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Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
Newest Eautoblaster Adobe
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Newest Eautoblaster Adobe

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  • 1. Internet Automotive Marketing
  • 2. craigslist • Over 50 million unique visitors monthly • Over 30 million unique visitors for autos • 6 most viewed website in the United States • 36th most popular website worldwide • Millions of automobile searches daily • The #1 classified website for automobiles
  • 3. • 92.6% of all craigslist worldwide traffic is in the United States • Average age of the viewer is 25 to 55 years old • More likely to be college educated, females, with no kids • Average ads viewed per user is 23 • Average daily time of a user on the site is 13 minutes • One fourth of all craigslist traffic comes from Google users
  • 4. AUDIENCE DEMOGRAPHICS More likely to be college educated
  • 5. DAILY PAGEVIEWS PER USER Average ads viewed per user is 23
  • 6. DAILY TIME ON SITE 13 minutes
  • 7. • eAutoblaster Used Car Marketing Program • Entire Used Car Inventory Posted daily Monday thru Friday • 50 to 100 Craigslist ads posted daily • Multiple Geographic Markets Nationwide • Viewer Metrics of Craigslist Users • Dramatically Increases Used Car Sales Calls
  • 8. All Craigslist Callers Have Preformed Six Different Calls to Action 1. Callers Have Gone to a Computer to access the web 2. Have Selected Craigslist as a Classified Website 3. Chosen a Geographical Area within the Website 4. Selected a Category within the Website 5. Searched for a Vehicle and viewed the Ad 6. Picked up the phone and made the call to the Dealership 98% of all the callers are highly interested in purchasing the vehicle
  • 9. Craigslist Template
  • 10. NORTH CENTRAL FORD Found 1000 ads
  • 11. 2001 Jeep Cherokee Nearly 10% of the search
  • 12. NORTH CENTRAL FORD
  • 13. 3,420 craigslist ads
  • 14. January 1-31 NORTH CENTRAL FORD 915 Used Car Sales Calls 25% of all inbound calls to dealership
  • 15. February 1-28 NORTH CENTRAL FORD 1150 Used Car Sales Calls 33% of all inbound calls to dealership
  • 16. Feb 1-28 Autotrader CPC $62.96 Cars.com CPC $47.67 Auto Connection CPC $20.09 eAutoblaster CPC $5.06
  • 17. March 1-31 NORTH CENTRAL FORD 1549 Used Car Sales Calls 37% of all inbound calls to dealership
  • 18. March 1-31 Autotrader CPC $37.50 Cars.com CPC $24.70 Auto Connection CPC $18.26 eAutoblaster CPC $3.37
  • 19. April 1-30 NORTH CENTRAL FORD 1523 Used Car Sales Calls 37% of all inbound calls to dealership
  • 20. April 1-30 Autotrader CPC $29.82 Cars.com CPC $29.50 Auto Connection CPC $20.75 eAutoblaster CPC $3.41
  • 21. May 1-31 NORTH CENTRAL FORD 1697 Used Car Sales Calls 40% of all inbound calls to dealership
  • 22. May 1-31 Autotrader CPC $33.77 Cars.com CPC $28.28 Auto Connection CPC $12.79 eAutoblaster CPC $3.06
  • 23. June 1-28 NORTH CENTRAL FORD 1425 Used Car Sales Calls 34% of all inbound calls to dealership
  • 24. June 1-28 Autotrader CPC $51.52 Cars.com CPC $45.56 Auto Connection CPC $13.10 eAutoblaster CPC $3.65
  • 25. Jan 1- June 28 6 Months NORTH CENTRAL FORD 7,416 Used Car Sales Calls 59.8 Avg. Daily Sales Calls (based on 5 day posting week) 33% of all inbound calls to dealership
  • 26. 4,382,891 NORTH CENTRAL FORD eAutoblaster Ads viewed since March 12th Average Viewed Ads NCF Ads viewed Per Day 4972 547,007 March 12th - June 28th Avg. Used Car Inventory in Stock 100-120 ADS POSTED WITHOUT PRICING PRIMARILY DOMESTICS & TRADE-INS
  • 27. 153,734 different visitor locations Demographics of Viewer locations
  • 28. Feb 15 – 28 2 weeks LUTE RILEY HONDA 596 Used Car Sales Calls 14% of all inbound calls to dealership
  • 29. March 1 – 31 LUTE RILEY HONDA 1168 Used Car Sales Calls 18% of all inbound calls to dealership
  • 30. April 1 – 30 LUTE RILEY HONDA 1082 Used Car Sales Calls 18% of all inbound calls to dealership
  • 31. May 1 – 30 LUTE RILEY HONDA 965 Used Car Sales Calls 16% of all inbound calls to dealership
  • 32. June 1 – 28 LUTE RILEY HONDA 899 Used Car Sales Calls 16% of all inbound calls to dealership
  • 33. Feb 15 – June 28 4.5 Months LUTE RILEY HONDA 4,710 Used Car Sales Calls 50.6 Avg. Daily Sales Calls (based on 5 day posting week) 18% of all inbound calls to dealership
  • 34. LUTE RILEY HONDA Average Viewed Ads LRH Ads viewed Per Day 3806 418,743 March 12th - June 28th Avg. Used Car Inventory in Stock 70 – 80 ADS POSTED WITHOUT PRICING PRIMARILY HONDA’S & IMPORTS
  • 35. May 1 – 31 DUB RICHARDSON TOYOTA 465 Used Car Sales Calls 30% of all inbound calls to dealership
  • 36. June 1 – 28 DUB RICHARDSON TOYOTA 499 Used Car Sales Calls 33% of all inbound calls to dealership
  • 37. DUB RICHARDSON TOYOTA DRT Ads viewed Average Viewed Ads 238,863 Per Day 3674 April 26th - June 28th Avg. Used Car Inventory in Stock 75 – 90 ADS POSTED WITH PRICES DOMESTIC & IMPORT INVENTORY
  • 38. May 15 – June 28 1.5 Months AUDI WEST 1050 Used Car Sales Calls 31% of all inbound calls to dealership
  • 39. AUDI WEST AWH Ads viewed Average Viewed Ads 145,483 Per Day 3306 May 17th - June 28th Avg. Used Car Inventory in Stock 100- 120 ADS POSTED WITH PRICES HIGHLINE INVENTORY
  • 40. Internet Automotive Marketing Bottom Line SELL MORE USED CARS!

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