Open Brainstorm

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    Notes on slide 1

    0041216225501 –

    Needs, goals, Objectives

    Brainstorm structured, rules

    Organizations are becoming more flat

    Stakeholders are growing Competitors are collaborating

    Innovation is happening everywhere

    Twitter and Facebook and group meetings and newsletters are all TOOLS. Tools matter, because tools impact the way you interact. You don’t need to use every tool, but every tool you use you must use well. Additionally, tools are becoming simpler.

    http://www.flickr.com/photos/photohannah/512202109/ Creative Commons – Attribution License Hannah Ranken

    Identify a need, goals, objectives Prepare for the structure and rules Invite appropriate stakeholders

    http://www.flickr.com/photos/r000pert/111340712/ CC Attribution-NoDerivs License r000pert

    http://www.flickr.com/photos/generated/501445202/ CC Attribution License Jared Tarbell Proposed Plan of Action to satisfy needs, goals, and objectives

    http://www.flickr.com/photos/andidfl/205895059/ CC Attribution License Louise

    There is a time and a place for an in-person brainstorm, however there are some downfalls. We have to spend time, money and energy traveling,

    Favorites, Groups & Events

    Open Brainstorm - Presentation Transcript

    1. Open Brainstorm [email_address] by HEG
    2. Opportunity
    3. Call a Meeting
    4. Traditional Brainstorm
    5. Ideation
    6. Co-creation
    7. But the way we work is changing.
    8. There are many more Stakeholders
    9. good ideas are widely distributed, nobody has a monopoly on innovation Prof Henry Chesbrough, Berkeley “ ”
    10. Tools
    11. Open Brainstorm by Second Muse
    12. Prepare
    13. Step 1: Ideation
    14. Step 2: Organize
    15. Step 3: Bring Together
    16. Vote
    17. Prepare
      • Goal
        • Quantity
        • Diversity
      • Environment
        • Seed Questions
        • Seed Scenarios
        • Change Frame of Reference
      • Facilitated and Open
      Ideation Step 1
      • Goal
        • Synthesis
        • Clarification/Direction
      • Redundancy/Duplicate
      • General categories
      • Voting
        • Limited Votes
        • Ranking
      Categorization/Voting Step 2
      • Goal
        • Ultimate Goal
        • Several Proposed Plans
        • Informed by High Ranked Ideas/Categories
      • Selection of Plan
        • Brand Desk
        • Final plan strongly informed by PPA’s
      Proposed Plan of Action Step 3
    18. Open Brainstorm Success dependent upon engagement of team Greater number of stakeholders engaged in process Environmental and Cost savings More frequent interaction by HEG
    SlideShare Zeitgeist 2009

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