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Bringing Google to heel: how to get better search results

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Bringing Google to heel: how to get better search results …

Bringing Google to heel: how to get better search results

Karen Blakeman

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  • 19/09/12 (c) Karen Blakeman 2012
  • 19/09/12 (c) Karen Blakeman 2012
  • Not necessarily a bad thing – different point of view Use a second browser with search history enabled and logged in to accounts What I see on my screen is not what you'll see on yours Be aware of potential privacy issues regarding friends and contacts in social networks when providing results to your users or compiling reports 19/09/12 (c) Karen Blakeman 2012
  • 19/09/12 (c) Karen Blakeman 2012
  • 19/09/12 (c) Karen Blakeman 2012
  • Transcript

    • 1. Bringing Google to heel: how to get better search results 19th September 2012 Karen Blakeman karen.blakeman@rba.co.uk, http://www.rba.co.uk/ Twitter: @karenblakeman Oi! Google, NO!!19/09/12 This presentation is licensed under a Creative Commons Attribution 3.0 License www.rba.co.uk 1
    • 2. What you see in the Google results on your own computer will probably not be anything like the results I show you here.19/09/12 www.rba.co.uk 2
    • 3. Google – the beginning 11 November 1998 From the Internet Archive www.archive.org19/09/12 www.rba.co.uk 3
    • 4. 19/09/12 www.rba.co.uk 4
    • 5. Why do we use Google? Problems? Often gives good enough Google thinks it knows bestresults with minimal effort from when it comes to the search the searcher strategy Great coverage Too much information Personalisation Personalisation19/09/12 www.rba.co.uk 5
    • 6. How Google makes improvements to its search algorithm - YouTube http://youtu.be/J5RZOU6vK4Q19/09/12 www.rba.co.uk 6
    • 7. Points to remember when searching Main or primary index of higher "quality" documents and a supplemental/secondary index. Only the main index is searched when running simple searches on two or three keywords. The supplemental/secondary index (now referred to as ‘tiers’) comes into play with more complex searches and if a relatively small number of results are found.19/09/12 www.rba.co.uk 7
    • 8. Points to remember when searching Google no longer looks for all of your words in a page No more "+" sign in Google web search to force an exact match search Google changes its search algorithms up to 500 – 600 times a year19/09/12 www.rba.co.uk 8
    • 9. Googles new Privacy Policy "Our new Privacy Policy makes clear that, if you’re signed in, we may combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience." "were more excited than ever to build a seamless social experience, all across Google" Toward a simpler, more beautiful Google http://googleblog.blogspot.co.uk/2012/04/toward-simpler-more-beautiful- google.html19/09/12 www.rba.co.uk 9
    • 10. Googles new(ish) social network Google Plus (Google+)http://plus.google.com/Search Plus Your World (SPYW) referred to by some asSearch+ or SPYworld (!) now available in Google.com and is thedefault. Gives priority to content from people in your networks ifyou are signed in to your account.19/09/12 www.rba.co.uk 10
    • 11. Google.com and signed in to Google19/09/12 www.rba.co.uk 11
    • 12. Word cloud of top 20 results for a Google search on Prague (web history and social networks switched off, cookies cleared) Word cloud of top 20 results for a Google search on Prague (signed in to Google+ account, social networks and web history enabled)19/09/12 www.rba.co.uk 12
    • 13. Want to switch personalisation off?Log out of your Google account when searchingActively manage search cookies, automatically delete cookies How to delete cookies http://aboutcookies.org/Default.aspx?page=2Use Chrome Incognito (Chrome owned by Google!)In Google use Verbatim in the left hand menu on results page19/09/12 www.rba.co.uk 13
    • 14. Google Knowledge Graph19/09/12 www.rba.co.uk 14
    • 15. Google results page side bar19/09/12 www.rba.co.uk 15
    • 16. Google results page side bar19/09/12 www.rba.co.uk 16
    • 17. Google side barsImages Videos News Books Blogs 19/09/12 www.rba.co.uk 17
    • 18. When it all goes wrong19/09/12 www.rba.co.uk 18
    • 19. VerbatimForces Google to run an exactmatch search. Run your searchfirst and then select Verbatimfrom the left hand menu on yourresults pageCannot be combined directly withtime options in the side bar. Usehttp://gmacker.com/web/content/gDateRange/gdr.htm for datesearch using daterange: thenapply Verbatim to the results 19/09/12 www.rba.co.uk 19
    • 20. Verbatim pulls in supplemental index?19/09/12 www.rba.co.uk 20
    • 21. Forcing exact match for a single wordintext:19/09/12 www.rba.co.uk 21
    • 22. Google automatically runs synonym searches19/09/12 www.rba.co.uk 22
    • 23. Change one of your search terms19/09/12 www.rba.co.uk 23
    • 24. Advanced searchAdvanced Search screen (now hidden under cog wheel in upperright hand area of the results page)19/09/12 www.rba.co.uk 24
    • 25. Search tips "" around phrases "Metadata mega mess in Google Scholar" - to exclude a term Caversham –otago * to stand in for one or more words (may have to use quote marks) solar * panels "solar * panels" Picks up solar PV panels, solar photovoltaic panels, solar water heating panels19/09/12 www.rba.co.uk 25
    • 26. Numeric range search Anything to do with numbers [search terms] [1st number]..[2nd number] [unit of measurement (optional)] wind turbine generation Devon UK 2013..202019/09/12 www.rba.co.uk 26
    • 27. Looking for specific type of information for example statistics, researchreport, expert presentation?Use the filetype: commandFor statistics beer consumption UK filetype:xls beer consumption UK filetype:xlsxFor government, research, industry reports beer consumption UK filetype:pdfFor conference presentations or trying to locate an expert biofuels UK filetype:ppt biofuels UK filetype:pptx19/09/12 www.rba.co.uk 27
    • 28. site: to search within a single web site or type of web siteasthma prevalence Devon site:nhs.ukasthma prevalence Devon site:gov.ukasthma prevalence Devon site:ac.ukSir Francis Drake -site:bbc.co.ukbiofuels UK filetype:ppt site:ac.uk19/09/12 www.rba.co.uk 28
    • 29. Reading levelSeems to base analysis on number of technical terms in the page19/09/12 www.rba.co.uk 29
    • 30. Translated foreign pages for a different perspectiveYour search is translated,run against pages in thechosen language and theresults are translatedback into your ownlanguage.Can view original textGoogle offers somedefault languages but youcan choose your own 19/09/12 www.rba.co.uk 30
    • 31. Who is the artist? Photo taken in the courtyard of Museum Kampa, Prague, Czech Republic Google web search, image search and Flickr search only told us that it was called the Red Rider or the Red Horseman19/09/12 www.rba.co.uk 31
    • 32. Who is the artist? 1. Ran a standard web search on red horseman statue czech 2. On the results page selected “Translated foreign pages” from the side bar19/09/12 www.rba.co.uk 32
    • 33. 1. Remember that Google is continually changing 2. Personalisation is a key element of Google’s algorithms 3. Explore and make use of the options in the menus on your results pages 4. Get to know the advanced search commands 5. If you want to keep Google in check keep up with changes and new developments at Google....19/09/12 www.rba.co.uk 33
    • 34. Keeping up to dateInside Search http://insidesearch.blogspot.com/Official Google Blog http://googleblog.blogspot.com/SearchReSearch : http://searchresearch1.blogspot.co.uk/Search Engine Land http://searchengineland.com/Search Engine Watch http://searchenginewatch.com/Karen Blakeman’s Blog http://www.rba.co.uk/wordpress/Phil Bradleys weblog http://philbradley.typepad.com/19/09/12 www.rba.co.uk 34
    • 35. Additional material and factsheetsSearch Strategies http://www.rba.co.uk/search/ – Top Search Tips. List of search tips contributed by participants of Karen Blakemans advanced search workshops. – Selected Google Commands – Google Search Tips. List of tips for taming Google that have been recommended by people who have attended Karen Blakemans Google workshops. – Search Tools Summary and Comparison. Table summarising and comparing a selection of the advanced search commands that are available in Google, Bing and DuckDuckGo.19/09/12 www.rba.co.uk 35
    • 36. Questions?19/09/12 www.rba.co.uk 36

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