Class 3 Principles

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Class 3 Principles

  1. 1. Principles of Design<br />Graphic Design School: The Principles and Practices of Graphic Design <br />Glossary, pp. 184–187 <br />
  2. 2. Reading Recap<br />Design principles are the unseen forces that drive the content of a design and create interaction among design elements. <br />They are the organizational rules used in conjunction with elements to create order and visual interest. <br />
  3. 3. Unity and Variety<br />Unity is achieved when all the separate elements on a page look as if they coexist. <br />Unity allows the design to lead the eye. <br />A unified design is easier to read, remember, and absorb. <br />
  4. 4. Unity<br />
  5. 5. Variety<br />Variety is the art of balancing visual contrasts and is necessary for creating visual interest <br />Adds visual interest to a design piece, should not simply add elements to a design piece. <br />Eliminating distractions aids in better unity <br />
  6. 6. Variety<br />
  7. 7. Unity and Variety<br />
  8. 8. Unity and Variety<br />
  9. 9. Hierarchy<br />Group discussion<br />What is Hierarchy? What is visual Hierarchy? How is it achieved?<br />5 minutes – discuss answers<br />
  10. 10. Hierarchy<br />Hierarchy is the prevailing influence of one element over another, which is dominance. <br />Hierarchy is stressing the importance of one element over another, which is emphasis.<br />Hierarchy is the established order, importance, emphasis, and movement given to visual elements. <br />
  11. 11. Hierarchy<br />The arranged order of a design is called hierarchy. <br />Hierarchy determines movement through a design. <br />Careful application of hierarchy can guide the reader to what is most important, followed by items of lesser importance. <br />
  12. 12. Hierarchy<br />
  13. 13. Hierarchy<br />
  14. 14. Balance and Proximity<br />Two design principles that are closely related to each other are balance and proximity. <br />
  15. 15. Balance<br />Balance is the visual distribution of elements in a composition. <br />Elements may be symmetrical or asymmetrical. <br />A lack of balance results in tension. <br />Design elements are used to achieve balance. <br />
  16. 16. Balance<br />Balance is used to create mood. <br />Balance helps organize the message. <br />Balance can be created using an alignment scheme <br />
  17. 17. Proximity<br />It refers to the placement of design elements in relation to each other. <br />It establishes visual continuity and harmony. <br />It affects the relationship of design elements. <br />It adds interest and excitement. <br />
  18. 18. Balance and Proximity<br />
  19. 19. Balance and Proximity<br />
  20. 20. Balance and Proximity<br />
  21. 21. Balance and Proximity<br />
  22. 22. Proportion or Scale<br />Relationship between design elements that determine the structure of a design. <br />It is the relationship of the size of one element compared with that of another. Proportion or scale is used to establish a visual hierarchy and create variety and emphasis. <br />
  23. 23. Proportion or Scale<br />
  24. 24. Rhythm and Repetition<br />Rhythm is an alternating occurrence of an element, and repetition is defined as a pattern of related juxtaposed elements. <br />Both these principles tie together the elements in a design. <br />Although rhythm and repetition are similar, there are some differences <br />
  25. 25. Rhythm<br />It can be regular or static. <br />It can pulsate or have movement. <br />It is typically transparent in a design. <br />It is the pattern or arrangement of elements. <br />
  26. 26. Repetition<br />It forms a visual rhythm. <br />It strengthens the overall organization of a layout. <br />It makes layout more unified and cohesive. <br />It is used to apply visual elements consistently on a page. <br />
  27. 27. Gestalt<br />“The whole is greater than the sum of the parts.” <br />This Gestalt principle emphasizes that we perceive whole objects as well-organized patterns or groups rather than as a combination of separate parts. <br /> Gestalt Handout – discuss examples<br />
  28. 28. Reading Assignment<br />Graphic Design School: The Principles and Practices of Graphic Design <br />Unit 4, “Fundamentals of Color,” pp. 92–101 <br />Teach Yourself Visually Adobe Photoshop CS3 <br />Chapter 6, “Paint and Draw with Color,” pp. 98–133 <br />Chapter 7, “AdjustColors,” pp. 136–157 <br />
  29. 29. Quiz<br />Next class: Quiz<br />Study: notes from classes 1-4<br />
  30. 30. Writing Assignment 3<br />Gestalt Principle<br />Handout<br />
  31. 31. LAB 3<br />Using the design Principles<br />

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