250 Million Users Cant Be Wrong

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250 Million Users Cant Be Wrong - Learn about using social media with your franchise.

250 Million Users Cant Be Wrong - Learn about using social media with your franchise.

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  • 1. 250 Million Users Can’t Be Wrong!
  • 2. Presenters Ken Colburn - President Data Doctors Peter Ross - CEO Senior Helpers Ron Adelman - Internet Marketing Consultant WSI
  • 3.  
  • 4.  
  • 5. 250 Million Users Can’t Be Wrong
    • Discuss the basics of social networking and why it is today’s fastest growing segment of the World Wide Web.
    • Learn about today’s hottest social networking and media, blogging, video, social benchmarking, and content sites.
    • Explore ways franchise companies can use these new types of sites to build and grow web activity, presence, and exposure.
    • Hear success stories about how franchisors have successfully utilized these new web based vehicles to grow.
    • Gain insight into the secrets of optimizing exposure on major search sites through the effective use of social sites.
  • 6.  
  • 7.  
  • 8. How Many of You Are NOT Using Social Media Today? Source Forester The Social Media Ladder Creators Critics Collectors Joiners Spectators Inactives
    • None of the Above
    You can examine how each of your franchises could best use these “Social Media” systems Inactives neither create nor consume social content of any kind
  • 9. Source: MarketingSherpa - Social Media Marketing and PR benchmark survey 2008 Why companies don't do Social Media Marketing
  • 10. Spectators consume social content including blogs, user-generated video, podcasts, forums, or reviews Source Forester The Social Media Ladder
    • None of the Above
    Thanks to YouTube, any business can effectively market themselves via online video at zero cost to post to YouTube How many of you are spectators? Creators Critics Collectors Joiners Spectators Inactives
    • Read blogs
    • Watch video from other users
    • Listen to podcasts
    • Read online forums
    • Read customer ratings/reviews
  • 11.  
  • 12. Optimize YouTube Videos
  • 13. Optimize YouTube Videos
  • 14.  
  • 15. Joiners connect in social networks like LinkedIn and Facebook Source Forester The Social Media Ladder
    • None of the Above
    • Read blogs
    • Watch video from other users
    • Listen to podcasts
    • Read online forums
    • Read customer ratings/reviews
    How many of you maintain social media profiles? Creators Critics Collectors Joiners Spectators Inactives
    • Maintain profile on a social networking site
    • Visit social networking sites
  • 16.  
  • 17. Linkedin Profile Example
  • 18. Conversation
    • You want your community to:
    • Interact
    • Discuss
    • Ask for help
    • Praise
    • Criticize
    • Make suggestions
  • 19. Conversation
    • You want your community to:
    • Interact
    • Discuss
    • Ask for help
    • Praise
    • Criticize
    • Make suggestions
    • You have to:
    • Listen!
    • Answer questions
    • Deal with issues
    • Praise them
    • Provide info
    • Give incentives/perks
    • Clarify
    • Publicize
    • Build your base
  • 20.  
  • 21. Collectors organize content for themselves or others using RSS feeds, tags, following on twitter and voting sites like Digg.com Source Forester The Social Media Ladder
    • None of the Above
    • Read blogs
    • Watch video from other users
    • Listen to podcasts
    • Read online forums
    • Read customer ratings/reviews
    • Maintain profile on a social networking site
    • Visit social networking sites
    How many of you receive RSS feeds or use twitter? Creators Critics Collectors Joiners Spectators Inactives
    • Use RSS feeds
    • Add “tags” to Web pages or photos
    • “ Vote” for Web sites online
  • 22.  
  • 23.
    • monitoring a developing news story
    • keeping current on a competitor or industry
    • getting the latest on a celebrity or event
    • keeping tabs on your favorite sports teams
    • combine many feeds into one, then sort, filter and translate it.
    • geocode your favorite feeds and browse the items on an interactive map.
    • power widgets/badges on your web site.
    • grab the output of any Pipes as RSS, JSON, KML, and other formats.
  • 24. Know what’s happening with your brand With Google Alerts
  • 25. How Can Franchises Profit from Social Bookmarking Sites
    • Social Bookmarking sites get indexed quickly
    • People tend to share, comment, and bookmark your site
    • You receive high quality incoming links to your sites
    • If your site is on the front page of a Social Bookmarking site, be prepared for traffic!
  • 26. Critics respond to content from others. They post reviews, comment on blogs, participate in forums, and edit wiki articles. Source Forester The Social Media Ladder
    • None of the Above
    • Read blogs
    • Watch video from other users
    • Listen to podcasts
    • Read online forums
    • Read customer ratings/reviews
    • Maintain profile on a social networking site
    • Visit social networking sites
    • Use RSS feeds
    • Add “tags” to Web pages or photos
    • “ Vote” for Web sites online
    How many of you comment on blogs? Creators Critics Collectors Joiners Spectators Inactives
    • Respond to content from others.
    • Post reviews
    • Comment on Blogs
    • Edit Wiki articles
  • 27. Source: MarketingSherpa - Social Media Marketing and PR benchmark survey 2008 Effective Social Media Tactics vs Accurate Measurements
  • 28.  
  • 29. Blog Sites Why Search Engines Love Blogs
    • Fresh content
    • Links and more links
    • Search engines find it easy to crawl blogs
    • Encourage visitors to leave comments and links which search engines love
  • 30. Discussion Group, Blogs, Forums Your potential customers are talking about you right now!
  • 31. Creators make social content go. They write blogs or upload video, music, or text. Source Forester The Social Media Ladder
    • None of the Above
    • Read blogs
    • Watch video from other users
    • Listen to podcasts
    • Read online forums
    • Read customer ratings/reviews
    • Maintain profile on a social networking site
    • Visit social networking sites
    • Use RSS feeds
    • Add “tags” to Web pages or photos
    • “ Vote” for Web sites online
    • Respond to content from others.
    • Post reviews
    • Comment on Blogs
    • Edit Wiki articles
    Creators Critics Collectors Joiners Spectators Inactives
    • Publish a blog
    • Publish your own Web pages
    • Upload video you created
    • Upload audio/music you created
    • Write articles or stories and post them
  • 32. How many of you upload video or publish a blog? Source Forester The Social Media Ladder
    • None of the Above
    • Read blogs
    • Watch video from other users
    • Listen to podcasts
    • Read online forums
    • Read customer ratings/reviews
    • Maintain profile on a social networking site
    • Visit social networking sites
    • Use RSS feeds
    • Add “tags” to Web pages or photos
    • “ Vote” for Web sites online
    • Respond to content from others.
    • Post reviews
    • Comment on Blogs
    • Edit Wiki articles
    Creators Critics Collectors Joiners Spectators Inactives
    • Publish a blog
    • Publish your own Web pages
    • Upload video you created
    • Upload audio/music you created
    • Write articles or stories and post them
  • 33. Manage Your Online Brand Reputation
    • Ensure that you know if anything is impacting your brand as soon as possible!
  • 34. Social Media & Search Engine Optimization work together
  • 35.
    • Do you have a volume of keyword optimized content?
    • How frequently do you add valuable content?
    • Can the search engines & users find all your content?
    • Are all your pages original?
    • Does every page of your site add to the conversion funnel?
    Social Media is only as good as your site… Questions to ask yourself
  • 36. Thank You…….
  • 37. Questions?