Class 4 Color


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Class 4 Color

  1. 1. Color<br />Graphic Design School: The Principles and Practices of Graphic Design <br />Unit 4, “Fundamentals of Color,” pp. 92–101 <br />Teach Yourself Visually Adobe Photoshop CS3 <br /> Chapter 6, “Paint and Draw with Color,” pp. 98–133 <br />Chapter7, “AdjustColors,” pp. 136–157 <br />
  2. 2. Color Terminology<br />Hue, tone, and saturation <br />Hue (pg. 93) – generic name for a color – ex. Red or blue. Distinguishes one color from another<br />Tone (pg. 93) – Value – lightness or darkness of a color. Color added with white: tint. Color added with black: shade<br />Saturation (pg. 93) – Intensity of a color<br />
  3. 3. Color Terminology<br />RGB – red, green, blue<br />(pg 93) Used in monitors and tv screens. Additive color – white is added behind these colors. Brighter than CMYK<br />
  4. 4. Color Terminology<br />CMYK – cyan, magenta, yellow, black<br />(pg 93) Used in printing. Subtractive color – colors all together make black. Darker than additive colors<br />
  5. 5. Color Terminology<br />Complimentary color<br />(Pg. 93) Colors such as red and green that lie opposite each other on the color wheel.<br />
  6. 6. Color Terminology<br />Analogous color <br />(pg. 93) Colors, such as blue and green that lie adjacent to each other on the color wheel. <br />
  7. 7. Color Terminology<br />Spot Color<br />(pg. 94) Colors that are part of a universal matching system. Most popular: Pantone. These colors are the same at all print vendors you go to. <br />Example – red used for Coke – the same on everything you see printed<br />
  8. 8. Color Wheel<br />
  9. 9. Color Wheel<br />It shows the relationship between primary, secondary, and tertiary colors. <br />Complementary colors are separated by another color. <br />Analogous colors lie next to each other. <br />A color wheel can be used to create harmony and add contrast.<br />
  10. 10. Color Wheel<br />A color wheel can help designers avoid color ruts. <br />A color wheel can help clients discover colors they want and need. <br />When used properly, a color wheel can help make good designs into great ones. <br /><br />
  11. 11. Color and Human Psych<br />The quantity of color used is as important as the mix of colors. <br />Associated meanings of colors can vary across cultures. <br />
  12. 12. Color and Human Psych<br />Group activity – 2 groups<br />Cite examples of color in action, such as hot, cool, new, old, safe, dangerous, exciting, futuristic, and healthy. <br />For example, the Jell-O advertisements feature a woman in a white jacket. Bright red flowers appear on the jacket as she dances and eats red Jell-O. The attempt here is to make Jell-O seem exciting. <br />
  13. 13. Effective color use<br />Color is a powerful visual force. <br />Although the best designs look good in black and white also, color is the element of design that adds impact. <br />
  14. 14. Effective color use<br />Color limitations present in designing through the decades. <br />For example, in the 1920s, designers chose only red and black colors. This was because they were unable to print full-color advertisements. <br />Until recently, orange was a difficult color to print and designers avoided the color because they could not predict the resulting color if orange was printed on a piece. <br />
  15. 15. Effective color use<br />Group activity<br />Define the colors of the decade from the 1940s through the 1980’s. (1940’s, 1950’s, 1960’s, 1970’s, 1980’s<br />Regroup the students and discuss <br />
  16. 16. Effective color use<br />Patriotic colors of the war propaganda posters in the 1940s. <br />Hot colors such as lime green and fuchsia of the 1950s, when Rock and Roll was new. <br />The psychedelic art of the 1960s. <br />The earthy colors of the early 1970s; even the cars were brown and green. <br />The neon Miami Vice tones of the 1980s. <br />
  17. 17. Quiz 1<br />Quiz from classes 1-4<br />
  18. 18. Reading Assignment<br />Color in Design<br />Handout<br />
  19. 19. Project 2<br />Travel Destination Flyer<br />Handout<br />
  20. 20. Lab4<br />Using color in design<br />Preview of next class: Type<br />