Green OD: Organizational Development in the Green Economy Travis Green, Principal TGreen Consulting

Guiding Questions What does “Green” and “Sustainability” mean? What have I learned through my experiences with the Green/Sustainability Movement? Where are the connections between OD and a Green Economy or Sustainable Development? What is “Green OD?” How can OD support organizations that are moving towards being “green” or “sustainable”?

What does “Green” and “Sustainability” mean?

What have I learned through my experiences with the Green/Sustainability Movement?

Where are the connections between OD and a Green Economy or Sustainable Development? What is “Green OD?”

How can OD support organizations that are moving towards being “green” or “sustainable”?

Exercise “ This organization is focused on …… ..for its future”

“ This organization is focused on

…… ..for its future”

Sustainable Development “ Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” - U.N.’s Brundtland Commission definition of Sustainable Development - 1987 Economic Equity Environmental Stewardship Social Justice Nexus

“ Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”

- U.N.’s Brundtland Commission definition of Sustainable Development - 1987

Green Economy Industrial Economy Environment Social Economic Economic Environment Social

Green Economy

Industrial Economy

Global Drivers For a New Economy Increasing industrialization material consumption, pollution, and waste generation. Global problems resource depletion, deteriorating ecosystems, climate change, poverty, social unrest, etc. Proliferation of “ civil society stakeholders ”, I.e., NGO’s. These groups are assuming the role of monitor (even enforcer) of social and environmental standards. “ Disruptive” technologies and solutions Result in collective change that challenge the status quos. -Hart & Milstein

Increasing industrialization

material consumption, pollution, and waste generation.

Global problems

resource depletion, deteriorating ecosystems, climate change, poverty, social unrest, etc.

Proliferation of “ civil society stakeholders ”, I.e., NGO’s.

These groups are assuming the role of monitor (even enforcer) of social and environmental standards.

“ Disruptive” technologies and solutions

Result in collective change that challenge the status quos.

-Hart & Milstein

My Biases - Mental Models Sustainability is a social movement Complex issues scream for collaboration. New methods, tools, and actions are needed. Enhance the relationship b/w social systems and natural systems This is transformative time. I am a “Pragmatic Idealist”

Sustainability is a social movement

Complex issues scream for collaboration.

New methods, tools, and actions are needed.

Enhance the relationship b/w social systems and natural systems

This is transformative time.

I am a “Pragmatic Idealist”

Leadership Stakeholder Engagement Strategic Planning and Implementation

STORIES Sustainability Confluence Climate Action Labs Sustainability In Action

Sustainability Confluence

Climate Action Labs

Sustainability In Action

Change Agent Workshop What it means to be a “Change Agent” Change Theories Mental Models Ladder of Inference Water Line Model Force Field Analysis Action Plan to Launch of a Pilot Project

What it means to be a “Change Agent”

Change Theories

Mental Models

Ladder of Inference

Water Line Model

Force Field Analysis

Action Plan to Launch of a Pilot Project

Shifting the Future These core capabilities~ Seeing Systems Collaborating across boundaries Creating versus problem solving Senge, et al The Necessary Revolution

These core capabilities~

Seeing Systems

Collaborating across boundaries

Creating versus problem solving

Senge, et al

The Necessary Revolution

What is “Green OD”? “ Organizational Development that focuses on organizations seeking to change core practices so that they benefit our society and environment while also adding value to the organization” Bauback Yeganeh & Ante Glavas “ Green Organizational Development (GOD)” OD Practitioner, Spring 2008

“ Organizational Development that focuses on organizations seeking to change core practices so that they benefit our society and environment while also adding value to the organization”

Bauback Yeganeh & Ante Glavas

“ Green Organizational Development (GOD)”

OD Practitioner, Spring 2008

USE OD to “Scale Up”… Innovation based on green principles Increased Brand Image Increased employee engagement Company reputation Value Chain Energy Efficiency Product Design Employ Recruitment New Markets

Innovation based on green principles

Increased Brand Image

Increased employee engagement

Company reputation

Value Chain

Energy Efficiency

Product Design

Employ Recruitment

New Markets

Opportunity? McKinsey study - of 4,328 executives in 116 countries, 84% believed that business should contribute to the public good. However, only 3% believe that their companies are currently doing a good job.

McKinsey study - of 4,328 executives in 116 countries, 84% believed that business should contribute to the public good.

However, only 3% believe that their companies are currently doing a good job.

“ Phases in the development of corporate sustainability” Rejection Non-responsiveness Compliance Efficiency Strategic Proactively The Sustaining Organization THE PROCESS

“ Phases in the development

of corporate sustainability”

Rejection

Non-responsiveness

Compliance

Efficiency

Strategic Proactively

The Sustaining Organization

Shades of Green Shein’s ~ organizational culture Artifacts Norms Values Basic Assumptions

Shein’s ~ organizational culture

Artifacts

Norms

Values

Basic Assumptions

OD Opportunities Bob Dopplet, “ Leading Change Toward Sustainability”

Current “Sustainability Consultant“ Green initiatives, I.e., recycling Eco-footprint Analysis Sustainability Reports Policy/Operational Changes Environmental Impact Assessment Technical Experts

Green initiatives, I.e., recycling

Eco-footprint Analysis

Sustainability Reports

Policy/Operational Changes

Environmental Impact Assessment

Technical Experts

GREEN OD Consultant Build relational capacity Reduce Silos Enhance Collaboration - Internal & External Develop Shared Vision and Strategies Empower the people in the organization to engage change Establish learning environments in which members develop Core green business practices Incorporate outside expertise and knowledge to drive internal innovation and customized solutions

Build relational capacity

Reduce Silos

Enhance Collaboration - Internal & External

Develop Shared Vision and Strategies

Empower the people in the organization to engage change

Establish learning environments in which members develop Core green business practices

Incorporate outside expertise and knowledge to drive internal innovation and customized solutions

Tools to Help

Sustainable Value Tomorrow Today External Internal Strategy: Clean Technology Develop the sustainable competencies of he future Payoff Innovation and Repositioning Strategy: Clean Technology Create a shared roadmap for meeting unmet needs Payoff Sustainability Growth Trajectory Strategy: Clean Technology Integrate stakeholder view into business process Payoff Reputation and Legitimacy Strategy: Clean Technology Minimize waste and emissions from operation Payoff Cost and Risk Reduction Drivers: Pollution Material Consumption Waste Drivers: Disruption Clean Tech Footprint Drivers: Climate Change Resource Depletion Poverty Drivers: Civil Society Transparency Connectivity INNOVATION GROWTH OPERATIONS RELATIONSHIPS -Hart & Milstein

Drivers:

Pollution

Material Consumption

Waste

Drivers:

Disruption

Clean Tech

Footprint

Drivers:

Climate Change

Resource Depletion

Poverty

Drivers:

Civil Society

Transparency

Connectivity

Framing Sustainability Do not ask: What does a sustainable organization look like? Ask: What would your organization look like in a sustainable world ? The FUTURE Your Organization