Putting it all together<br />GD Book, pg. 126-145 (Production process and issues), <br />Photoshop book pg. 160-189 – Work...
Key concepts<br />Printing<br />Paper choices<br />Finishing processes<br />Electronic production<br />
Electronic production<br />File Naming 	<br />In order to make sure that all users are able to open a file, it is importan...
Electronic production<br />Note 	<br />Most systems provide the file extensions automatically. However, but if you are usi...
Electronic production<br />File Formats 	<br />You should save an image in the proper format for which it is intended to b...
Electronic production<br />Collecting for Output 	<br />QuarkXPress or InDesign<br />gather images, fonts, and the documen...
Electronic production<br />Collecting for Output 	<br />Illustrator<br />Convert fonts to outlines. Fonts are no longer ed...
Electronic production<br />Collecting for Output 	<br />Photoshop<br />If sending flattened files – do not need to send fo...
Finishing Touches<br />Stock Selection 	<br />2 types of stock: coated and uncoated (pg. 138-139)<br />Paper sends a messa...
Finishing Touches<br />Uncoated stock:<br />Not shiny, ink is usually darker when printed on this<br />Coated stock:<br />...
Finishing Touches<br />What type of stock would these be printed on?<br />The annual report of Green Peace <br />A lawyer’...
Finishing Touches<br />Varnishes 	<br />Varnishes and Ultra Violet (UV) coatings are sometimes applied to a finished print...
Finishing Touches<br />Die Cuts/Embossing/Foiling 	<br />Junk mail: see any pieces that have a unique shape? Does it have ...
Finishing Touches<br />Folds 	<br />single folds, letter folds, accordion folds, gatefolds, parallel folds, and barrel or ...
Finishing Touches<br />single folds<br /><ul><li>Letter fold
Accordion fold</li></li></ul><li>Finishing Touches<br />Barrel fold<br /><ul><li>Gatefold
Parallel fold</li></li></ul><li>Printing<br />Method of printing needs considered in beginning of design phase<br />Unders...
Printing<br />Offset lithography – printing involving plates. For quantities over 1,000<br />Digital printing – no plates,...
Printing<br />Variable data printing – database driven<br />Customized direct mail pieces. Variable data is inkjet printed...
Printing<br />One color or mono <br />Two or three colors, which typically utilize spot colors <br />4C or full color <br />
Printing<br />Get as much info as possible when starting project how project is going to print<br />Freelance – many times...
Recap<br />Different types of printing, folding, finishing touches, electronic production<br />
Reading<br />Teach Yourself Visually Adobe Photoshop CS3 <br />Chapter14, “Save Images,” pp. 284–297 <br />Chapter15, “Pri...
Next class: portfolio<br />Some blank CDs <br />Some glue or tape to affix work into their portfolios <br />A few markers ...
Assignments<br />Collect and pass back assignments<br />Due next week:<br />Project 4, any labs or late projects (final du...
LAB: Idea and Image Scrapbook<br />Take out your scrapbook, put on table<br />Next 15-20 minutes, go around room looking a...
LAB: Idea and Image Scrapbook<br />Regroup<br />Discussion of each book, critique<br />Use elements and principles of desi...
LAB: Idea and Image Scrapbook<br />Which design items stood out? Why? <br />Which items showed good use of the design elem...
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Class 9 Putting it all together

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Class 9 Putting it all together

  1. 1. Putting it all together<br />GD Book, pg. 126-145 (Production process and issues), <br />Photoshop book pg. 160-189 – Work with layers<br />
  2. 2. Key concepts<br />Printing<br />Paper choices<br />Finishing processes<br />Electronic production<br />
  3. 3. Electronic production<br />File Naming <br />In order to make sure that all users are able to open a file, it is important to save it with the proper extension. It is also important to use a name related to the file. For example, do not name the file “Dog” if it is an image of a cat. <br />
  4. 4. Electronic production<br />Note <br />Most systems provide the file extensions automatically. However, but if you are using an older MAC, it is advisable to check for the file extension. <br />
  5. 5. Electronic production<br />File Formats <br />You should save an image in the proper format for which it is intended to be used. For example, save an image as an .eps or a .tif file for printing and as a .jpeg or a .gif file for the Web. When in doubt, save a copy of the original before compressing any file. <br />
  6. 6. Electronic production<br />Collecting for Output <br />QuarkXPress or InDesign<br />gather images, fonts, and the document for printing in one place <br />
  7. 7. Electronic production<br />Collecting for Output <br />Illustrator<br />Convert fonts to outlines. Fonts are no longer editable. <br />Also, include all linked images<br />
  8. 8. Electronic production<br />Collecting for Output <br />Photoshop<br />If sending flattened files – do not need to send fonts<br />If sending layered files – send fonts. Especially important if there may be text changes.<br />
  9. 9. Finishing Touches<br />Stock Selection <br />2 types of stock: coated and uncoated (pg. 138-139)<br />Paper sends a message – just as design elements do<br />
  10. 10. Finishing Touches<br />Uncoated stock:<br />Not shiny, ink is usually darker when printed on this<br />Coated stock:<br />Shiny, holds ink well. Looks expensive. Different types of coated stock (matte, satin, and gloss)<br />
  11. 11. Finishing Touches<br />What type of stock would these be printed on?<br />The annual report of Green Peace <br />A lawyer’s letterhead <br />A wedding invitation <br />A flyer for a rock band <br />A data sheet for a high-tech company <br />
  12. 12. Finishing Touches<br />Varnishes <br />Varnishes and Ultra Violet (UV) coatings are sometimes applied to a finished printed piece as a protective coating. <br />Example: graphic design book – shiny images<br />Photoshop book – no shiny images<br />
  13. 13. Finishing Touches<br />Die Cuts/Embossing/Foiling <br />Junk mail: see any pieces that have a unique shape? Does it have any metallic elements? Is the logo raised?<br />Die cuts-unique shape. Foiling – highly metallic, like gold foil. Embossing – raised elements<br />All very high budget<br />
  14. 14. Finishing Touches<br />Folds <br />single folds, letter folds, accordion folds, gatefolds, parallel folds, and barrel or roll folds <br />
  15. 15. Finishing Touches<br />single folds<br /><ul><li>Letter fold
  16. 16. Accordion fold</li></li></ul><li>Finishing Touches<br />Barrel fold<br /><ul><li>Gatefold
  17. 17. Parallel fold</li></li></ul><li>Printing<br />Method of printing needs considered in beginning of design phase<br />Understanding how the customer would like the finished product to look can help the designer in planning steps along the way<br />
  18. 18. Printing<br />Offset lithography – printing involving plates. For quantities over 1,000<br />Digital printing – no plates, for small quantity and small sized jobs<br />Flexography – printing with rubber plates. Used on specialty items, example: mugs<br />Relief – printing off raised surfaces. Example – letterpress<br />Screen printing – printing from stencils and screens. Example – t-shirts<br />
  19. 19. Printing<br />Variable data printing – database driven<br />Customized direct mail pieces. Variable data is inkjet printed onto offset printed direct mailers<br />
  20. 20. Printing<br />One color or mono <br />Two or three colors, which typically utilize spot colors <br />4C or full color <br />
  21. 21. Printing<br />Get as much info as possible when starting project how project is going to print<br />Freelance – many times designed in full color, then would need to convert to 1 color and re-design<br />Pep boys – sign – trapping off, had to re-print whole run<br />
  22. 22. Recap<br />Different types of printing, folding, finishing touches, electronic production<br />
  23. 23. Reading<br />Teach Yourself Visually Adobe Photoshop CS3 <br />Chapter14, “Save Images,” pp. 284–297 <br />Chapter15, “Print Images,” pp. 300–303 <br />
  24. 24. Next class: portfolio<br />Some blank CDs <br />Some glue or tape to affix work into their portfolios <br />A few markers and pens for any labeling <br />Some labels and CD labels, if required <br />Portfolio pieces, both traditional and electronic <br />All projects done through the course period <br />Lab work the student is proud of <br />Design work from other classes <br />Personal work<br />A portfolio case of the student’s choice <br />
  25. 25. Assignments<br />Collect and pass back assignments<br />Due next week:<br />Project 4, any labs or late projects (final due date for these), supplies for portfolio<br />
  26. 26. LAB: Idea and Image Scrapbook<br />Take out your scrapbook, put on table<br />Next 15-20 minutes, go around room looking at each other’s scrapbooks. <br />
  27. 27. LAB: Idea and Image Scrapbook<br />Regroup<br />Discussion of each book, critique<br />Use elements and principles of design<br />
  28. 28. LAB: Idea and Image Scrapbook<br />Which design items stood out? Why? <br />Which items showed good use of the design elements? <br />Which book featured the best example of vector art and which featured the best example of pixel-based art? <br />Were there any outstanding type examples? <br />Were there any items in someone’s scrapbook you wish you had seen before working on one of the projects? Why? <br />Did anyone collect pieces as reminders what not to do? <br />
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