Rosswood Communications Capabilities


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Overview of services provided by Rosswood Communications, a strategic consultancy in Silicon Valley.

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  • Based on what was heard on the press tour and our analysis of press coverage.
  • Rosswood Communications Capabilities

    1. 1. Rosswood Communications, Inc. Capabilities and Programs Updated August 14, 2009
    2. 2. Rosswood Communications Profile <ul><li>Strategic communications consultancy in Silicon Valley since 2001 </li></ul><ul><li>Track record of successfully building brands for public and private technology companies </li></ul><ul><li>Services include social media, public relations, executive communications, internal communications, integrated communications planning </li></ul><ul><li>Experience with clean/green technology products and services </li></ul><ul><li>Individual coaching for aspiring professionals </li></ul>
    3. 3. Ron Schmidt’s Background <ul><li>Award-winning business communications consultant, author, speaker and coach </li></ul><ul><li>Held senior positions at two Silicon Valley PR agencies: Cunningham Communication and Neale-May & Partners </li></ul><ul><li>Former PR Manager at Ramp Networks </li></ul><ul><li>Experience marketing a broad range of technologies </li></ul><ul><li>Winner of Society for Technical Communication Award of Merit </li></ul><ul><li>Past President of IABC Silicon Valley Chapter </li></ul><ul><li>LEED Accredited Professional </li></ul>
    4. 4. Past and Present Clients
    5. 5. Consulting Services <ul><li>Organizing and managing successful social media campaigns </li></ul><ul><li>Monitoring and responding to what’s being said online about your brand, people and products </li></ul><ul><li>Building effective social media policies to meet corporate objectives </li></ul><ul><li>Leveraging multimedia content and SMRs on corporate news sites with social media </li></ul><ul><li>Establishing mind share for your brand and online impact </li></ul><ul><li>Public relations strategy and execution </li></ul><ul><li>Integrated communications strategy and planning </li></ul>
    6. 6. Coaching Focus Areas <ul><li>Getting started with free social media tools </li></ul><ul><li>Overcoming fears of revealing yourself online </li></ul><ul><li>Establishing your online identity </li></ul><ul><li>Cultivating and protecting your online reputation </li></ul><ul><li>Selecting the right social media tools to market yourself and your reputation </li></ul><ul><li>Understanding how social media impacts your career </li></ul><ul><li>Leveraging blogging and microblogging for career success </li></ul>
    7. 7. Speaking Topics <ul><li>Why are executives afraid of social media? </li></ul><ul><li>Dispelling the myths of social media </li></ul><ul><li>Cultivating and protecting your online reputation </li></ul><ul><li>Understanding how social media impacts your career </li></ul><ul><li>Overcoming fears of revealing yourself online and establishing your online identity </li></ul><ul><li>Monitoring and measuring the success of social media campaigns </li></ul><ul><li>Organizing and managing an effective social media campaign </li></ul>
    8. 8. How Rosswood Differs from a Standard Agency <ul><li>Practical, cost-effective, results-oriented </li></ul><ul><li>Low overhead company structure </li></ul><ul><li>No junior associates handling accounts </li></ul><ul><li>Available to work on-site for better integration with internal teams </li></ul><ul><li>Billing on a monthly retainer or part-time hourly basis </li></ul>
    9. 9. Billing and Fees <ul><li>Rosswood works with clients to agree on goals and scope of work </li></ul><ul><li>Rosswood traditionally works on a monthly cash retainer; hourly billing upon request </li></ul><ul><li>Fees charged are typically 50 percent less than standard full-service marketing/communications agencies </li></ul><ul><li>Invoices are sent to client on a monthly basis along with a detailed log of work performed </li></ul>
    10. 10. Find my blog at
    11. 11. Contact <ul><li>Ron Schmidt </li></ul><ul><li>Managing Director, Rosswood Communications, Inc. </li></ul><ul><li>408-371-2801 Office </li></ul><ul><li>408-409-0687 Mobile </li></ul><ul><li>[email_address] </li></ul>