Spanish Television: An approach to its structure and programming tendencies. (2003/2004) PhD course: Comparative Televisio...
1.-  Structure of the television market. 2.-  Key facts of the last year. 3.-  Programming tendencies / genres. 4.-  Some ...
1.-  Structure of the market. <ul><li>Terrestrial / cable broadcasting are defined by law as public  services. </li></ul><...
1.-  Structure of the market. <ul><li>Terrestrial Broadcasting is divided in 3 scopes: </li></ul><ul><li>National </li></u...
1.-  Structure of the market. Terrestrial Broadcasting | National Scope http://www.rtve.es <ul><li>Public Operator: RTVE <...
Comparative Television Studies -- Spain --   1.-  Structure of the market. Terrestrial Broadcasting | Autonomic Scope Publ...
Comparative Television Studies -- Spain --   1.-  Structure of the market. Terrestrial Broadcasting | Local Scope <ul><li>...
Comparative Television Studies -- Spain --   1.-  Structure of the market. Satellital Broadcasting <ul><li>Free Operators:...
1.-  Structure of the market. Audience evolution | National terrestrial channels. Comparative Television Studies -- Spain ...
+ 64:  316 min.  1 min. 45-64:  260 min.  4 min. 13-24:  149 min.  8 min. 1.-  Structure of the market. Comparative Televi...
2.-  Key factors (2003) <ul><li>Public Operator (RTVE) reachs a debt of 6 billion €.  (Funding system: public budget + adv...
Comparative Television Studies -- Spain --   2.-  Key factors (2003) <ul><li>Digital Television: Descoordination. </li></u...
Comparative Television Studies -- Spain --   How do the market structure and the key factors affect the programming and pr...
Comparative Television Studies -- Spain --   The season 2003 / 2004 has been characterized by: <ul><li>Conservative progra...
Comparative Television Studies -- Spain --   3.-  Programming tendencies / genres. SERIES National fiction series get the ...
Comparative Television Studies -- Spain --   3.-  Programming tendencies / genres. NEWS 3 main events:  Prestige  |  Irak ...
Comparative Television Studies -- Spain --   3.-  Programming tendencies / genres. NEWS Roberto Suárez Candel |  Universit...
Comparative Television Studies -- Spain --   3.-  Programming tendencies / genres. MAGAZINES Cheap production and wide gri...
Comparative Television Studies -- Spain --   3.-  Programming tendencies / genres. MAGAZINES % of time dedicated to “docu-...
Comparative Television Studies -- Spain --   3.-  Programming tendencies / genres. REALITIES Pre-eminence of ‘docu-show’ g...
Comparative Television Studies -- Spain --   3.-  Programming tendencies / genres. REALITIES Dissemination of ‘Brig Brothe...
Comparative Television Studies -- Spain --   3.-  Programming tendencies / genres. KIDS NEWS MAGAZINE KILLER CONTENT NEWS ...
Comparative Television Studies -- Spain --   4.-  Some examples: Video Roberto Suárez Candel |  Universitat Pompeu Fabra B...
Comparative Television Studies -- Spain --   Roberto Suárez Candel Universitat Pompeu Fabra Barcelona, Spain. Thank you ve...
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Spanish Television: An approach to its structure and programming tendencies (2003/2004)

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Presentation at the seminar "Comparative Television Studies" organised by the Institutionen för Journalistik, Medier och Kommunikation (JMK) at the University of Stockholm.

Stockholm, December 2004.

Author: Roberto Suárez Candel

Published in: Business, Travel
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Spanish Television: An approach to its structure and programming tendencies (2003/2004)

  1. 1. Spanish Television: An approach to its structure and programming tendencies. (2003/2004) PhD course: Comparative Television Studies. Roberto Suárez Candel Universitat Pompeu Fabra Barcelona, Spain.
  2. 2. 1.- Structure of the television market. 2.- Key facts of the last year. 3.- Programming tendencies / genres. 4.- Some examples. Comparative Television Studies -- Spain -- Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain.
  3. 3. 1.- Structure of the market. <ul><li>Terrestrial / cable broadcasting are defined by law as public services. </li></ul><ul><li>Terrestrial broadcasting can be managed by a Public Television or private/commercial companies. </li></ul><ul><li>Cable broadcasting is offered in 43 regions | 2 licences per region: Old public Telecomm (“Telefónica”) / beauty contest. </li></ul><ul><li>Satellital broadcasting is considered a commercial service. </li></ul>Comparative Television Studies -- Spain -- Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain.
  4. 4. 1.- Structure of the market. <ul><li>Terrestrial Broadcasting is divided in 3 scopes: </li></ul><ul><li>National </li></ul><ul><li>Autonomic </li></ul><ul><li>Local </li></ul><ul><li>Ownership Restrictions. </li></ul><ul><li>49%  100% </li></ul><ul><li>No participation in a lower scope. </li></ul><ul><li>Limitations to Autonomic/local sindication. </li></ul>Comparative Television Studies -- Spain -- Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain.
  5. 5. 1.- Structure of the market. Terrestrial Broadcasting | National Scope http://www.rtve.es <ul><li>Public Operator: RTVE </li></ul><ul><li>Free commercial operators: </li></ul>http://www.telecinco.es http://www.antena3tv.com <ul><li>Pay commercial operator: </li></ul>http://www.plu.es Comparative Television Studies -- Spain -- Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain.
  6. 6. Comparative Television Studies -- Spain -- 1.- Structure of the market. Terrestrial Broadcasting | Autonomic Scope Public Operators Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain.
  7. 7. Comparative Television Studies -- Spain -- 1.- Structure of the market. Terrestrial Broadcasting | Local Scope <ul><li>Important increase of the number of operators: </li></ul><ul><li>(1999) 741  (2002) 897 21% </li></ul><ul><li>Important process of association (Networks). </li></ul><ul><li>New legislation is needed | National vs Autonomic Adm. </li></ul><ul><li>Impact of the digitalisation. </li></ul>Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain.
  8. 8. Comparative Television Studies -- Spain -- 1.- Structure of the market. Satellital Broadcasting <ul><li>Free Operators: </li></ul><ul><li>Pay Operators (digital): </li></ul>(2003) Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain.
  9. 9. 1.- Structure of the market. Audience evolution | National terrestrial channels. Comparative Television Studies -- Spain -- Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain.
  10. 10. + 64: 316 min. 1 min. 45-64: 260 min. 4 min. 13-24: 149 min. 8 min. 1.- Structure of the market. Comparative Television Studies -- Spain -- 25-44: 197 min. 4 min. Age groups consumption variation Daily audience evolution. Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain.
  11. 11. 2.- Key factors (2003) <ul><li>Public Operator (RTVE) reachs a debt of 6 billion €. (Funding system: public budget + adv.) </li></ul><ul><li>Commercial Operators denounce lack of competition. </li></ul><ul><li>Advertising funding has reached a high saturation level. </li></ul>Comparative Television Studies -- Spain -- <ul><li>Need of a National Regulatory Authority for Audiovisual | Review of Legislation. </li></ul>Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain.
  12. 12. Comparative Television Studies -- Spain -- 2.- Key factors (2003) <ul><li>Digital Television: Descoordination. </li></ul>Terrestrial: Suffers a setback. Breakdown of the first pay operator (Quiero Tv). Free national operators are forced to migrate (2002). Lack of receivers and contents with real added value in the market. Extra operation costs. Satellital: 2 pay operators merged to overcome dissapointing economic & subscribing situation. It supposes: <ul><li>Renegotiation of cinema/sports rights. </li></ul><ul><li>Reduction of channels and indep. producers. </li></ul><ul><li>Power concentration. </li></ul>Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain.
  13. 13. Comparative Television Studies -- Spain -- How do the market structure and the key factors affect the programming and production strategies? Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain.
  14. 14. Comparative Television Studies -- Spain -- The season 2003 / 2004 has been characterized by: <ul><li>Conservative programming strategies. </li></ul><ul><li>Little innovation in the field of content / formats. </li></ul><ul><li>Search of maximum profitability. </li></ul><ul><li>Operators have homogenized their offer. </li></ul><ul><li>Significative drop of the quality and taste. </li></ul>3.- Programming tendencies / genres. Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain.
  15. 15. Comparative Television Studies -- Spain -- 3.- Programming tendencies / genres. SERIES National fiction series get the best audience results. (killer content / branding) Family plots are the most successful. Professional storylines lose ground. Operators want quick results. High removing rates. Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain.
  16. 16. Comparative Television Studies -- Spain -- 3.- Programming tendencies / genres. NEWS 3 main events: Prestige | Irak | Elections Political / Government pressure / manipulation is denounced. Spectacularization of contents. Branding / self promotion. Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain.
  17. 17. Comparative Television Studies -- Spain -- 3.- Programming tendencies / genres. NEWS Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain.
  18. 18. Comparative Television Studies -- Spain -- 3.- Programming tendencies / genres. MAGAZINES Cheap production and wide grid coberture = profitability. Content diversity: news, health, etc. Branding: reference to other contents. Increase of reality genre – docu-shows. Promotion of freak star-system | low taste. Love affairs – “pink” journalism. Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain.
  19. 19. Comparative Television Studies -- Spain -- 3.- Programming tendencies / genres. MAGAZINES % of time dedicated to “docu-shows” in the morning / afternoon magazines. Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain.
  20. 20. Comparative Television Studies -- Spain -- 3.- Programming tendencies / genres. REALITIES Pre-eminence of ‘docu-show’ genre. The audience has decreased in second editions. New rules, incentives and audience-participation strategies are introduced. Low / freak star-system as participants. Used as ‘killer content’. Dissemination in the grid. Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain.
  21. 21. Comparative Television Studies -- Spain -- 3.- Programming tendencies / genres. REALITIES Dissemination of ‘Brig Brother’ in Telecinco. Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain.
  22. 22. Comparative Television Studies -- Spain -- 3.- Programming tendencies / genres. KIDS NEWS MAGAZINE KILLER CONTENT NEWS MAGAZINE KILLER CONTENT NEWS LATE NIGHT SHOWS KILLER CONTENT PRIME TIME 20:30 - 00:00 14:30 – 15:30 10:00 – 13:30 09:00 – 10:00 07:00 – 09:00 13:30 – 14:30 16:00 – 20:00 Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain.
  23. 23. Comparative Television Studies -- Spain -- 4.- Some examples: Video Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain.
  24. 24. Comparative Television Studies -- Spain -- Roberto Suárez Candel Universitat Pompeu Fabra Barcelona, Spain. Thank you very much for your attention!! [email_address] http://www.comunicacionymedios.com

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