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Newest Eautoblaster Pp Show 2003
 

Newest Eautoblaster Pp Show 2003

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    Newest Eautoblaster Pp Show 2003 Newest Eautoblaster Pp Show 2003 Presentation Transcript

    • Internet Automotive Marketing
      • craigslist
      • Over 50 million unique visitors monthly
      • Over 30 million unique visitors for autos
      • 6 most viewed website in the United States
      • 36 th most popular website worldwide
      • Millions of automobile searches daily
      • The #1 classified website for automobiles
      • 92.6% of all craigslist worldwide traffic is in the United States
      • Average age of the viewer is 25 to 55 years old
      • More likely to be college educated, females, with no kids
      • Average ads viewed per user is 23
      • Average daily time of a user on the site is 13 minutes
      • One fourth of all craigslist traffic comes from Google users
    • AUDIENCE DEMOGRAPHICS More likely to be college educated
    • DAILY PAGEVIEWS PER USER Average ads viewed per user is 23
    • DAILY TIME ON SITE 13 minutes
      • eAutoblaster Used Car Marketing Program
      • Entire Used Car Inventory Posted daily Monday thru Friday
      • 50 to 100 Craigslist ads posted daily
      • Multiple Geographic Markets Nationwide
      • Viewer Metrics of Craigslist Users
      • Dramatically Increases Used Car Sales Calls
      • All Craigslist Callers Have Preformed Six Different Call to Actions
      • Callers Have Gone to a Computer to access the web
      • Have Selected Craigslist as a Classified Website
      • Chosen a Geographical Area within the Website
      • Selected a Category within the Website
      • Searched for a Vehicle and viewed the Ad
      • Picked up the phone and made the call to the Dealership
      98% of all the callers are highly interested in purchasing the vehicle
    • Craigslist Template
    • NORTH CENTRAL FORD Found 1000 ads
    • 2001 Jeep Cherokee Nearly 10% of the search
    • NORTH CENTRAL FORD
    • 3,420 craigslist ads
    • January 1-31 915 Used Car Sales Calls 25% of all inbound calls to dealership NORTH CENTRAL FORD
    • February 1-28 1150 Used Car Sales Calls 33% of all inbound calls to dealership NORTH CENTRAL FORD
    • Feb 1-28 Autotrader CPC $62.96 Cars.com CPC $47.67 Auto Connection CPC $20.09 eAutoblaster CPC $5.06
    • March 1-31 1549 Used Car Sales Calls 37% of all inbound calls to dealership NORTH CENTRAL FORD
    • March 1-31 Autotrader CPC $37.50 Cars.com CPC $24.70 Auto Connection CPC $18.26 eAutoblaster CPC $3.37
    • April 1-30 1523 Used Car Sales Calls 37% of all inbound calls to dealership NORTH CENTRAL FORD
    • April 1-30 Autotrader CPC $29.82 Cars.com CPC $29.50 Auto Connection CPC $20.75 eAutoblaster CPC $3.41
    • May 1-31 1697 Used Car Sales Calls 40% of all inbound calls to dealership NORTH CENTRAL FORD
    • May 1-31 Autotrader CPC $33.77 Cars.com CPC $28.28 Auto Connection CPC $12.79 eAutoblaster CPC $3.06
    • June 1-28 1425 Used Car Sales Calls 34% of all inbound calls to dealership NORTH CENTRAL FORD
    • June 1-28 Autotrader CPC $51.52 Cars.com CPC $45.56 Auto Connection CPC $13.10 eAutoblaster CPC $3.65
    • Jan 1- June 28 6 Months 7,416 Used Car Sales Calls 59.8 Avg. Daily Sales Calls (based on 5 day posting week) 33% of all inbound calls to dealership NORTH CENTRAL FORD
    • 4,382,891 eAutoblaster Ads viewed since March 12th NCF Ads viewed 547,007 March 12 th - June 28 th ADS POSTED WITHOUT PRICING Average Viewed Ads Per Day 4972 Avg. Used Car Inventory in Stock 100-120 PRIMARILY DOMESTICS & TRADE-INS NORTH CENTRAL FORD
    • Demographics of Viewer locations 153,734 different visitor locations
    • Feb 15 – 28 2 weeks 596 Used Car Sales Calls 14% of all inbound calls to dealership LUTE RILEY HONDA
    • March 1 – 31 1168 Used Car Sales Calls 18% of all inbound calls to dealership LUTE RILEY HONDA
    • April 1 – 30 1082 Used Car Sales Calls 18% of all inbound calls to dealership LUTE RILEY HONDA
    • May 1 – 30 965 Used Car Sales Calls 16% of all inbound calls to dealership LUTE RILEY HONDA
    • June 1 – 28 899 Used Car Sales Calls 16% of all inbound calls to dealership LUTE RILEY HONDA
    • Feb 15 – June 28 4.5 Months 4,710 Used Car Sales Calls 50.6 Avg. Daily Sales Calls (based on 5 day posting week) 18% of all inbound calls to dealership LUTE RILEY HONDA
    • LRH Ads viewed 418,743 March 12 th - June 28 th ADS POSTED WITHOUT PRICING Average Viewed Ads Per Day 3806 Avg. Used Car Inventory in Stock 70 – 80 PRIMARILY HONDA’S & IMPORTS LUTE RILEY HONDA
    • May 1 – 31 465 Used Car Sales Calls 30% of all inbound calls to dealership DUB RICHARDSON TOYOTA
    • June 1 – 28 499 Used Car Sales Calls 33% of all inbound calls to dealership DUB RICHARDSON TOYOTA
    • DRT Ads viewed 238,863 April 26 th - June 28 th ADS POSTED WITH PRICES Average Viewed Ads Per Day 3674 Avg. Used Car Inventory in Stock 75 – 90 DOMESTIC & IMPORT INVENTORY DUB RICHARDSON TOYOTA
    • May 15 – June 28 1.5 Months 1050 Used Car Sales Calls 31% of all inbound calls to dealership AUDI WEST
    • AWH Ads viewed 145,483 May 17 th - June 28 th ADS POSTED WITH PRICES Average Viewed Ads Per Day 3306 Avg. Used Car Inventory in Stock 100- 120 HIGHLINE INVENTORY AUDI WEST
    • Internet Automotive Marketing Bottom Line SELL MORE USED CARS!