Public Service Media Offer in Germany

PublicService Media Offer in Germany
Gruppo Europeo di Torino
Torino, September 19th, 2011
Dr. Roberto Suárez Candel
Marie CurieResearchFellow

PSB- Digital
Redefining and repositioningPublicServiceBroadcasting in the digital and multiplatformscenario.
Post-doctoral Research Project
fundedbythe Marie CurieIntra-EuropeanAction
www.psb-digital.eu

PublicServiceOperators
1

Television + Radio
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Television
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4

5

HighDefinition
6

National Radio Services
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MultiplatformAvailability
Digital Terrestrial(DVB-T / DAB)
Cable (analogue / digital)
Satellite(analogue / digital  switchover 4/2012)
IPTV
Online
Web (livestreaming + on-demand)
StreamingPortals
Smart-phones & Tablets
Connected TV
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MultiplatformAvailability
Platform reception development 1993–2011 (TV Homes in %)
source: AGF/GfK-Fernsehforschung
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Development of Online Strategies
Lifestreaming and on-demand: Mediathek
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Lifestreaming and on-demand: Mediathek
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On-demandportals
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Portable devices: smart-phones & tablets’ APPs
Tagesschau (Dec’2010)
ZDF Mediathek (Sept’2011)
Sportschau
NDR Rdio
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15

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Connected TV & Hybridservices
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Social Networks
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Budget
Revenues of ARD and ZDF 2005–2010 (€ million)
source: KEF
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Results
Market share of viewing time in %
Schröder (2011: 14)
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Issues / Tendencies
Ex-ante evaluation: 3 Stufen Test
APPsconflict: Editorsvs PSB
PublicServiceFeeReform (2013)
Linear broadcastingstillmainstream
Multiplatform = new distributionwindowstoreach new/segmentedaudiences
Online offers: progressiveemancipation
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Grazie!
Dr. Roberto Suárez Candel
Marie CurieResearchFellow
Hans BredowInstitut
Hamburg - Germany
r.suarez@hans-bredow-institut.de
www.psb-digital.eu

Public Service Media Offer in Germany

by Roberto Suárez Candel on Sep 19, 2011

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