Lost in the crowd?                                          STAND OUT FROM THE CROWD!                                     ...
E   X   P   E   C   T   A   D   V   E   R   T   I   S   I   N   G   ,         I    N    C     .           OUR MISSION IS T...
E   X   P     E   C   T   A    D   V   E   R   T    I   S   I   N   G   ,   I   N   C   .capabilities   Expect Advertising...
E   X   P   E   C   T      A   D   V   E   R   T    I   S   I   N   G   ,       I   N   C   .          Our client list inc...
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E   X    P   E   C   T       A    D      V   E   R   T   I   S   I   N   G   ,   I   N   C   .trade shows              TRA...
E   X    P   E   C   T        A        D   V   E   R   T   I   S    I   N     G     ,   I   N   C   .           MEDICALLY ...
E   X   P   E   C   T   A   D   V   E   R   T   I   S   I   N   G   ,   I   N   C   .other creative                       ...
E   X   P   E   C   T        A   D   V   E   R   T   I   S   I   N   G   ,   I   N   C   .why us?                         ...
E     X     P    E     C    T         A      D   V        E   R     T    I   S     I   N     G     ,       I   N     C    ...
x                                          e pect to stand out!                                                    Call Su...
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Expect Advertising, Inc.

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Expect Advertising, Inc. is an award-winning, full-service ad agency committed to helping your brand stand out from the crowd. We have been in business for over eleven years and our team represents highly accomplished individuals from various industries and global ad agencies. Our core differentiation resides in developing strategic ideas to stand out and deliver a higher ROI. Whether it's branding development, print, web, direct mail, trade shows or PR, Expect Advertising integrates consistent branding, messaging and memorability to ensure a higher ROI. To stand out from the crowd, please call (973) 777-8886 Ext 102 or visit www.expectad.com.

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Expect Advertising, Inc.

  1. 1. Lost in the crowd? STAND OUT FROM THE CROWD! Expect Advertising, Inc. is an award-winning, full-service, healthcare advertising agency committed to helping your brand stand out from the crowd by unleashing the power of innovative positioning, bold creative and integrated media.xe pect to stand out! www.expectad.com
  2. 2. E X P E C T A D V E R T I S I N G , I N C . OUR MISSION IS TO HELP YOU MAXIMIZE YOUR BRAND POTENTIAL! xpect Advertising, Inc. is a full-service, healthcareabout us E advertising agency committed to helping your brand stand out from the crowd by unleashing the power of innovative positioning, bold creative and integrated media. Science We specialize in integrating offline and online marketing to deliver 360º branding and a higher ROI. Our team has decades of collective industry and agency experience to proficiently meet your brand building needs. We are not impaired by big agency bureaucracy, so we can focus on IDEA you — promptly and cost efficiently. Whatever you bring to us — a product launch, rebranding or maximizing profits from an existing brand, Expect Advertising will add value to Strategy Creative your business and deliver a higher return on your investment. Expect Philosophy We believe a brand is built by developing memorable ideas that help your brand stand out in the crowded marketplace. The Expect team methodically combines science, strategy and creative to develop unique ideas that generate customer interest and inspire mindset change. We transform awareness into interest and desire into action. x e pect to stand out!
  3. 3. E X P E C T A D V E R T I S I N G , I N C .capabilities Expect Advertising is a full-service advertising agency and our services include: Advertising Branding Collateral Multimedia & Video Production Patient Education Programs PR Programs Direct Marketing Publication Planning eMarketing and eTraining Relationship Marketing Hospital and GPO Marketing Strategic Planning KOL Relationship Marketing Trade Show Marketing Managed Care Marketing Training Programs Marketing Research Web Design & Development Medically Relevant Premiums x e pect to stand out!
  4. 4. E X P E C T A D V E R T I S I N G , I N C . Our client list includes: Amylin Pharmaceuticals, Inc. New York Blood Centerclients AstraZeneca Baxter OraSure Technologies, Inc. Otsuka Pharmaceutical B. Braun Medical Pfizer Bolton Medical Rules-Based Medicine Bristol-Myers Squibb Sicor Pharmaceuticals Cordis Endovascular Sun Pharmaceutical Diagnostic Centers of America Takeda Pharmaceutical Edwards Lifesciences University of Medicine and Johnson & Johnson Dentistry of New Jersey ... and more x e pect to stand out!
  5. 5. Case StudyCampaign Refresh E X P E C T A D V E R T I S I N G , I N C . BRAND case studies Histofreezer® Portable Cryosurgical System Journal Ad CHALLENGE Histofreezer is a mature brand that was experiencing brand fatigue and very aggressive competition. OraSure approached Expect Advertising to develop ideas that could rejuvenate the brand and help to increase market share. Website SOLUTION After extensive research and analysis, Expect Advertising finessed the product positioning, fine-tuned its customer targeting and developed a character-based marketing campaign featuring a cool penguin. The campaign was entitled “A cool way to treat warts and lesions” and was rolled out through the Internet (histofreezer.com, facebook, twitter, eBlasts and google ads), print ad, collateral, direct marketing, telesales and trade show media. The marketing program “A Cool Way” Sales Aid helped to increase market share by 4.5%. x e pect to stand out!
  6. 6. Case Study E X P E C T A D V E R T I S I N G , I N C .Product Launch case studies BRAND Relay Thoracic Stent Graft CHALLENGE Direct Mail Bolton Medical asked Expect Advertising to develop a complete launch plan for their new product — Relay Thoracic Stent Graft. SOLUTION Expect Advertising developed a comprehensive launch plan that included strategic planning, Website branding development, journal ad, sales aid, brand website, web marketing, animation video, direct mail, patient education material, professional training and Journal Ad trade-show material. The initial response is very encouraging. x e pect to stand out!
  7. 7. Case Study E X P E C T A D V E R T I S I N G , I N C .Patient Education Patient Flip Chart case studies BRAND Procrit® CHALLENGE The Procrit team wanted to develop a DTP campaign to help patients of anemia taking Procrit. SOLUTION Expect Advertising developed an innovative DTP campaign that focused on “Proven Experience, Trusted Results” as a theme. The program included an ad, patient flip chart and a Q&A brochure. The campaign was very highly received by the Procrit team. Patient FAQ Brochure Journal Ad x e pect to stand out!
  8. 8. Case Study E X P E C T A D V E R T I S I N G , I N C .MIS Promotion case studies BRAND Edwards Extended Handle CHALLENGE Edwards was facing tough competition from upstart competitors in the MIS market. SOLUTION Expect Advertising developed a new message platform with an innovative creative to differentiate Edwards from the competition. The campaign was rolled out through a sales aid, journal ad, website and eblast. The campaign was very well MIS Sales Sheet received by the target audience. x e pect to stand out!
  9. 9. Case Study E X P E C T A D V E R T I S I N G , I N C .KOL Marketing case studies ARRHYTHMIC & ISCHEMIC EMERGENCIES “MEETING OF THE MINDS” SYMPOSIA Baxter wanted to educate its target audience about the effective treatment of atrial fibrillation. The Expect Group developed an innovative educational program that included live symposia and web training targeted towards cardiologists, anesthesiologists and emergency physicians. The program Monograph Meeting Information/Registration was based on the “Meeting of the WebSite Minds” concept wherein the top key opinion leaders cross-trained and educated the three different specialties. The educational program was highly successful and Baxter followed up with a print monograph and web symposia targeted to the physicians who were unable to attend the live meetings. Physician Direct Mail Invitation x e pect to stand out!
  10. 10. Case Study E X P E C T A D V E R T I S I N G , I N C .Campaign Refresh case studies BRAND Atacand CHALLENGE In a saturated and ultra- competitive marketplace, Atacand had a dated promotional campaign. Primary and secondary research showed that the two issues most important to the target audience were: effective blood pressure control and cardioprotection. SOLUTION Atacand “Strength And Protection” Marketing Campaign Expect Advertising developed a catchy “STRENGTH and PROTECTION” marketing campaign to emphasize Atacand’s core attributes and differentiate it from the competition. The campaign was very well received for its creativity and memorability. x e pect to stand out!
  11. 11. Case Study E X P E C T A D V E R T I S I N G , I N C .Sales Force Motivation OBJECTIVE case studies Sales Force Motivation CHALLENGE To increase new patient enrollments in the SYMLIN Support Program. SOLUTION Expect Advertising and Amylin launched the SYMLIN Support Program Contest, a motivational program that awarded the reps with highest number of new patient enrollments with awards and prizes. The program included a custom website, eBrochure, eBlasts and impressive prizes. Reps were able to interact online, share their success stories and claim their prizes at the end of the contest. The program was highly successful and Amylin asked Expect Advertising to develop two more motivational programs for the sales force and marketing teams called: SYMLIN Summer Surge Program Sales Force Motivation Website and Brochure and Byetta by Your Side Program. x e pect to stand out!
  12. 12. Case Study E X P E C T A D V E R T I S I N G , I N C .Professional Education case studies BRAND IV Busulfex CHALLENGE The survey results showed lingering questions and concerns amongst the target audience about dosing and administration of IV Busulfex. SOLUTION Expect Advertising developed an in-service video program and highlight brochure. The program was led by leading KOLs from the transplant specialty field. The video included real-life demonstrations, case studies and a Q&A session. IV Busulfex In-Service Video Program and Highlight Brochure x e pect to stand out!
  13. 13. Case Study E X P E C T A D V E R T I S I N G , I N C .Campaign Refresh BRAND Sicor Medroxyprogesterone case studies CHALLENGE Sicor Pharmaceuticals, primarily an oncology company with no experience in women’s health, Physician Website www.medroxy.com planned to launch a specialty injectable contraceptive product. SOLUTION Expect Advertising conducted extensive market research to understand the needs of, and to identify key issues facing gynecologists in the contraception Journal Ad Mouse Pad Physician Premium market. Based on our research, we developed a comprehensive 360º branding plan that included an ad campaign, sales collateral, direct mailings, trade show displays and a website. The 360º branding plan, combined with an attractive creative, helped Medroxy to stand out in the marketplace and achieve Patient Education Brochure rapid success. Direct Mail — 2 Waves x e pect to stand out!
  14. 14. Case Study E X P E C T A D V E R T I S I N G , I N C .Portfolio Marketing BRAND case studies Edwards Lifesciences Heart Valve Repair Rings CHALLENGE Traditionally, cardiothoracic surgeons have treated the left side of heart for valvular repair, whereas the right side valve generally went untreated. Edwards wanted to develop a sales brochure to motivate cardiothoracic surgeons to treat the right side heart valve as well. SOLUTION Expect Advertising developed the “Whole Heart” “Whole Heart” Journal Ad campaign that highlighted the ACC/AHA Valvular Guidelines. The guidelines strongly suggested close monitoring of the right side valve when performing the left side valvular repair. The campaign resonated very well with the target audience and helped to increase sales of right side valvular repair products. “Whole Heart” Sales Aid x e pect to stand out!
  15. 15. Case Study E X P E C T A D V E R T I S I N G , I N C .Launch Campaign case studies “Leading The Way” “At Your Fingertips” “Diversity” BRAND New York Blood Center (NYBC) Cord Blood Services CHALLENGE NYBC wanted to raise awareness of cord blood services. SOLUTION After careful analysis, Expect Advertising identified three differentiating factors that helped NYBC to stand out: 1. NYBC is a market leader, 2. NYBC is the only private, searchable cord blood database available online, and 3. NYBC cord blood is the most diverse database. Based on the key differentiators, we developed a three-part ad campaign that focused on “Leading the Way, “At Your Fingertips” and “Diversity. The campaign was very well received by the ” ” target audience. x e pect to stand out!
  16. 16. E X P E C T A D V E R T I S I N G , I N C .trade shows TRADE SHOW MARKETING Expect Advertising designs and develops custom trade show booths, portable displays and interactive tools to attract the target audience to your booth and engage them with appealing creative and interactive media. x e pect to stand out!
  17. 17. E X P E C T A D V E R T I S I N G , I N C . MEDICALLY RELEVANT PREMIUMSpremiums Expect Advertising designs and develops custom made anatomical models, charts and electronic devices to educate patients about disease, treatment and adherence to medical regimen. Our medically relevant premiums comply with the new Pharmaceutical Research and Manufacturers of America (PhRMA) Guidelines set forth in the new Code on Interactions with Healthcare Professionals. Vertebrae Model Diabetes Model x e pect to stand out!
  18. 18. E X P E C T A D V E R T I S I N G , I N C .other creative x e pect to stand out!
  19. 19. E X P E C T A D V E R T I S I N G , I N C .why us? WHY EXPECT ADVERTISING? Innovative ideas to stand out Highly experienced team 360º branding for maximum impact Highly cost-efficient We focus on you Whether its a new product launch, rebranding or maximizing profits from an existing brand, Expect Advertising can add value to your franchise and deliver a higher ROI. x e pect to stand out!
  20. 20. E X P E C T A D V E R T I S I N G , I N C . “Expect Advertising has been a valuable resource with their “Expect Advertising has a stellar team of individuals whotestimonials excellent creative ideas. Expect team members have work quickly and efficiently to deliver projects that are on provided excellent client service — they are there when time, on budget, and on strategy. They dont skimp on the you need them and they always deliver on time. ” creative and know how important execution is to the client. I highly recommend Expect Advertising. ” Mitchell Fink, VP Marketing, New York Blood Center Michael J. Quattro, Amylin Pharmaceuticals, Inc. “Expect Advertising is a great partner to have on your team. They impressed me so much with their efforts in making “Expect Advertising is a scientifically versatile marketing sure they knew our business and especially our customers. and advertising partner. They have a unique ability to The creativity and service was impeccable. ” rapidly understand, translate (to a business opportunity) the value of emerging scientific data and can quickly Lisa Ippoliti, Director of Marketing, Cordis formulate plans for immediate and viable execution. ” “Expect Advertising worked with Baxter on several Jaisim Shah, PDL BioPharma programs and their strategic ideas, program execution, attention-to-detail and the overall desire to go above “Expect Advertising work was very eye-catching and of high and beyond was remarkable. I would give them my quality. They brought together a solid group of external highest recommendation. ” experts and created educational programs that our customers appreciated. We were recognized by an industry Priya Jambhekar, Director of Regulatory, Baxter Healthcare trade group for the work Expect Advertising did for us. This was the ultimate compliment. ” “An excellent performance — and congratulations for conceiving, developing and executing an ad Raul Trillo, VP Strategic Marketing, Baxter Healthcare campaign on such short notice.” “Expect Advertising possesses a unique ability to grasp Art LeBlanc, President, Sicor Pharmaceuticals the complexity of the pharmaceutical and biotech business, and brings to the table well-rounded strategic “Expect Advertising worked on Brevibloc Marketing input and creative solutions. Expect Advertising is initiatives. I found Expect Advertising to have very high a true business partner. ” professional standards. ” Danhui Wang, Global Commercial Leader, JJ Christopher Mosso, Director of Marketing, Baxter Healthcare “Expect Advertising did a great job in developing the “People at Expect Advertising are strong strategic thinkers. message platform, innovative creative and 360º branding With very solid attention to detail, they ensure that the campaign for the Relay launch. Their hard work and work gets done correctly and quickly. ” attention to detail was exemplary.” Shawn OBrien, Vice President of Marketing, AstraZeneca Candace Deleonardis, Director of Marketing, Bolton Medical x e pect to stand out!
  21. 21. x e pect to stand out! Call Susan Levant at (973) 777 - 8886 Ext. 102 or email: info@expectad.com www.expectad.comE X P E C T A D V E R T I S I N G • 1 0 3 3 R O U T E 4 6 • C L I F T O N , N E W J E R S E Y 0 7 0 1 3 • ( 9 7 3 ) 7 7 7 - 8 8 8 6 • I N F O @ E X P E C TA D . C O M
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