Personal Branding Draft

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Draft of my Personal Branding and Virtual Networking presentation

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Personal Branding Draft

  1. 1. Personal Branding and Building a Virtual Network Russell Scibetti Sr. Manager of Database Marketing & CRM New York Jets Founding Editor of TheBusinessOfSports.com
  2. 2. The End of Privacy
  3. 3. There's No Excuse <ul><li>Your Name Is Your Brand – Own It! </li></ul><ul><li>Promote Yourself </li></ul><ul><li>Connect With Others </li></ul><ul><li>Become and Be the Expert </li></ul><ul><li>Help Others and Get Help in Return </li></ul>
  4. 4. Double-Edged Sword <ul><li>If it's out there, they will find it! </li></ul><ul><ul><li>Embarrassing pictures </li></ul></ul><ul><ul><li>Inappropriate comments </li></ul></ul><ul><ul><li>Immature behavior </li></ul></ul><ul><li>Don't give them a reason to say no. </li></ul><ul><li>Your reputation is permanent. </li></ul>
  5. 5. Start with Self-Evaluation <ul><li>What are your... </li></ul><ul><ul><li>Goals: Long and Short Term </li></ul></ul><ul><ul><li>Skills: Start with your strengths </li></ul></ul><ul><ul><li>Interests: Connect to your passion </li></ul></ul><ul><ul><li>Weaknesses: What can you improve </li></ul></ul><ul><li>What is your... </li></ul><ul><ul><li>Image: Your personal style </li></ul></ul><ul><ul><li>Personality: Introverted vs. Extroverted </li></ul></ul>
  6. 6. Benefits of Social Media <ul><li>No geographical restrictions </li></ul><ul><li>No pressure </li></ul><ul><li>No time limits </li></ul><ul><li>Great introduction to a physical connection </li></ul><ul><li>Niche areas of expertise </li></ul>
  7. 7. Social Media Channels <ul><li>Primary </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><li>Secondary </li></ul><ul><ul><li>Google Buzz </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Digg/Delicious </li></ul></ul><ul><ul><li>Ustream </li></ul></ul><ul><ul><li>FourSquare </li></ul></ul>
  8. 8. Facebook <ul><li>Option 1: </li></ul><ul><ul><li>Fun with friends only </li></ul></ul><ul><li>Option 2: </li></ul><ul><ul><li>Professional image and brand </li></ul></ul><ul><li>Need to make a choice </li></ul><ul><li>Privacy rules and your image </li></ul><ul><li>Fan Pages and Groups </li></ul>
  9. 9. Twitter <ul><li>Micro-blogging (under 140 characters) </li></ul><ul><li>Follow others without need permission </li></ul><ul><li>Interact through replies, re-tweets and direct messages </li></ul><ul><li>Hashtags help identify popular topics </li></ul><ul><li>Best way to learn is to jump into the conversation </li></ul>
  10. 10. Four C 's of Twitter <ul><li>C ontent </li></ul><ul><ul><li>Creativity, relevant, provides value </li></ul></ul><ul><li>C haracter </li></ul><ul><ul><li>Let your personality come through </li></ul></ul><ul><li>C onversation </li></ul><ul><ul><li>Interaction is key! </li></ul></ul><ul><li>C ommunity </li></ul><ul><ul><li>Building your network of peers </li></ul></ul>
  11. 11. Twitter Examples <ul><li>My Account </li></ul><ul><ul><li>http://twitter.com/rscibetti </li></ul></ul><ul><li>Gary Vaynerchuk </li></ul><ul><ul><li>http://twitter.com/garyvee </li></ul></ul><ul><li>Amy Martin </li></ul><ul><ul><li>http://twitter.com/digitalroyalty </li></ul></ul>
  12. 12. LinkedIn <ul><li>Professional Social Networking </li></ul><ul><li>Your Profile: An Interactive Resume </li></ul><ul><ul><li>Summary </li></ul></ul><ul><ul><li>Professional Experience </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Skills and Specialties </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><ul><li>Connections </li></ul></ul>
  13. 13. LinkedIn <ul><li>Ways to Network </li></ul><ul><ul><li>Connections (First / Second / Third Degree) </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><li>Job Postings </li></ul><ul><li>Communication and Relationship Building </li></ul>
  14. 14. LinkedIn Examples <ul><li>My Profile: </li></ul><ul><ul><li>http://www.linkedin.com/in/rscibetti </li></ul></ul><ul><li>Lewis Howes </li></ul><ul><ul><li>http://www.linkedin.com/in/lewishowes </li></ul></ul><ul><li>Dan Beeman: </li></ul><ul><ul><li>http://www.linkedin.com/in/danbeeman </li></ul></ul>
  15. 15. Blogging <ul><li>An opportunity to position yourself as the expert </li></ul><ul><li>Become an active member of the community </li></ul><ul><li>A significant commitment </li></ul><ul><li>Takes time to find your voice </li></ul><ul><li>Most detailed, in-depth outlet </li></ul><ul><ul><li>Challenging to build and keep an audience </li></ul></ul>
  16. 16. Blog Examples <ul><li>My Blog: </li></ul><ul><ul><li>http://www.thebusinessofsports.com </li></ul></ul><ul><li>Jason Peck: </li></ul><ul><ul><li>http://www.jasonfpeck.com </li></ul></ul><ul><li>Brian Gainor: </li></ul><ul><ul><li>http://www.partnershipactivation.com </li></ul></ul><ul><li>Darren Heitner </li></ul><ul><ul><li>http://www.sportsagentblog.com </li></ul></ul>
  17. 17. My Contact Information <ul><li>Email: </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Twitter: @rscibetti </li></ul><ul><li>Web: www.thebusinessofsports.com </li></ul>

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