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Class 6 Power Point

Class 6 Power Point

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  • 1. Ideas
    Ideas flow more freely with a pencil and paper than through the use of a computer
  • 2. Problem solving
    3 ways in which they develop ideas or solve problems without using the computer.
    Does not have to be design related
    Discuss answers
  • 3. Brainstorming
    Can be in group or individual
    word lists, associations, and comparisons
    Example: car
    fast, strong, speed, movement
  • 4. Wind Energy
    Take out piece of paper
    Brainstorm ideas (10 minutes, no drawing) about a poster for wind energy.
    What worked? What didn’t
    No right or wrong way to brainstorm, all ideas important
  • 5. Thumbnails and Roughs
    thumbnails, roughs, and comps,
    Thumbnail: small quickly sketched drawing outlining pieces of composition (ex. Logo, photo) IGI thumbs.
    Rough: more deveoped drawings (ex. Detail added, larger)
    Comp: Computer aided sketch, boxes for photos and loremipsum for text (IGI roughs)
  • 6. Thumbnails
    After completing thumbnails, view all together
    Choose strongest design layout to develop roughs
    As a designer, show thumbnails to creative director, he/she will choose 2-3 ideas
  • 7. Roughs
    Use thumbnails to develop roughs
    More organized and more detailed drawings. Also larger
    Used to see layout options more clearly and work though positioning
  • 8. Comps
    Take chosen rough or roughs and develop further into computer aided comps
    Use placeholder (loremipsum) text and boxes for photos.
    Used to see how elements work together before laying out a design
  • 9. Thumbnail Exercise
    Use ideas brainstormed to come up with 10 thumbnails for a wind energy poster (10-20 minutes)
    When complete, talk with your row to see what ideas have most potential
    Share 1 chosen with the class and why it would be a good design
  • 10. Layout Principles
    Symmetrical and Asymmetrical balance
    Baseline grid – locks text onto consistent horizontal points (page 43)
    Column – vertical blocks of text (page 43)
    Gutter- the gap between 2 text blocks (page 43)
    Hierarchy-order of importance
    Layout – placement of words and images on a grid or document to ORGANIZE information
  • 11. Layout Principles
    Grid system-various elements can be placed within a ready-made structure that underpins the entire design
    Great for: magazines, ad campaigns, corporate identity pieces, newspapers, etc.
    Breaking the grid – also important – to add variety in layouts. Use sparingly and objectively (pg 43)
  • 12. Layout Principles
    Layout first in black and white – good design doesn’t need color at first as an element
    Especially important in logos
    While designing – think of color choices and how color can reinforce good design
  • 13. Design and Production
    Planning – before starting a design or piece, get specs
    Folds, size, bleed, dpi, number of pieces, spot, CMYK, varnishes
    By knowing exactly what the client desires, what the finished product should look like before you develop it, and how long it will take to finish the product, a designer can avoid running into expensive time and production issues.
  • 14. Design and Production
    Freelancing or design agencies
    Keep track of all usable time, including sending files, sending proofs, phone conversations with client
    Before embarking on project, may need to give estimate on time for pricing of your time
    Be as accurate as you can. Always overestimate on front end
  • 15. Design and Production
    What layout style will be used: columns, margins, or bleeds?
    What will be the size of the piece?
    Will the project meet the standard mailing requirements, if necessary?
    What will the different folds and binding look like?
    Should you get dummies or a dummy book made?
  • 16. File Formats
    Print: eps, photoshop, indesign, illustrator, tif
    If sending native files to vendor, always include fonts and images (including layered images)
    If sending to a client (freelance), don’t send fully editable files if you want to ensure future work
  • 17. Print Process
    CMYK, 1, 2, 3, 4 and 5-color jobs
    Find out vendor specs ahead of time. For example, don’t design 4 color ad if only able to run 1 or 2 color
    Also to think about: varnishes, metallic inks, die cuts. These are for typically high budget pieces, as they are expensive.
  • 18. Quiz
    Pass out and take quiz 6
    Pass out graded assignments: re-collect extra credit assignments
  • 19. Readings
    Graphic Design School: The Principles and Practices of Graphic Design
    Unit 2, “Fundamentals of Composition,” pp. 42–53
  • 20. Writing Assignment
    Virtual Library Assignment
    Go to ITT’s Virtual Library. Find article on design. Copy entire article, including title, author, page number. Read article and write 3 sentences summing up article. Put your name and virtual library assignment 1 at top. Due next Monday.
  • 21. I&I Scrapbook
    Progress on books
    Reminder – scrapbook due at the end of the course
    Size of scrapbook – looking for 1 notebook filled or nearly filled
  • 22. Project 3
    Playbill Cover: Pass out handout
  • 23. Project 3
    Playbill Cover: Pass out handout
  • 24. LAB 6:Brainstorming
    Learning Objectives:
    6: Analyze different ways of solving problems, conceptualizing ideas, and expressing the ideas visually.
    6.2: Use rough sketches to develop concepts and work through ideas.
    6.4: Represent ideas using black, white, and gray before adding color.
    Time required for completion by students:
    75 minutes, including 20 minutes for each of the three brainstorming activities
  • 25. Run DMC
    Cd cover: 4.724 x 4.724
  • 26. Run DMC
    Cd cover: 4.724 x 4.724
  • 27. VW Beetle
    Ad – 5.5 x8
  • 28. KrispyKreme
    Mailer: 4x6