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Newest Eautoblaster Adobe Newest Eautoblaster Adobe Presentation Transcript

  • Internet Automotive Marketing
  • craigslist • Over 50 million unique visitors monthly • Over 30 million unique visitors for autos • 6 most viewed website in the United States • 36th most popular website worldwide • Millions of automobile searches daily • The #1 classified website for automobiles
  • • 92.6% of all craigslist worldwide traffic is in the United States • Average age of the viewer is 25 to 55 years old • More likely to be college educated, females, with no kids • Average ads viewed per user is 23 • Average daily time of a user on the site is 13 minutes • One fourth of all craigslist traffic comes from Google users
  • AUDIENCE DEMOGRAPHICS More likely to be college educated
  • DAILY PAGEVIEWS PER USER Average ads viewed per user is 23
  • DAILY TIME ON SITE 13 minutes
  • • eAutoblaster Used Car Marketing Program • Entire Used Car Inventory Posted daily Monday thru Friday • 50 to 100 Craigslist ads posted daily • Multiple Geographic Markets Nationwide • Viewer Metrics of Craigslist Users • Dramatically Increases Used Car Sales Calls
  • All Craigslist Callers Have Preformed Six Different Calls to Action 1. Callers Have Gone to a Computer to access the web 2. Have Selected Craigslist as a Classified Website 3. Chosen a Geographical Area within the Website 4. Selected a Category within the Website 5. Searched for a Vehicle and viewed the Ad 6. Picked up the phone and made the call to the Dealership 98% of all the callers are highly interested in purchasing the vehicle
  • Craigslist Template
  • NORTH CENTRAL FORD Found 1000 ads
  • 2001 Jeep Cherokee Nearly 10% of the search
  • NORTH CENTRAL FORD
  • 3,420 craigslist ads
  • January 1-31 NORTH CENTRAL FORD 915 Used Car Sales Calls 25% of all inbound calls to dealership
  • February 1-28 NORTH CENTRAL FORD 1150 Used Car Sales Calls 33% of all inbound calls to dealership
  • Feb 1-28 Autotrader CPC $62.96 Cars.com CPC $47.67 Auto Connection CPC $20.09 eAutoblaster CPC $5.06
  • March 1-31 NORTH CENTRAL FORD 1549 Used Car Sales Calls 37% of all inbound calls to dealership
  • March 1-31 Autotrader CPC $37.50 Cars.com CPC $24.70 Auto Connection CPC $18.26 eAutoblaster CPC $3.37
  • April 1-30 NORTH CENTRAL FORD 1523 Used Car Sales Calls 37% of all inbound calls to dealership
  • April 1-30 Autotrader CPC $29.82 Cars.com CPC $29.50 Auto Connection CPC $20.75 eAutoblaster CPC $3.41
  • May 1-31 NORTH CENTRAL FORD 1697 Used Car Sales Calls 40% of all inbound calls to dealership
  • May 1-31 Autotrader CPC $33.77 Cars.com CPC $28.28 Auto Connection CPC $12.79 eAutoblaster CPC $3.06
  • June 1-28 NORTH CENTRAL FORD 1425 Used Car Sales Calls 34% of all inbound calls to dealership
  • June 1-28 Autotrader CPC $51.52 Cars.com CPC $45.56 Auto Connection CPC $13.10 eAutoblaster CPC $3.65
  • Jan 1- June 28 6 Months NORTH CENTRAL FORD 7,416 Used Car Sales Calls 59.8 Avg. Daily Sales Calls (based on 5 day posting week) 33% of all inbound calls to dealership
  • 4,382,891 NORTH CENTRAL FORD eAutoblaster Ads viewed since March 12th Average Viewed Ads NCF Ads viewed Per Day 4972 547,007 March 12th - June 28th Avg. Used Car Inventory in Stock 100-120 ADS POSTED WITHOUT PRICING PRIMARILY DOMESTICS & TRADE-INS
  • 153,734 different visitor locations Demographics of Viewer locations
  • Feb 15 – 28 2 weeks LUTE RILEY HONDA 596 Used Car Sales Calls 14% of all inbound calls to dealership
  • March 1 – 31 LUTE RILEY HONDA 1168 Used Car Sales Calls 18% of all inbound calls to dealership
  • April 1 – 30 LUTE RILEY HONDA 1082 Used Car Sales Calls 18% of all inbound calls to dealership
  • May 1 – 30 LUTE RILEY HONDA 965 Used Car Sales Calls 16% of all inbound calls to dealership
  • June 1 – 28 LUTE RILEY HONDA 899 Used Car Sales Calls 16% of all inbound calls to dealership
  • Feb 15 – June 28 4.5 Months LUTE RILEY HONDA 4,710 Used Car Sales Calls 50.6 Avg. Daily Sales Calls (based on 5 day posting week) 18% of all inbound calls to dealership
  • LUTE RILEY HONDA Average Viewed Ads LRH Ads viewed Per Day 3806 418,743 March 12th - June 28th Avg. Used Car Inventory in Stock 70 – 80 ADS POSTED WITHOUT PRICING PRIMARILY HONDA’S & IMPORTS
  • May 1 – 31 DUB RICHARDSON TOYOTA 465 Used Car Sales Calls 30% of all inbound calls to dealership
  • June 1 – 28 DUB RICHARDSON TOYOTA 499 Used Car Sales Calls 33% of all inbound calls to dealership
  • DUB RICHARDSON TOYOTA DRT Ads viewed Average Viewed Ads 238,863 Per Day 3674 April 26th - June 28th Avg. Used Car Inventory in Stock 75 – 90 ADS POSTED WITH PRICES DOMESTIC & IMPORT INVENTORY
  • May 15 – June 28 1.5 Months AUDI WEST 1050 Used Car Sales Calls 31% of all inbound calls to dealership
  • AUDI WEST AWH Ads viewed Average Viewed Ads 145,483 Per Day 3306 May 17th - June 28th Avg. Used Car Inventory in Stock 100- 120 ADS POSTED WITH PRICES HIGHLINE INVENTORY
  • Internet Automotive Marketing Bottom Line SELL MORE USED CARS!