Stakeholders are growing Competitors are collaborating
Innovation is happening everywhere
Twitter and Facebook and group meetings and newsletters are all TOOLS. Tools matter, because tools impact the way you interact. You don’t need to use every tool, but every tool you use you must use well. Additionally, tools are becoming simpler.
good ideas are widely distributed, nobody has a monopoly on innovation Prof Henry Chesbrough, Berkeley “ ”
Tools
Open Brainstorm by Second Muse
Prepare
Step 1: Ideation
Step 2: Organize
Step 3: Bring Together
Vote
Prepare
Goal
Quantity
Diversity
Environment
Seed Questions
Seed Scenarios
Change Frame of Reference
Facilitated and Open
Ideation Step 1
Goal
Synthesis
Clarification/Direction
Redundancy/Duplicate
General categories
Voting
Limited Votes
Ranking
Categorization/Voting Step 2
Goal
Ultimate Goal
Several Proposed Plans
Informed by High Ranked Ideas/Categories
Selection of Plan
Brand Desk
Final plan strongly informed by PPA’s
Proposed Plan of Action Step 3
Open Brainstorm Success dependent upon engagement of team Greater number of stakeholders engaged in process Environmental and Cost savings More frequent interaction by HEG
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