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Promoting and Embedding E-books
Caren Milloy E-books Project Manager    JISC Collections [email_address] www.jiscebooksproject.org
The Vision <ul><li>The UK education community will have access to quality e-book content that is of high relevance to teac...
Wanted: Textbooks! <ul><li>There is a demand for core reading list e-books in my institution but these are not being made ...
Why the project? <ul><li>Different selling chain </li></ul><ul><li>What business models? What licensing models?  </li></ul...
Why UK higher education has not bought more  e-books <ul><li>E-book pricing models are not satisfactory (64%) </li></ul><u...
Is there any pressure on you to develop e-book  collections in your library? <ul><li>Yes 68% No 32% </li></ul><ul><li>If t...
Roles for JISC Collections as a consortia in e-books acquisition <ul><li>Seeking to get the best buys for the sector – nat...
Project Aims <ul><li>license collections of e-books that are highly relevant to UK higher education taught course students...
Getting the bids in <ul><li>Issued ITT </li></ul><ul><li>Persuading publishers and aggregators to bid </li></ul><ul><li>11...
Selecting the right e-books <ul><li>Consultation methodology  </li></ul><ul><ul><li>at the time was looking at over 3000 e...
Meeting Expectations <ul><li>Want a core collection of e-books </li></ul><ul><li>Want good terms and conditions of use </l...
Licensing 2 blank 1 7 2 6 1 5 4 4 18 3 17 2 28 1 No. of responses Compliance with the distributed searching standard Z39.5...
Licensing 0 blank 1 7 1 6 0 5 5 4 21 3 13 2 32 1 No. of responses Allowing users to electronically save parts of the e-boo...
Deep Log Analysis <ul><li>The aims of the DLA study are to: • monitor, analyse and evaluate the usage of the e-books inclu...
Promotion and MARC records <ul><li>Quality assured MARC records  </li></ul><ul><li>One stop shop for the MARC records – NE...
Promoting and Embedding <ul><li>Identify the issues that librarians face on a daily basis in promoting and embedding e-boo...
Traditional Model <ul><li>Publisher >>>> Lecturer </li></ul><ul><li>Lecturer adopts as “core” or “recommended” </li></ul><...
The Librarian – changing roles <ul><li>‘ whereas in the past librarians were involved in simply providing access to learni...
Challenges Librarians have to promote to a wide range of users, subject areas, skill sets and currently publishers and agg...
Challenges cont… Confusion over variety of pricing models and lack of models that allow flexibility required to meet needs...
What drives eBooks usage?  [Ebrary survey]
How do patrons find eBooks? [Ebrary survey]
JISC Collections <ul><li>What can JISC Collections do to help librarians? </li></ul><ul><li>Single point for resource disc...
Publishers and Aggregators? <ul><li>Consultative and collaborative approach – listen to the librarians and use their exper...
 
Generation D <ul><li>‘ Generation-D are – by the time they are of schooling age – much more familiar with Google than a li...
 
New Technologies? <ul><li>Not all users are Generation D or Digital Natives – users have different expectations </li></ul>...
The future <ul><li>Collaboration and sharing </li></ul>
Thank you <ul><li>Thank you for listening </li></ul><ul><li>www.jiscebooksproject.org </li></ul><ul><li>[email_address] </...
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JISC National eBooks repository project

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A presentation delivered by eBooks Project Manager Caren Milloy at the RSC SE Learning resources forum at Highbury College Portsmouth, November 07th 2007

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Transcript of "JISC National eBooks repository project"

  1. 1. Promoting and Embedding E-books
  2. 2. Caren Milloy E-books Project Manager JISC Collections [email_address] www.jiscebooksproject.org
  3. 3. The Vision <ul><li>The UK education community will have access to quality e-book content that is of high relevance to teaching, learning and research across the broadest range of subject areas. </li></ul><ul><li>Flexible business and licensing models will support a diversity of needs, allowing users to do what they want when they want and how they want for education purposes. </li></ul><ul><li>All e-books will be easily discoverable and consistent standards will allow all content to be fully integrated into library, learning and research environments. </li></ul><ul><li>E-Books Working Group 2007 </li></ul>
  4. 4. Wanted: Textbooks! <ul><li>There is a demand for core reading list e-books in my institution but these are not being made available and when I ask publishers why they say that there is no evidence of the demand and thus they are reluctant to make these e-books available. But if they don’t make the core titles available online then users are not as interested and therefore the level of demand seems low. </li></ul>
  5. 5. Why the project? <ul><li>Different selling chain </li></ul><ul><li>What business models? What licensing models? </li></ul><ul><li>Not sure what e-books are available </li></ul><ul><li>Who should take the lead? </li></ul>
  6. 6. Why UK higher education has not bought more e-books <ul><li>E-book pricing models are not satisfactory (64%) </li></ul><ul><li>There is too little choice of e-book titles (62%) </li></ul><ul><li>E-book access models are not satisfactory (53%) </li></ul><ul><li>We are waiting for the market to settle down (33%) </li></ul><ul><li>We are waiting for JISC Collections to offer better e-book deals (30%) </li></ul><ul><li>E-books are too expensive (28%) </li></ul><ul><li>I do not know what is available (18%) </li></ul><ul><li>There is no demand for e-books here (13%) </li></ul><ul><li>Affiliated/ external users are not allowed access (11%) </li></ul><ul><li>The technology is too complicated (8%) </li></ul>
  7. 7. Is there any pressure on you to develop e-book collections in your library? <ul><li>Yes 68% No 32% </li></ul><ul><li>If there is pressure, where is that coming from? </li></ul><ul><ul><li>Librarians (54%) </li></ul></ul><ul><ul><li>Students (38%) </li></ul></ul><ul><ul><li>Teachers (27%) </li></ul></ul><ul><ul><li>Management (23%) </li></ul></ul><ul><ul><li>Researchers (9%) </li></ul></ul>
  8. 8. Roles for JISC Collections as a consortia in e-books acquisition <ul><li>Seeking to get the best buys for the sector – national VFM role (87%) </li></ul><ul><li>Investigating innovative formats or purchasing models that are being offered (66%) </li></ul><ul><li>Buying resources that are essential in niche areas for research and teaching where the users would not be able to afford it without help (40%) </li></ul>
  9. 9. Project Aims <ul><li>license collections of e-books that are highly relevant to UK higher education taught course students in four discipline areas: </li></ul><ul><ul><li>Business and Management studies </li></ul></ul><ul><ul><li>Engineering </li></ul></ul><ul><ul><li>Medicine (not mental health or nursing) </li></ul></ul><ul><ul><li>Media Studies </li></ul></ul><ul><li>evaluate the use of the e-books through deep log analysis and to asses the impact of the ‘free at the point of use’ e-books upon publishers, aggregators and libraries </li></ul><ul><li>transfer knowledge acquired in the project to publishers, aggregators and libraries to help stimulate an e-books market that has appropriate business and licensing models </li></ul>
  10. 10. Getting the bids in <ul><li>Issued ITT </li></ul><ul><li>Persuading publishers and aggregators to bid </li></ul><ul><li>11 bids received </li></ul><ul><ul><li>some good some not so good! </li></ul></ul><ul><li>Findings </li></ul><ul><ul><li>Hesitant to take the leap required! </li></ul></ul><ul><ul><li>Not all publishers are ready to move forward and even if they are, a lack of strategy and coordination can hold them back </li></ul></ul>
  11. 11. Selecting the right e-books <ul><li>Consultation methodology </li></ul><ul><ul><li>at the time was looking at over 3000 e-books! </li></ul></ul><ul><ul><li>each institution is different </li></ul></ul><ul><li>6 bids = 136 books </li></ul><ul><li>The value placed by the publishers on these 136 e-books, with free at the point of use access, for all UK HE institutions (that’s over 2.4 million students and their tutors) was £2.08 million excluding VAT! The consultation process enabled JISC Collections to prioritise within the £600,000 funding available. </li></ul>
  12. 12. Meeting Expectations <ul><li>Want a core collection of e-books </li></ul><ul><li>Want good terms and conditions of use </li></ul><ul><li>Want the e-books on the platforms already using </li></ul><ul><li>Findings: </li></ul><ul><ul><li>High fees to protect revenue </li></ul></ul><ul><ul><li>Lack of standards compliance </li></ul></ul><ul><ul><li>Aggregators platforms </li></ul></ul>
  13. 13. Licensing 2 blank 1 7 2 6 1 5 4 4 18 3 17 2 28 1 No. of responses Compliance with the distributed searching standard Z39.50 is: 1 blank 0 7 1 6 0 5 5 4 13 3 15 2 38 1 No. of responses Compliance with the Open URL standard is: 5 blank 2 7 2 6 0 5 3 4 17 3 18 2 26 1 No. of responses Compliance with W3C Double-A (priority 2) is: 1 blank 1 7 1 6 0 5 2 4 5 3 11 2 52 1 No. of responses Compliance with the Disability Discrimination Act Standards is:
  14. 14. Licensing 0 blank 1 7 1 6 0 5 5 4 21 3 13 2 32 1 No. of responses Allowing users to electronically save parts of the e-books is: 1 blank 1 7 0 6 0 5 0 4 5 3 15 2 51 1 No. of responses Allowing users to provide access to the e-books via links direct from the VLE/MLE is: 0 blank 1 7 3 6 0 5 6 4 27 3 17 2 19 1 No. of responses Allowing users to incorporate parts of the e-books but not the whole e-book into a VLE/MLE is: 0 blank 2 7 0 6 1 5 0 4 4 3 16 2 50 1 No. of responses Allowing users to print out copies of parts of the e-books is:
  15. 15. Deep Log Analysis <ul><li>The aims of the DLA study are to: • monitor, analyse and evaluate the usage of the e-books included in the project through deep log analysis techniques • assess, understand and report on the behaviours of users through surveys informed by the deep log data • analyse the deep log data for each title in the collection against the print sales figures provided by the publishers / aggregators over the lifetime of the study and for the past three years • analyse the deep log data for each e-book in the project against the ‘print circulation data’ provided by librarians over the lifetime of the study </li></ul>
  16. 16. Promotion and MARC records <ul><li>Quality assured MARC records </li></ul><ul><li>One stop shop for the MARC records – NEOCaR: (JISC National E-books Observatory Catalogue Records) will provide librarians with a single download process for the MARC 21 records for all the e-books licensed as part of the project </li></ul><ul><li>Promotional materials that can be customised </li></ul><ul><ul><li>News of the day </li></ul></ul><ul><ul><li>What’s new? </li></ul></ul><ul><ul><li>Emails to staff / departments </li></ul></ul><ul><ul><li>Bookmarks </li></ul></ul>
  17. 17. Promoting and Embedding <ul><li>Identify the issues that librarians face on a daily basis in promoting and embedding e-books </li></ul><ul><li>Find out what JISC Collections could do to help librarians </li></ul><ul><li>Find out what publishers and aggregators could do to help </li></ul><ul><li>Think about new technologies in promotion </li></ul>
  18. 18. Traditional Model <ul><li>Publisher >>>> Lecturer </li></ul><ul><li>Lecturer adopts as “core” or “recommended” </li></ul><ul><li>Publisher >>>> Campus bookshop </li></ul><ul><li>Publisher >>>> Library </li></ul><ul><li>Student >>>> Campus bookshop (buy) </li></ul><ul><li>Student >>>> Online bookshop (buy) </li></ul><ul><li>Student >>>> Library (borrow) </li></ul><ul><li>Student >>>> Doesn’t buy or borrow……….. </li></ul>
  19. 19. The Librarian – changing roles <ul><li>‘ whereas in the past librarians were involved in simply providing access to learning resources, today they are often involved in promoting user interaction with content’ </li></ul><ul><li>PENNY, D.; CLIFFE, R., 2006. Libraries in the Digital Age: implications for publishers. London: Electronic Publishing Services Ltd </li></ul><ul><li>advocacy and sales </li></ul><ul><li>transitional phase </li></ul><ul><li>Information literacy </li></ul>
  20. 20. Challenges Librarians have to promote to a wide range of users, subject areas, skill sets and currently publishers and aggregators are trying to push the one size fits all approach. Also, the lack of interoperable standards is preventing embedding in the VLE and Library management systems. Poor understanding by publishers and library staff of each other’s needs Lack of awareness by academic staff of e-books fuelled by difficulties in engaging staff in training, negative perceptions of e-books and lack of ownership of reading lists. Low awareness in HEIs of the relevance and value of e-books Confusion about publishers and aggregators offerings – no easy process for discovering what e-books are available Ignorance in the HE sector about what e-books are available Issues to address as identified in the Promoting and Embedding Workshop Issue to address as identified in the Feasibility Study
  21. 21. Challenges cont… Confusion over variety of pricing models and lack of models that allow flexibility required to meet needs Pricing models for e-books are not appropriate Licensing models are too restrictive to encourage use of e-books – simultaneous users, printing, linking…not meeting needs of users Publishers are not making the right textbooks available electronically on the right terms Content of e-books is not relevant to UK HE courses combined with reluctance to make available new editions online The available e-books are not up to date or relevant to UK users Lack of critical mass of e-textbooks means that students don’t see e-books that directly meet their course needs and therefore do not use them Too few e-textbooks and core monographs are available Confusion over the differences in platforms, platform functionality, access to the platforms Complexity of some access routes to publishers’ or aggregators’ platforms deters users
  22. 22. What drives eBooks usage? [Ebrary survey]
  23. 23. How do patrons find eBooks? [Ebrary survey]
  24. 24. JISC Collections <ul><li>What can JISC Collections do to help librarians? </li></ul><ul><li>Single point for resource discovery facilitated by a comprehensive catalogue of free, QA’ed MARC records – NEOCaR </li></ul><ul><li>A tool to compare the functionality and standards compliance of the aggregators – Academic Database Assessment Tool </li></ul><ul><li>Coordinating and lobbying role – introduce a set of minimum standards that e-book platforms have to meet? </li></ul>
  25. 25. Publishers and Aggregators? <ul><li>Consultative and collaborative approach – listen to the librarians and use their expertise </li></ul><ul><li>Customisable promotional materials - that focus on the value of the e-book content rather than the value of the platform, videos, wikis, blogs…how to integrate the e-books </li></ul><ul><li>Meet the standards – interoperable with LMS, VLE’s </li></ul><ul><li>More content….better terms and conditions of use </li></ul>
  26. 27. Generation D <ul><li>‘ Generation-D are – by the time they are of schooling age – much more familiar with Google than a library’s online catalogue…Gen-D is far more proficient and comfortable, browsing the library’s website and accessing online resources through hypertext links from their laptops, than manually slogging through mountain high book stacks…Generation-D prefers interactive, hyper-linked multimedia over the traditional static, text-orientated printed items. They want a sense of control; they need experimental and collaborative approaches rather than formal, librarian guided, library centric services.’ ( Shih and Allen , Generation-D users 2007, p.96) </li></ul><ul><li>users are changing…are librarians ready for this? Are publishers ready? Are Aggregators ready? Are we promoting where the users are? </li></ul>
  27. 29. New Technologies? <ul><li>Not all users are Generation D or Digital Natives – users have different expectations </li></ul><ul><li>Connect with your users – get our the LRC </li></ul><ul><li>Explore creating reading lists using Delicious, tagging e-books…embed it in the VLE? </li></ul><ul><li>Share your ideas using blogs and wikis </li></ul><ul><li>Get students to write a blog on your library website about how they used e-books in their course </li></ul><ul><li>Use RSS feeds to alert staff of new e-books added to the collections </li></ul><ul><li>Add direct links from the VLE to the e-books </li></ul><ul><li>What about adding reviews to the catalogue </li></ul><ul><li>Create videos and online training for staff and students </li></ul><ul><li>Insert widgets into library pages – or widgets into facebook? </li></ul>
  28. 30. The future <ul><li>Collaboration and sharing </li></ul>
  29. 31. Thank you <ul><li>Thank you for listening </li></ul><ul><li>www.jiscebooksproject.org </li></ul><ul><li>[email_address] </li></ul><ul><li>02030066003 </li></ul><ul><li>07817030769 </li></ul>
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