Internet Automotive Marketing
<ul><li>craigslist </li></ul><ul><li>Over 50 million unique visitors monthly </li></ul><ul><li>Over 30 million unique visi...
<ul><li>92.6% of all craigslist worldwide traffic is in the United States </li></ul><ul><li>Average age of the viewer is 2...
AUDIENCE DEMOGRAPHICS More likely to be college educated
DAILY PAGEVIEWS PER USER Average ads viewed per user is 23
DAILY TIME ON SITE 13 minutes
<ul><li>eAutoblaster Used Car Marketing Program </li></ul><ul><li>Entire Used Car Inventory Posted daily Monday thru Frida...
<ul><li>All Craigslist Callers Have Preformed Six Different Call to Actions </li></ul><ul><li>Callers Have Gone to a Compu...
Craigslist Template
NORTH CENTRAL FORD Found 1000 ads
2001 Jeep Cherokee Nearly 10% of the search
NORTH CENTRAL FORD
3,420  craigslist ads
January 1-31 915 Used Car Sales Calls 25% of all inbound calls to dealership NORTH CENTRAL FORD
February 1-28 1150 Used Car Sales Calls 33% of all inbound calls to dealership NORTH CENTRAL FORD
Feb 1-28 Autotrader CPC $62.96 Cars.com CPC $47.67 Auto Connection CPC $20.09 eAutoblaster CPC $5.06
March 1-31 1549 Used Car Sales Calls 37% of all inbound calls to dealership NORTH CENTRAL FORD
March 1-31 Autotrader CPC $37.50 Cars.com CPC $24.70 Auto Connection CPC $18.26 eAutoblaster CPC $3.37
April 1-30 1523 Used Car Sales Calls 37% of all inbound calls to dealership NORTH CENTRAL FORD
April 1-30 Autotrader CPC $29.82 Cars.com CPC $29.50 Auto Connection CPC $20.75 eAutoblaster CPC $3.41
May 1-31 1697 Used Car Sales Calls 40% of all inbound calls to dealership NORTH CENTRAL FORD
May 1-31 Autotrader CPC $33.77 Cars.com CPC $28.28 Auto Connection CPC $12.79 eAutoblaster CPC $3.06
June 1-28 1425 Used Car Sales Calls 34% of all inbound calls to dealership NORTH CENTRAL FORD
June 1-28 Autotrader CPC $51.52 Cars.com CPC $45.56 Auto Connection CPC $13.10 eAutoblaster CPC $3.65
Jan 1- June 28 6 Months 7,416 Used Car Sales Calls 59.8 Avg. Daily Sales Calls (based on 5 day posting week) 33% of all in...
4,382,891 eAutoblaster Ads viewed since March 12th NCF Ads viewed 547,007 March 12 th  - June 28 th ADS POSTED WITHOUT PRI...
Demographics of Viewer locations 153,734 different visitor locations
Feb 15 – 28 2 weeks 596 Used Car Sales Calls 14% of all inbound calls to dealership LUTE RILEY HONDA
March 1 – 31 1168 Used Car Sales Calls 18% of all inbound calls to dealership LUTE RILEY HONDA
April 1 – 30 1082 Used Car Sales Calls 18% of all inbound calls to dealership LUTE RILEY HONDA
May 1 – 30 965 Used Car Sales Calls 16% of all inbound calls to dealership LUTE RILEY HONDA
June 1 – 28 899 Used Car Sales Calls 16% of all inbound calls to dealership LUTE RILEY HONDA
Feb 15 – June 28 4.5 Months 4,710 Used Car Sales Calls 50.6 Avg. Daily Sales Calls (based on 5 day posting week) 18% of al...
LRH Ads viewed 418,743 March 12 th  - June 28 th ADS POSTED WITHOUT PRICING  Average Viewed Ads Per Day 3806 Avg. Used Car...
May 1 – 31 465 Used Car Sales Calls 30% of all inbound calls to dealership DUB RICHARDSON TOYOTA
June 1 – 28 499 Used Car Sales Calls 33% of all inbound calls to dealership DUB RICHARDSON TOYOTA
DRT Ads viewed 238,863 April 26 th  - June 28 th ADS POSTED WITH PRICES  Average Viewed Ads Per Day 3674 Avg. Used Car Inv...
May 15 – June 28 1.5 Months 1050 Used Car Sales Calls 31% of all inbound calls to dealership AUDI WEST
AWH Ads viewed 145,483 May 17 th  - June 28 th ADS POSTED WITH PRICES   Average Viewed Ads Per Day 3306 Avg. Used Car Inve...
Internet Automotive Marketing Bottom Line SELL MORE USED CARS!
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Newest Eautoblaster Pp Show 2003

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Transcript of "Newest Eautoblaster Pp Show 2003"

  1. 1. Internet Automotive Marketing
  2. 2. <ul><li>craigslist </li></ul><ul><li>Over 50 million unique visitors monthly </li></ul><ul><li>Over 30 million unique visitors for autos </li></ul><ul><li>6 most viewed website in the United States </li></ul><ul><li>36 th most popular website worldwide </li></ul><ul><li>Millions of automobile searches daily </li></ul><ul><li>The #1 classified website for automobiles </li></ul>
  3. 3. <ul><li>92.6% of all craigslist worldwide traffic is in the United States </li></ul><ul><li>Average age of the viewer is 25 to 55 years old </li></ul><ul><li>More likely to be college educated, females, with no kids </li></ul><ul><li>Average ads viewed per user is 23 </li></ul><ul><li>Average daily time of a user on the site is 13 minutes </li></ul><ul><li>One fourth of all craigslist traffic comes from Google users </li></ul>
  4. 4. AUDIENCE DEMOGRAPHICS More likely to be college educated
  5. 5. DAILY PAGEVIEWS PER USER Average ads viewed per user is 23
  6. 6. DAILY TIME ON SITE 13 minutes
  7. 7. <ul><li>eAutoblaster Used Car Marketing Program </li></ul><ul><li>Entire Used Car Inventory Posted daily Monday thru Friday </li></ul><ul><li>50 to 100 Craigslist ads posted daily </li></ul><ul><li>Multiple Geographic Markets Nationwide </li></ul><ul><li>Viewer Metrics of Craigslist Users </li></ul><ul><li>Dramatically Increases Used Car Sales Calls </li></ul>
  8. 8. <ul><li>All Craigslist Callers Have Preformed Six Different Call to Actions </li></ul><ul><li>Callers Have Gone to a Computer to access the web </li></ul><ul><li>Have Selected Craigslist as a Classified Website </li></ul><ul><li>Chosen a Geographical Area within the Website </li></ul><ul><li>Selected a Category within the Website </li></ul><ul><li>Searched for a Vehicle and viewed the Ad </li></ul><ul><li>Picked up the phone and made the call to the Dealership </li></ul>98% of all the callers are highly interested in purchasing the vehicle
  9. 9. Craigslist Template
  10. 10. NORTH CENTRAL FORD Found 1000 ads
  11. 11. 2001 Jeep Cherokee Nearly 10% of the search
  12. 12. NORTH CENTRAL FORD
  13. 13. 3,420 craigslist ads
  14. 14. January 1-31 915 Used Car Sales Calls 25% of all inbound calls to dealership NORTH CENTRAL FORD
  15. 15. February 1-28 1150 Used Car Sales Calls 33% of all inbound calls to dealership NORTH CENTRAL FORD
  16. 16. Feb 1-28 Autotrader CPC $62.96 Cars.com CPC $47.67 Auto Connection CPC $20.09 eAutoblaster CPC $5.06
  17. 17. March 1-31 1549 Used Car Sales Calls 37% of all inbound calls to dealership NORTH CENTRAL FORD
  18. 18. March 1-31 Autotrader CPC $37.50 Cars.com CPC $24.70 Auto Connection CPC $18.26 eAutoblaster CPC $3.37
  19. 19. April 1-30 1523 Used Car Sales Calls 37% of all inbound calls to dealership NORTH CENTRAL FORD
  20. 20. April 1-30 Autotrader CPC $29.82 Cars.com CPC $29.50 Auto Connection CPC $20.75 eAutoblaster CPC $3.41
  21. 21. May 1-31 1697 Used Car Sales Calls 40% of all inbound calls to dealership NORTH CENTRAL FORD
  22. 22. May 1-31 Autotrader CPC $33.77 Cars.com CPC $28.28 Auto Connection CPC $12.79 eAutoblaster CPC $3.06
  23. 23. June 1-28 1425 Used Car Sales Calls 34% of all inbound calls to dealership NORTH CENTRAL FORD
  24. 24. June 1-28 Autotrader CPC $51.52 Cars.com CPC $45.56 Auto Connection CPC $13.10 eAutoblaster CPC $3.65
  25. 25. Jan 1- June 28 6 Months 7,416 Used Car Sales Calls 59.8 Avg. Daily Sales Calls (based on 5 day posting week) 33% of all inbound calls to dealership NORTH CENTRAL FORD
  26. 26. 4,382,891 eAutoblaster Ads viewed since March 12th NCF Ads viewed 547,007 March 12 th - June 28 th ADS POSTED WITHOUT PRICING Average Viewed Ads Per Day 4972 Avg. Used Car Inventory in Stock 100-120 PRIMARILY DOMESTICS & TRADE-INS NORTH CENTRAL FORD
  27. 27. Demographics of Viewer locations 153,734 different visitor locations
  28. 28. Feb 15 – 28 2 weeks 596 Used Car Sales Calls 14% of all inbound calls to dealership LUTE RILEY HONDA
  29. 29. March 1 – 31 1168 Used Car Sales Calls 18% of all inbound calls to dealership LUTE RILEY HONDA
  30. 30. April 1 – 30 1082 Used Car Sales Calls 18% of all inbound calls to dealership LUTE RILEY HONDA
  31. 31. May 1 – 30 965 Used Car Sales Calls 16% of all inbound calls to dealership LUTE RILEY HONDA
  32. 32. June 1 – 28 899 Used Car Sales Calls 16% of all inbound calls to dealership LUTE RILEY HONDA
  33. 33. Feb 15 – June 28 4.5 Months 4,710 Used Car Sales Calls 50.6 Avg. Daily Sales Calls (based on 5 day posting week) 18% of all inbound calls to dealership LUTE RILEY HONDA
  34. 34. LRH Ads viewed 418,743 March 12 th - June 28 th ADS POSTED WITHOUT PRICING Average Viewed Ads Per Day 3806 Avg. Used Car Inventory in Stock 70 – 80 PRIMARILY HONDA’S & IMPORTS LUTE RILEY HONDA
  35. 35. May 1 – 31 465 Used Car Sales Calls 30% of all inbound calls to dealership DUB RICHARDSON TOYOTA
  36. 36. June 1 – 28 499 Used Car Sales Calls 33% of all inbound calls to dealership DUB RICHARDSON TOYOTA
  37. 37. DRT Ads viewed 238,863 April 26 th - June 28 th ADS POSTED WITH PRICES Average Viewed Ads Per Day 3674 Avg. Used Car Inventory in Stock 75 – 90 DOMESTIC & IMPORT INVENTORY DUB RICHARDSON TOYOTA
  38. 38. May 15 – June 28 1.5 Months 1050 Used Car Sales Calls 31% of all inbound calls to dealership AUDI WEST
  39. 39. AWH Ads viewed 145,483 May 17 th - June 28 th ADS POSTED WITH PRICES Average Viewed Ads Per Day 3306 Avg. Used Car Inventory in Stock 100- 120 HIGHLINE INVENTORY AUDI WEST
  40. 40. Internet Automotive Marketing Bottom Line SELL MORE USED CARS!

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