B2B Marketing Communications Plan (template) v2
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B2B Marketing Communications Plan (template) v2

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BrainRider has been getting requests for help with marketing communications planning so we decided to share a simple, practical plan template. This knowledge marketing template includes decision......

BrainRider has been getting requests for help with marketing communications planning so we decided to share a simple, practical plan template. This knowledge marketing template includes decision stage analysis and content planning to work with demand generation strategies. This is a preliminary version. We plan to add a best practice walk-through but please contact us if you want us to share best practices. And of course we love your comments and shares.

Cheers

The BrainRider Team.
"sharing what we know is what we do"

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  • = INTERNATIONAL COMMUNITY OF MARKETERS =

    Review: http://bit.ly/db01RT
    Website: http://myentrepreneuronlinebusiness.com
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  • This is still a draft
    Please share your comments and feedback on what to add or revise.
    Intent is to share with too-small-to-be-clients :) as a practical tool.
    And as always we want to learn from your comments.

    Thanks in advance.
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Transcript

  • 1. B2B Marketing Communications Plan (Template)
    2010
  • 2. 2
    Objectives
  • 3. 3
    Target/Customer Profiles
    Key Targets
    Who Else Should We Influence
    Segment A
    ________
    ________
    Segment B
    ________
    ________
  • 4. Customer Decision Stages Model
    4
    See: http://blog.brainrider.com/2010/03/b2b-marketing-understanding-decision-stages/
  • 5. Content Engagement Planning
    5
    See: http://blog.brainrider.com/2010/05/b2b-marketing-content-how-to-plan-website-sales-collateral-email-blog-linkedin-twitter-and-other-marketing-copy-for-my-business/
  • 6. 6
    Communications Strategy
    Overall Strategy Statement
    (including positioning & value proposition)
  • 7. 7
    Marketing Program
  • 8. Budget & Blocking Chart
    8
  • 9. Performance Measurement: Program
    9
  • 10. Performance Measurement: Content
    10