organization - User Management : site access controls - Reporting/Statistics : metrics for the site </li></ul><ul><li>There dozens of open source (free) CMS’s available in all of the major programming languages. Example here . </li></ul><ul><li>Each CMS starts with a basic platform that can be expanded and customized through add-on applications called - modules (Drupal) - extensions (Joomla) - plug-ins (WordPress) </li></ul>
  23. 23. CMS: Content Management System <ul><li>Three PHP based CMS’s dominate the market for online media publishing: </li></ul>Source: 2010 Open Source Market Share Report, Water & Stone Agency
  24. 24. Big 3 CMS Overview <ul><li>Drupal </li></ul><ul><li>www.drupal.org </li></ul><ul><li>Modules = 10,041 </li></ul><ul><li>Themes = 1,137 </li></ul><ul><li>CNNgo </li></ul><ul><li>Economist.com </li></ul><ul><li>New York Obsever </li></ul><ul><li>NPR Affiliate Network </li></ul><ul><li>www.coolworld.org (TW) </li></ul><ul><li>Joomla </li></ul><ul><li>www.joomla.org </li></ul><ul><li>Extensions = 7,653 </li></ul><ul><li>Templates = >5,000 (mostly commercial) </li></ul><ul><li>NagarikNews.com </li></ul><ul><li>Phnom Penh Post </li></ul><ul><li>Guggenheim Museum </li></ul><ul><li>KBR68H.com </li></ul><ul><li>WordPress </li></ul><ul><li>wordpress.org </li></ul><ul><li>Plug-ins = 14,728 </li></ul><ul><li>Themes = 1,385 </li></ul><ul><li>TechCrunch </li></ul><ul><li>Arabian Radio Network </li></ul><ul><li>Democratic Voice of Burma (DVB.no) </li></ul><ul><li>The Philippine Daily Inquirer </li></ul><ul><li>The Online Citizen (Singapore) </li></ul><ul><li>KomunitiKini.com </li></ul>Universe Samples Rep Examples
  25. 25. Drupal : Fully Flexible, Fully Developed and Designed The Back-end
  26. 26. Joomla and WordPress: Standard Menu Drive Dashboards
  27. 27. Joomla and WordPress: Standard Menu Drive Dashboards
  28. 28. CMS Features Comparison: Drupal Most Difficult (Requires Developer) Features developed + Modules Most Flexible (Can Require Designer) Requires a Developer Most Secure Fastest Most Flexible, Customizable Fully Customizable Tags, Multi-tiered Joomla Straight Forward (Requires configuration) Moderate Universe Most Design Oriented Many Themes Relatively Simple Some Spam Issues Slowest Somewhat Customizable Requires Extension Requires Extension WordPress Simple, a couple of hours Largest Universe, Quality Variable Most Themes, Many Blog Oriented Simplest Some Spam Issues Slow, Depends on Plug-Ins Least Customizable Multi-level, plug-ins available Tags, 2-tiered Install Adds Design Mgmt Secure Load Times Scale/ Flex Con- trols Info
  29. 29. Advertising Details - Overview <ul><li>Begin to develop the materials to sell commercial advertisers now, even though traffic is small. </li></ul><ul><li>Who is the audience? Need to do an audience survey </li></ul><ul><li>Why are we unique and what are we selling: - Who are we? - Why are we unique? - What are we selling? (Producsts, pricing, …) - Special packages? With Radio? Advertorial? Channels, … </li></ul><ul><li>Develop sales and product collateral material: - Sales presentation - Corporate Website and Online Materials - Sales representatives/channels </li></ul>
  30. 30. Advertising Details – Ad Survey <ul><li>Developing a survey (Survey Monkey) of online readers is an easy to provide valuable information to potential advertisers. </li></ul><ul><li>Questions for an online survey: - Gender (male/female) - Age + Under 15 + 16 to 25 years old + 26 to 35 years old + 36 to 45 years old + 46 to 55 years old + Over 55 - Occupation + Student + Professional (doctor, lawyer, accountant, …) + Senior Management + Elected Officials + Workers (factory or farm workers) + Middle Management + Self-employed + Other (Please specify….) </li></ul>
  31. 31. Advertising Details – Ad Survey <ul><li>Survey Continued. </li></ul><ul><li>Questions continued: - Highest level of education attained: + High School or less + Attended college but didn’t graduate + Graduated college + Attended professional school (business school, law school, medical school, …) + Graduated from professional school - How did you find our website KBR68H? + Google or other search engine + Found through a friend on Facebook + Found through a friend on Twitter + Heard a mention on the radio + Heard about it from a friend + Other (please specify) - What is your location? + Add a list of provinces or cities - What topics are you most interested in reading/hearing? Please check all that apply. + Create a list of topics that include your “top topics list” </li></ul>

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