Ideas Ideas flow more freely with a pencil and paper than through the use of a computer
Problem solving 3 ways in which they develop ideas or solve problems without using the computer. Does not have to be design related Discuss answers
Brainstorming Can be in group or individual word lists, associations, and comparisons Example: car fast, strong, speed, movement
Wind Energy Take out piece of paper Brainstorm ideas (10 minutes, no drawing) about a poster for wind energy. What worked? What didn’t No right or wrong way to brainstorm, all ideas important
Thumbnails and Roughs thumbnails, roughs, and comps, Thumbnail: small quickly sketched drawing outlining pieces of composition (ex. Logo, photo) IGI thumbs. Rough: more deveoped drawings (ex. Detail added, larger) Comp: Computer aided sketch, boxes for photos and loremipsum for text (IGI roughs)
Thumbnails After completing thumbnails, view all together Choose strongest design layout to develop roughs As a designer, show thumbnails to creative director, he/she will choose 2-3 ideas
Roughs Use thumbnails to develop roughs More organized and more detailed drawings. Also larger Used to see layout options more clearly and work though positioning
Comps Take chosen rough or roughs and develop further into computer aided comps Use placeholder (loremipsum) text and boxes for photos. Used to see how elements work together before laying out a design
Thumbnail Exercise Use ideas brainstormed to come up with 10 thumbnails for a wind energy poster (10-20 minutes) When complete, talk with your row to see what ideas have most potential Share 1 chosen with the class and why it would be a good design
Layout Principles Symmetrical and Asymmetrical balance Baseline grid – locks text onto consistent horizontal points (page 43) Column – vertical blocks of text (page 43) Gutter- the gap between 2 text blocks (page 43) Hierarchy-order of importance Layout – placement of words and images on a grid or document to ORGANIZE information
Layout Principles Grid system-various elements can be placed within a ready-made structure that underpins the entire design Great for: magazines, ad campaigns, corporate identity pieces, newspapers, etc. Breaking the grid – also important – to add variety in layouts. Use sparingly and objectively (pg 43)
Layout Principles Layout first in black and white – good design doesn’t need color at first as an element Especially important in logos While designing – think of color choices and how color can reinforce good design
Design and Production Planning – before starting a design or piece, get specs Folds, size, bleed, dpi, number of pieces, spot, CMYK, varnishes By knowing exactly what the client desires, what the finished product should look like before you develop it, and how long it will take to finish the product, a designer can avoid running into expensive time and production issues.
Design and Production Freelancing or design agencies Keep track of all usable time, including sending files, sending proofs, phone conversations with client Before embarking on project, may need to give estimate on time for pricing of your time Be as accurate as you can. Always overestimate on front end
Design and Production What layout style will be used: columns, margins, or bleeds? What will be the size of the piece? Will the project meet the standard mailing requirements, if necessary? What will the different folds and binding look like? Should you get dummies or a dummy book made?
File Formats Print: eps, photoshop, indesign, illustrator, tif If sending native files to vendor, always include fonts and images (including layered images) If sending to a client (freelance), don’t send fully editable files if you want to ensure future work
Print Process CMYK, 1, 2, 3, 4 and 5-color jobs Find out vendor specs ahead of time. For example, don’t design 4 color ad if only able to run 1 or 2 color Also to think about: varnishes, metallic inks, die cuts. These are for typically high budget pieces, as they are expensive.
Quiz Pass out and take quiz 6 Pass out graded assignments: re-collect extra credit assignments
Readings Graphic Design School: The Principles and Practices of Graphic Design Unit 2, “Fundamentals of Composition,” pp. 42–53
Writing Assignment Virtual Library Assignment Go to ITT’s Virtual Library. Find article on design. Copy entire article, including title, author, page number. Read article and write 3 sentences summing up article. Put your name and virtual library assignment 1 at top. Due next Monday.
I&I Scrapbook Progress on books Reminder – scrapbook due at the end of the course Size of scrapbook – looking for 1 notebook filled or nearly filled
Project 3 Playbill Cover: Pass out handout
Project 3 Playbill Cover: Pass out handout
LAB 6:Brainstorming Learning Objectives: 6: Analyze different ways of solving problems, conceptualizing ideas, and expressing the ideas visually. 6.2: Use rough sketches to develop concepts and work through ideas. 6.4: Represent ideas using black, white, and gray before adding color. Time required for completion by students: 75 minutes, including 20 minutes for each of the three brainstorming activities