WORKSHOP The Blended Art of Leadership, Narratives, and Aligning Purpose Richard Cullom Product Camp September 10, 2011
Agenda <ul><li>The Value of Narratives in Culture </li></ul><ul><li>Leadership, Narratives, Alignment of Purpose </li></ul...
We are Narrative People (Complex and Messy) <ul><li>We  thrive  in gooey mess of  complex, personal relationships  that ch...
Choice <ul><li>People choose their level of participation </li></ul><ul><li>Why  is the most important question of this ce...
Leadership, Narratives, Alignment of Purpose Build your narratives to provide leadership on WHY
Structure: For the Team <ul><li>In this current state, a cry is heard among the people </li></ul><ul><li>Something is wron...
Exercise: Breaking it Down <ul><li>The Current State has a Problem that affects the Community </li></ul><ul><li>The soluti...
Exercise: Community <ul><li>The People (characters) who are suffering in the current state </li></ul>
Exercise: Current State <ul><li>The environment (setting) where the people in the community live </li></ul>
Exercise: Solution <ul><li>Describe the journey (plot) </li></ul><ul><li>Add the “why” for your team (theme) </li></ul>
Exercise: Villains <ul><li>Describe the enemy  </li></ul><ul><li>Competitors </li></ul><ul><li>Time </li></ul><ul><li>Bugs...
Exercise: Happy Ending <ul><li>People want to be part of something bigger </li></ul><ul><li>People want to matter </li></u...
Exercise: Putting it together <ul><li>Community in a current state </li></ul><ul><li>Needs a solution </li></ul><ul><li>We...
Rings of Belief Organization Organization Team Team You Convince yourself FIRST
Exercise:  Find Inner Truth <ul><ul><li>Start with a theme </li></ul></ul><ul><ul><li>Give it time </li></ul></ul><ul><ul>...
Understanding People <ul><li>The elevator pitch – what do they want to know? </li></ul><ul><ul><ul><li>The boss (1-3) </li...
Exercise:  Elevator Poetry <ul><li>My  Team </li></ul><ul><li>Is developing a  Solution  (the x project)  </li></ul><ul><l...
Embrace the Elevator Go Tell Your Story! Thank You
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PCampATL: Ladership narratives alignment of purpose

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Product Camp Atlanta 2011. Focus on creating Corporate Epics

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PCampATL: Ladership narratives alignment of purpose

  1. 1. WORKSHOP The Blended Art of Leadership, Narratives, and Aligning Purpose Richard Cullom Product Camp September 10, 2011
  2. 2. Agenda <ul><li>The Value of Narratives in Culture </li></ul><ul><li>Leadership, Narratives, Alignment of Purpose </li></ul><ul><li>The Structure of Business Narratives </li></ul><ul><li>Finding and telling the Inner Truth </li></ul><ul><li>Stakeholder Specific Narratives </li></ul><ul><ul><li>You </li></ul></ul><ul><ul><li>Your Team </li></ul></ul><ul><ul><li>Your Organization </li></ul></ul><ul><ul><li>Your Customers </li></ul></ul>
  3. 3. We are Narrative People (Complex and Messy) <ul><li>We thrive in gooey mess of complex, personal relationships that change over time </li></ul><ul><li>We like rules, when they apply to other people </li></ul><ul><li>We fear change yet we hate tedium </li></ul><ul><li>We are masters of situational ethics </li></ul>
  4. 4. Choice <ul><li>People choose their level of participation </li></ul><ul><li>Why is the most important question of this century </li></ul><ul><li>“ Because I said so” no longer works </li></ul>
  5. 5. Leadership, Narratives, Alignment of Purpose Build your narratives to provide leadership on WHY
  6. 6. Structure: For the Team <ul><li>In this current state, a cry is heard among the people </li></ul><ul><li>Something is wrong </li></ul><ul><li>A group of committed individuals recognizes the problem </li></ul><ul><li>They realize they are the only ones who can help </li></ul><ul><li>They form a team and begin work </li></ul><ul><li>They work long and hard, with great purpose and urgency </li></ul><ul><li>They bring the solution to the distressed </li></ul><ul><li>The distressed are able to free themselves of the shackles </li></ul><ul><li>And there was much rejoicing! </li></ul><ul><li>A bond was formed, between the team and the people, which could not be broken. </li></ul>
  7. 7. Exercise: Breaking it Down <ul><li>The Current State has a Problem that affects the Community </li></ul><ul><li>The solution we are providing solves the problem </li></ul><ul><li>We are the only people who can solve this problem </li></ul><ul><li>We must solve it now because people are not fulfilled in some way </li></ul><ul><li>When we provide the solution, the State of the Community changes </li></ul><ul><li>And there is a Happy Ending </li></ul>
  8. 8. Exercise: Community <ul><li>The People (characters) who are suffering in the current state </li></ul>
  9. 9. Exercise: Current State <ul><li>The environment (setting) where the people in the community live </li></ul>
  10. 10. Exercise: Solution <ul><li>Describe the journey (plot) </li></ul><ul><li>Add the “why” for your team (theme) </li></ul>
  11. 11. Exercise: Villains <ul><li>Describe the enemy </li></ul><ul><li>Competitors </li></ul><ul><li>Time </li></ul><ul><li>Bugs </li></ul><ul><li>Disease </li></ul><ul><li>… </li></ul>
  12. 12. Exercise: Happy Ending <ul><li>People want to be part of something bigger </li></ul><ul><li>People want to matter </li></ul><ul><li>People want to make a difference </li></ul><ul><ul><li>Tell them how </li></ul></ul>
  13. 13. Exercise: Putting it together <ul><li>Community in a current state </li></ul><ul><li>Needs a solution </li></ul><ul><li>We are the only ones who can do it right </li></ul><ul><li>When we provide it </li></ul><ul><li>The community has a happy ending </li></ul>
  14. 14. Rings of Belief Organization Organization Team Team You Convince yourself FIRST
  15. 15. Exercise: Find Inner Truth <ul><ul><li>Start with a theme </li></ul></ul><ul><ul><li>Give it time </li></ul></ul><ul><ul><li>Keep learning </li></ul></ul>
  16. 16. Understanding People <ul><li>The elevator pitch – what do they want to know? </li></ul><ul><ul><ul><li>The boss (1-3) </li></ul></ul></ul><ul><ul><ul><li>The lead architect (3-6) </li></ul></ul></ul><ul><ul><ul><li>The person selling the system (6-9) </li></ul></ul></ul><ul><ul><ul><li>One of your best customers (9-15) </li></ul></ul></ul><ul><li>Story + Inner Truth + Personal Need + Corporate Impact – Time = Elevator Pitch </li></ul>
  17. 17. Exercise: Elevator Poetry <ul><li>My Team </li></ul><ul><li>Is developing a Solution (the x project) </li></ul><ul><li>To help a community </li></ul><ul><li>Do something better , </li></ul><ul><li>That gives them a happy ending </li></ul><ul><li>So they buy more from us, </li></ul><ul><li> trust us more, </li></ul><ul><li> hate us less </li></ul><ul><ul><li>Theme: Doing this makes us money </li></ul></ul>
  18. 18. Embrace the Elevator Go Tell Your Story! Thank You

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