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Tipping Point
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Tipping Point


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  • 1. Written By: Malcolm Gladwell
  • 2.
    • The moment of critical mass
    • The dramatic moment in an epidemic when everything changes at once
    • Things tip because of the dramatic efforts of a select few
    • In order to create one contagious movement you might have to create several small ones
  • 3.
    • Law of the Few
      • In a given process or system some people matter more than others.
    • Stickiness Factor
      • There are specific ways of making a contagious message memorable; there are relatively simple changes in the presentation and structuring of the information that can make a big difference in how much of an impact it makes.
    • Power of Context
      • Human Beings are a lot more sensitive to their environment than they may seem.
  • 4.
    • Connectors
      • People with a special gift for bringing the world together.
        • Know lots of people
        • Instinctive and natural gift for making social connections
        • “ Weak ties” are always more important than strong ties
        • The closer an idea or product comes to a connector, the more power and opportunity it has as well
        • Word of mouth epidemics are the work of connectors
  • 5.
    • Mavens
      • One who accumulates knowledge
        • Are not passive collectors of information
        • Data banks
        • They want to share their information with as many people as possible
        • Not persuaders
        • Information specialists
        • They tell you about all their great deals
        • Have an emotional need to solve problems
        • Be a teacher or a student
  • 6.
    • Salesmen
      • One with the skills to persuade us when we are unconvinced of what we are hearing.
        • Little things make as much of a difference as big things.
        • Non-verbal cues are as important or more important than verbal cues.
        • Persuasion often works in ways that we do not appreciate.
        • You draw others into your rhythms by your interactions
  • 7.
    • Stickiness-the specific quality that a message needs to be successful.
    • There is simple way to package information, under the right circumstances can make it irresistible sticky and compluse a person into action .
    • In order to capable of sparking epidemics ideas have to be memorable and move you into action.
  • 8.
    • The content of the message matters;
    • We needed significant change in presentation to make most message stick.
    • The elements that make an idea sticky turn out to be small and trivial.
    • Pay careful attention to the structure and format of your material.
  • 9.
    • The Power of Context-
      • Epidemics are sensitive to the conditions and circumstances of the times and places in which they occur-the context.
  • 10.
    • The Good Samaratin
      • The convictions of your heart and the actual contents of your thoughts are less important, in the end, in guiding your actions than the immediate context of your behavior.
  • 11.
    • Tipping points may be as simple and trivial as everyday signs of disorder.
    • All human behavior is, in the end, is sensitive to environmental cues.
    • Channel Capacity
      • Amount of space in our brain for certain kinds of information.
  • 12.
    • Starting epidemics requires concentrating resources in a few key areas.
    • Concentrate resources on connectors, mavens, and salesmen (Law of the Few).
    • We are influenced by our surroundings, our immediate context, and the personalities of those around us.
    • With the slightest push in just the right place, the world can be tipped.
  • 13.
    • There are exceptional people who are capable of starting an epidemic
    • People with a special message bring the world together
    • Stay connected-know lots of people
    • Master the weak tie-a friendly or social contact
    • Manage to occupy many different worlds and subcultures.
    • Acquaintances are social power
    • Social glue helps spread the message
  • 14. Presented By: Sushil Kumar Singh Sapana Nate Reeta Pal Pramod Zate Archana Kshirsagar