250 Million Users Can't Be Wrong!

250 Million Users Can’t Be Wrong!

Presenters Ken Colburn - President Data Doctors Peter Ross - CEO Senior Helpers Ron Adelman - Internet Marketing Consultant WSI

250 Million Users Can’t Be Wrong

Discuss the basics of social networking and why it is today’s fastest growing segment of the World Wide Web.

Learn about today’s hottest social networking and media, blogging, video, social benchmarking, and content sites.

Explore ways franchise companies can use these new types of sites to build and grow web activity, presence, and exposure.

Hear success stories about how franchisors have successfully utilized these new web based vehicles to grow.

Gain insight into the secrets of optimizing exposure on major search sites through the effective use of social sites.

How Many of You Are NOT Using Social Media Today? Source Forester The Social Media Ladder Creators Critics Collectors Joiners Spectators Inactives

None of the Above

You can examine how each of your franchises could best use these “Social Media” systems Inactives neither create nor consume social content of any kind

Source: MarketingSherpa - Social Media Marketing and PR benchmark survey 2008 Why companies don't do Social Media Marketing

Spectators consume social content including blogs, user-generated video, podcasts, forums, or reviews Source Forester The Social Media Ladder

None of the Above

Thanks to YouTube, any business can effectively market themselves via online video at zero cost to post to YouTube How many of you are spectators? Creators Critics Collectors Joiners Spectators Inactives

Read blogs

Watch video from other users

Listen to podcasts

Read online forums

Read customer ratings/reviews

Optimize YouTube Videos

Joiners connect in social networks like LinkedIn and Facebook Source Forester The Social Media Ladder

None of the Above

Read blogs

Listen to podcasts

Read online forums

How many of you maintain social media profiles? Creators Critics Collectors Joiners Spectators Inactives

Maintain profile on a social networking site

Visit social networking sites

Linkedin Profile Example

Conversation

You want your community to:

Interact

Discuss

Ask for help

Praise

Criticize

Make suggestions

Conversation

You want your community to:

Interact

Discuss

Ask for help

Praise

Criticize

Make suggestions

You have to:

Listen!

Answer questions

Deal with issues

Praise them

Provide info

Give incentives/perks

Clarify

Publicize

Build your base

Collectors organize content for themselves or others using RSS feeds, tags, following on twitter and voting sites like Digg.com Source Forester The Social Media Ladder

None of the Above

Read blogs

Listen to podcasts

Read online forums

How many of you receive RSS feeds or use twitter? Creators Critics Collectors Joiners Spectators Inactives

Use RSS feeds

Add “tags” to Web pages or photos

“ Vote” for Web sites online

monitoring a developing news story

keeping current on a competitor or industry

getting the latest on a celebrity or event

keeping tabs on your favorite sports teams

combine many feeds into one, then sort, filter and translate it.

geocode your favorite feeds and browse the items on an interactive map.

power widgets/badges on your web site.

grab the output of any Pipes as RSS, JSON, KML, and other formats.

Know what’s happening with your brand With Google Alerts

How Can Franchises Profit from Social Bookmarking Sites

Social Bookmarking sites get indexed quickly

People tend to share, comment, and bookmark your site

You receive high quality incoming links to your sites

If your site is on the front page of a Social Bookmarking site, be prepared for traffic!

Critics respond to content from others. They post reviews, comment on blogs, participate in forums, and edit wiki articles. Source Forester The Social Media Ladder

None of the Above

Read blogs

Listen to podcasts

Read online forums

Use RSS feeds

How many of you comment on blogs? Creators Critics Collectors Joiners Spectators Inactives

Respond to content from others.

Post reviews

Comment on Blogs

Edit Wiki articles

Source: MarketingSherpa - Social Media Marketing and PR benchmark survey 2008 Effective Social Media Tactics vs Accurate Measurements

Blog Sites Why Search Engines Love Blogs

Fresh content

Links and more links

Search engines find it easy to crawl blogs

Encourage visitors to leave comments and links which search engines love

Discussion Group, Blogs, Forums Your potential customers are talking about you right now!

Creators make social content go. They write blogs or upload video, music, or text. Source Forester The Social Media Ladder

None of the Above

Read blogs

Listen to podcasts

Read online forums

Use RSS feeds

Post reviews

Comment on Blogs

Edit Wiki articles

Creators Critics Collectors Joiners Spectators Inactives

Publish a blog

Publish your own Web pages

Upload video you created

Upload audio/music you created

Write articles or stories and post them

How many of you upload video or publish a blog? Source Forester The Social Media Ladder

None of the Above

Read blogs

Listen to podcasts

Read online forums

Use RSS feeds

Post reviews

Comment on Blogs

Edit Wiki articles

Creators Critics Collectors Joiners Spectators Inactives

Publish a blog

Publish your own Web pages

Upload video you created

Upload audio/music you created

Write articles or stories and post them

Manage Your Online Brand Reputation

Ensure that you know if anything is impacting your brand as soon as possible!

Social Media & Search Engine Optimization work together

Do you have a volume of keyword optimized content?

How frequently do you add valuable content?

Can the search engines & users find all your content?

Are all your pages original?

Does every page of your site add to the conversion funnel?

Social Media is only as good as your site… Questions to ask yourself

Thank You…….

Questions?

250 Million Users Can't Be Wrong!

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Notes on slide 1

Favorites, Groups & Events