Spain: Television Policies <br />at the Service of Private Interest<br />Dr. David Fernández-Quijada<br />Dr. Roberto Suár...
Background<br />Years of sustained growth and high benefits<br />92M €<br />211.3M €<br />12.7%<br />21.5%<br />
Background<br />Years of sustained growth and high benefits<br />Global recession<br />“Football rights war”<br />Centre-l...
Background<br />Years of sustained growth and high benefits<br />Global recession<br />“Football rights war”<br />Centre-l...
Relaxation of norms<br />Why?<br />Global crisis<br />Difficult credit access<br />DTT transition<br />Downturn in adverti...
Ban on advertising broadcasting  single-funding<br />New funding policy for RTVE<br />
Ban on advertising broadcasting  single-funding<br />New funding policy for RTVE<br />
Ban on advertising broadcasting  single-funding<br />Limitations on sports rights acquisition<br />New public service dut...
“Football rights war”<br />“Logical” schedule:<br />April: call for applications<br />June: technical standardization<br /...
Conclusions<br />Key role of (specific) market players in public policies:<br />Strong favoritism (Hallin/Mancini)  No NR...
david.fernandez@uab.es <br />roberto.suarez@upf.edu<br />Thank you for your attention<br />
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Spain: Television Policies at the service of private interest

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Communication presented at the seminar "Is Public Insterest under Threat", organised by CAMRI (Westminster University) and the ECREC Communication Policy & Law Section.
London, October 2nd 2009.

Published in: Education, Travel, News & Politics
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Spain: Television Policies at the service of private interest

  1. 1. Spain: Television Policies <br />at the Service of Private Interest<br />Dr. David Fernández-Quijada<br />Dr. Roberto Suárez Candel<br />
  2. 2. Background<br />Years of sustained growth and high benefits<br />92M €<br />211.3M €<br />12.7%<br />21.5%<br />
  3. 3. Background<br />Years of sustained growth and high benefits<br />Global recession<br />“Football rights war”<br />Centre-left government<br /> - 11.1%<br />92M €<br />211.3M €<br />12.7%<br />21.5%<br />
  4. 4. Background<br />Years of sustained growth and high benefits<br />Global recession<br />“Football rights war”<br />Centre-left government<br /> - 11.1%<br />Alarm!!!!!!<br />
  5. 5. Relaxation of norms<br />Why?<br />Global crisis<br />Difficult credit access<br />DTT transition<br />Downturn in advertising revenues<br />Expected results?<br />Reduction of pluralism<br />Reinforcement of the oligopoly<br />Media concentration policy<br />
  6. 6. Ban on advertising broadcasting  single-funding<br />New funding policy for RTVE<br />
  7. 7. Ban on advertising broadcasting  single-funding<br />New funding policy for RTVE<br />
  8. 8. Ban on advertising broadcasting  single-funding<br />Limitations on sports rights acquisition<br />New public service duties<br />Problems?<br />No auditing<br />No defined model of PSM<br />New funding policy for RTVE<br />
  9. 9. “Football rights war”<br />“Logical” schedule:<br />April: call for applications<br />June: technical standardization<br />August: legislation passed <br />and services authorized<br />Technical equipment:<br />21,700,000 DTT STBs and iDTVs mainly without CI-CAS (August)<br />Shortage of appropriate equipment (just 2 STB models available)<br />Introduction of pay-DTT services<br />
  10. 10. Conclusions<br />Key role of (specific) market players in public policies:<br />Strong favoritism (Hallin/Mancini)  No NRA<br />Biased state intervention<br />Ignored consumer interests:<br />Reduction of pluralism<br />Reinforcement of the oligopoly<br />New expenses<br />Intensified legislative fragmentation<br />More polarized + less pluralist = more Mediterranean<br />
  11. 11. david.fernandez@uab.es <br />roberto.suarez@upf.edu<br />Thank you for your attention<br />

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