Randy Scovil Cuesta College Yes We Do Apps, Inc. SLO Tech Brew – Aug. 2011Tech Brew - 8/11 All About Apps 1
The Hit List Why me? Latest news in mobile The dominance of apps Where’s the action? What are the development options? What mobile excels at, and the fabulous marketing opportunities it presents Case studiesTech Brew - 8/11 All About Apps 2
So who is this guy anyway? Developer for 30+ years Emphasis in Education and Broadcasting M.S. Computer Science, Cal Poly 14 yrs teaching CompSci - Cuesta/Cal Poly ○ Core + Mobile courses in iOS and Android Fall 2011: CIS 193G – Mobile Dev. Prog. - iOS 25 yrs Broadcast Media Experience ○ Primarily programming/marketing management for large-market radioTech Brew - 8/11 All About Apps 3
iOS/Android? – Phones onlyTech Brew - 8/11 All About Apps 4
Platforms (including tablets)Tech Brew - 8/11 All About Apps 5
It’s not which, but both…Tech Brew - 8/11 All About Apps 6
Apps Dominate the Device Mobile usage is very focused – users choose apps over browsers because they’re optimized to a particular task: Overall time spent in apps exceeds time in a mobile browser – 81 min/day vs. 74 for web1 80% of Facebook mobile access is via apps2 Your mobile is more than just a browser, so your mobile presence needs to be more than just a web site 1 – Flurry, “Mobile Apps Put The Web In Their Rear-view Mirror”, 6/20/11Tech Brew - 8/11 7 2 – Benedict Evans, “Facebook’s Mobile Users”, 7/28/11
When and What Most likely times… To use apps: 4-6 PM and 9-11 PM To be engaged with ads: 8-11 AM Most popular days: Weekends (38% of total mobile app time)3 Top App categories for Smartphones: Games (65%), News/weather (56%), Maps/Navigation/Search (55%), Social Networking (54%), and Music (46%)4 3 - Mobclix, “The What, When, & Where of Apps”, June 2011Tech Brew - 8/11 4 - NielsenWire, “You Have an App for That…Now What?”, June 2011 8
Development OptionsNative App (optimized, resident) Web App (versatile, external)Fastest performance Can serve multiple platformsCan utilize all device peripherals Development is simplerSmaller (faster) downloadLook and Feel platform specific(iOS) Necessary for App Store Note that performance and/or location- awareness are critical in the top app categories (Games, News/weather, Maps/search/navigation, Social, Music)Tech Brew - 8/11 All About Apps 9
Performance Apps must load fast, and respond fast Minimize dependence on network “Abandonment” – 74% of mobile users will abandon a page if load time is > 5s5 Also expect connections with desktop speed HTML 5 – “Not ready for prime time”, especially for media, and even then still can’t trump native for optimal performanceTech Brew - 8/11 5 – Compuware, “What Users Want from Mobile:, July 2011 10
Case Studies KTSO – Radio Station app Faster load Higher quality audio stream Smaller download (c. 50% of other apps) CBC and WPCCU – Credit Union apps Faster load Faster performance, especially in loading dynamic data and localization Look/feel that users expect on platformTech Brew - 8/11 All About Apps 11
Thanks!• Randy Scovil• CIS (Computer Science)• Cuesta College• email@example.com• Chief Instigator• Yes We Do Apps, Inc.• firstname.lastname@example.orgTech Brew - 8/11 All About Apps 12
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