Social Networking
101
Internet Marketing Progression
?
Social Networking
PPC
SEO
Website
Email
Social Media & Social Networking
What’s the Difference
•

Social media - is still media: a means to transmit information. ...
What is Social Networking all about
‘There is no Greater Praise than

Positive Word of Mouth’

• A recent report from Niel...
What is Social Networking all about
Like it or not it’s changing the traditional
marketing landscape

• Easier than ever t...
What is Social Networking all about
The (obligatory) Statistics

March 2010
• Facebook recently announced that they have n...
What is Social Networking all about
The (obligatory) Statistics
What is Social Networking all about
The (obligatory) Statistics
The popularity of Social Media continues to rise rapidly i...
What is Social Networking all about
The (obligatory) Statistics
Linkedin
• Launched May 2003 it is mainly used for profess...
Why Social Networking
The (obligatory) Statistics
Youtube
•15 hours video uploaded to YouTube – every minute
•Video is a g...
What can it do for businesses ?
•
•
•
•
•
•
•
•

inform people who want to know, build communities
find customers, supplie...
Inform

Social Networking

Syndication

Blogs
How & Why Wikis
Affiliate sites
Publishing sites
Email Attachments
Video New...
Some examples

–
–
–
–
–

There are huge numbers of tools out there
but they fall into broad groups
Blogs, eg Blogger, Wor...
Mindmap of Tools
What follows is a small subset of the
various tools and services available
The best way of learning about...
To start – have a purpose in mind
Be systematic, plan what you do
Blogging

Blog
Microblogs – Twitter etc

Twitter
Other Resources
Business Tools
Cautions !
Get Started
– Set aside some time – it’s a minefield starting
but gets easier and more interesting
– Have a set of user na...
Thankyou

Bill Hamblin
IT & e-Commerce Specialist Adviser
Business Link East
www.businesslinkeast.org.uk
b.hamblin@busines...
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Jisc RSC Eastern Web 2.0 Your new business partner? April 2010 'The "What" session- what are the range of web 2.0 tools available'

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The "What" session- what are the range of web 2.0 tools available

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Jisc RSC Eastern Web 2.0 Your new business partner? April 2010 'The "What" session- what are the range of web 2.0 tools available'

  1. 1. Social Networking 101
  2. 2. Internet Marketing Progression ? Social Networking PPC SEO Website Email
  3. 3. Social Media & Social Networking What’s the Difference • Social media - is still media: a means to transmit information. The difference is that social media offers the opportunity for anyone to create or disseminate the information. • Social networking - refers to people with some shared characteristics associating together, and social networks or social networking sites are where this happens Social Networking
  4. 4. What is Social Networking all about ‘There is no Greater Praise than Positive Word of Mouth’ • A recent report from Nielsen shows that 90% of consumers trust recommendations from people they know, while only 41% trust sponsored ads on Web pages. • If you're thinking of hiring someone you might check out their Facebook page just to see if the person they presented in the interview is the person they are outside of work
  5. 5. What is Social Networking all about Like it or not it’s changing the traditional marketing landscape • Easier than ever to become the Authority - wikipedia • Use current experiences/activities to Engage - facebook • Tell them something they’re likely to want to know
  6. 6. What is Social Networking all about The (obligatory) Statistics March 2010 • Facebook recently announced that they have now reached over 400 million worldwide users • Twitter reached the benchmark of 50 million tweets per day. • Facebook and Twitter both boasted a triple-digit growth in 2009 with social networking now accounting for 11% of all time spent online. • More than 700,000 local businesses have active Pages on Facebook http://www.joesblogg.com/2010/03/social-media-usage-statistics-2010/
  7. 7. What is Social Networking all about The (obligatory) Statistics
  8. 8. What is Social Networking all about The (obligatory) Statistics The popularity of Social Media continues to rise rapidly in the UK, now accounting for almost 11% of the share of UK Internet visits
  9. 9. What is Social Networking all about The (obligatory) Statistics Linkedin • Launched May 2003 it is mainly used for professional networking. • As of October 2009, LinkedIn had more than 50 million registered users spanning more than 200 Countries
  10. 10. Why Social Networking The (obligatory) Statistics Youtube •15 hours video uploaded to YouTube – every minute •Video is a great storytelling medium •4 / 5 internet users will click video if it is available •The age groups most likely to watch video on the web are:24 - 34 year olds -15% 35 - 44 year olds -19% 45 - 54 year olds - 21%
  11. 11. What can it do for businesses ? • • • • • • • • inform people who want to know, build communities find customers, suppliers, employees, friends sell yourself speed up communications find out what people really think about you test markets – respondents may be potential customers improve customer service allow you to feel part of the new world
  12. 12. Inform Social Networking Syndication Blogs How & Why Wikis Affiliate sites Publishing sites Email Attachments Video News Releases Facebook YouTube Delicious Stumble My Space Twitter Ubertwitter SMS Messaging RSS Feeds MRSS Blinkx Metacafe Google Widget Sites
  13. 13. Some examples – – – – – There are huge numbers of tools out there but they fall into broad groups Blogs, eg Blogger, WordPress Microblogs, eg Twitter Social Sites,eg Facebook, MySpace, Youtube Business Sites, eg LinkedIn Social Bookmarking sites, Digg, Delicous You need to have a good reason to do it, and then spend time planning how to do it
  14. 14. Mindmap of Tools What follows is a small subset of the various tools and services available The best way of learning about them is to give some a try
  15. 15. To start – have a purpose in mind
  16. 16. Be systematic, plan what you do
  17. 17. Blogging Blog
  18. 18. Microblogs – Twitter etc Twitter
  19. 19. Other Resources
  20. 20. Business Tools
  21. 21. Cautions !
  22. 22. Get Started – Set aside some time – it’s a minefield starting but gets easier and more interesting – Have a set of user names and passwords ready – Get a good photo of yourself – Start with Twitter – simple, fun – Get a LinkedIn or Facebook account – Start a blog – Play !
  23. 23. Thankyou Bill Hamblin IT & e-Commerce Specialist Adviser Business Link East www.businesslinkeast.org.uk b.hamblin@businesslinkeast.org.uk
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