Green OD --Pacific Northwest OD Network


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Travis Green kicked off the PNODN year with a talk on Green OD. After a 30 minute mingle Travis had us engadge in a dialogue about the meaning of "Green" "Sustainable" and "OD" in the phase "We are committed to being a ______ organization". Members reported a perception shift when thinking about what they heard in those three statements. Then, we were off.

The group explored the jargon and came to an understanding that this concept of sustainable change is being defined. Some suggested it is part of the design work we do to define this with our cleints. One strategy that was illuminating was to start with what they already doing that is sustainable.

We talked about the challenges of Sponsorship and education about systems. We had questions about what tools to use and process consulting was a recommendation from Travis.

Members talked about notion of the "triple bottom line", and how the language of accounting and profit predominats the mental models that run organizations. The group talked about our role to bridge that language to sustainable concepts for our clients in ways that are meaningful to them.

What conversations are you having with your clients about sustainability.

At the end of the evening members were lively and continued the converstaion. In the evaluation of the event particpants reported the topic to be highly relevant to their work. The content contained new inforamtion for the majority. Everyone who completed the survey said they had met someone they would like to collaborate with. What would that look like?

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  • Green OD --Pacific Northwest OD Network

    1. 1. Green OD: Organizational Development in the Green Economy Travis Green, Principal TGreen Consulting
    2. 2. Guiding Questions <ul><li>What does “Green” and “Sustainability” mean? </li></ul><ul><li>What have I learned through my experiences with the Green/Sustainability Movement? </li></ul><ul><li>Where are the connections between OD and a Green Economy or Sustainable Development? What is “Green OD?” </li></ul><ul><li>How can OD support organizations that are moving towards being “green” or “sustainable”? </li></ul>
    3. 3. Exercise <ul><li>“ This organization is focused on </li></ul><ul><li>…… ..for its future” </li></ul>
    4. 4. Sustainable Development <ul><li>“ Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” </li></ul><ul><li>- U.N.’s Brundtland Commission definition of Sustainable Development - 1987 </li></ul>Economic Equity Environmental Stewardship Social Justice Nexus
    5. 5. <ul><li>Green Economy </li></ul><ul><li>Industrial Economy </li></ul>Environment Social Economic Economic Environment Social
    6. 6. Global Drivers For a New Economy <ul><li>Increasing industrialization </li></ul><ul><ul><li>material consumption, pollution, and waste generation. </li></ul></ul><ul><li>Global problems </li></ul><ul><ul><li>resource depletion, deteriorating ecosystems, climate change, poverty, social unrest, etc. </li></ul></ul><ul><li>Proliferation of “ civil society stakeholders ”, I.e., NGO’s. </li></ul><ul><ul><li>These groups are assuming the role of monitor (even enforcer) of social and environmental standards. </li></ul></ul><ul><li>“ Disruptive” technologies and solutions </li></ul><ul><ul><li>Result in collective change that challenge the status quos. </li></ul></ul><ul><ul><li>-Hart & Milstein </li></ul></ul>
    7. 7. My Biases - Mental Models <ul><li>Sustainability is a social movement </li></ul><ul><li>Complex issues scream for collaboration. </li></ul><ul><li>New methods, tools, and actions are needed. </li></ul><ul><li>Enhance the relationship b/w social systems and natural systems </li></ul><ul><li>This is transformative time. </li></ul><ul><li>I am a “Pragmatic Idealist” </li></ul>
    8. 8. Leadership Stakeholder Engagement Strategic Planning and Implementation
    9. 9. STORIES <ul><li>Sustainability Confluence </li></ul><ul><li>Climate Action Labs </li></ul><ul><li>Sustainability In Action </li></ul>
    10. 10. Change Agent Workshop <ul><li>What it means to be a “Change Agent” </li></ul><ul><li>Change Theories </li></ul><ul><li>Mental Models </li></ul><ul><li>Ladder of Inference </li></ul><ul><li>Water Line Model </li></ul><ul><li>Force Field Analysis </li></ul><ul><li>Action Plan to Launch of a Pilot Project </li></ul>
    11. 11. Shifting the Future <ul><li>These core capabilities~ </li></ul><ul><ul><li>Seeing Systems </li></ul></ul><ul><ul><li>Collaborating across boundaries </li></ul></ul><ul><ul><li>Creating versus problem solving </li></ul></ul><ul><ul><li>Senge, et al </li></ul></ul><ul><li>The Necessary Revolution </li></ul>
    12. 12. What is “Green OD”? <ul><li>“ Organizational Development that focuses on organizations seeking to change core practices so that they benefit our society and environment while also adding value to the organization” </li></ul><ul><li>Bauback Yeganeh & Ante Glavas </li></ul><ul><li>“ Green Organizational Development (GOD)” </li></ul><ul><li>OD Practitioner, Spring 2008 </li></ul>
    13. 13. USE OD to “Scale Up”… <ul><li>Innovation based on green principles </li></ul><ul><li>Increased Brand Image </li></ul><ul><li>Increased employee engagement </li></ul><ul><li>Company reputation </li></ul><ul><li>Value Chain </li></ul><ul><li>Energy Efficiency </li></ul><ul><li>Product Design </li></ul><ul><li>Employ Recruitment </li></ul><ul><li>New Markets </li></ul>
    14. 14. Opportunity? <ul><li>McKinsey study - of 4,328 executives in 116 countries, 84% believed that business should contribute to the public good. </li></ul><ul><li>However, only 3% believe that their companies are currently doing a good job. </li></ul>
    15. 15. <ul><li>“ Phases in the development </li></ul><ul><li>of corporate sustainability” </li></ul><ul><ul><li>Rejection </li></ul></ul><ul><ul><li>Non-responsiveness </li></ul></ul><ul><ul><li>Compliance </li></ul></ul><ul><ul><li>Efficiency </li></ul></ul><ul><ul><li>Strategic Proactively </li></ul></ul><ul><ul><li>The Sustaining Organization </li></ul></ul>THE PROCESS
    16. 16. Shades of Green <ul><li>Shein’s ~ organizational culture </li></ul><ul><li>Artifacts </li></ul><ul><li>Norms </li></ul><ul><li>Values </li></ul><ul><li>Basic Assumptions </li></ul>
    17. 17. OD Opportunities Bob Dopplet, “ Leading Change Toward Sustainability”
    18. 18. Current “Sustainability Consultant“ <ul><li>Green initiatives, I.e., recycling </li></ul><ul><li>Eco-footprint Analysis </li></ul><ul><li>Sustainability Reports </li></ul><ul><li>Policy/Operational Changes </li></ul><ul><li>Environmental Impact Assessment </li></ul><ul><li>Technical Experts </li></ul>
    19. 19. GREEN OD Consultant <ul><li>Build relational capacity </li></ul><ul><li>Reduce Silos </li></ul><ul><li>Enhance Collaboration - Internal & External </li></ul><ul><li>Develop Shared Vision and Strategies </li></ul><ul><li>Empower the people in the organization to engage change </li></ul><ul><li>Establish learning environments in which members develop Core green business practices </li></ul><ul><li>Incorporate outside expertise and knowledge to drive internal innovation and customized solutions </li></ul>
    20. 20. Tools to Help
    21. 21. Sustainable Value Tomorrow Today External Internal Strategy: Clean Technology Develop the sustainable competencies of he future Payoff Innovation and Repositioning Strategy: Clean Technology Create a shared roadmap for meeting unmet needs Payoff Sustainability Growth Trajectory Strategy: Clean Technology Integrate stakeholder view into business process Payoff Reputation and Legitimacy Strategy: Clean Technology Minimize waste and emissions from operation Payoff Cost and Risk Reduction <ul><li>Drivers: </li></ul><ul><li>Pollution </li></ul><ul><li>Material Consumption </li></ul><ul><li>Waste </li></ul><ul><li>Drivers: </li></ul><ul><li>Disruption </li></ul><ul><li>Clean Tech </li></ul><ul><li>Footprint </li></ul><ul><li>Drivers: </li></ul><ul><li>Climate Change </li></ul><ul><li>Resource Depletion </li></ul><ul><li>Poverty </li></ul><ul><li>Drivers: </li></ul><ul><li>Civil Society </li></ul><ul><li>Transparency </li></ul><ul><li>Connectivity </li></ul>INNOVATION GROWTH OPERATIONS RELATIONSHIPS -Hart & Milstein
    22. 22. Framing Sustainability Do not ask: What does a sustainable organization look like? Ask: What would your organization look like in a sustainable world ? The FUTURE Your Organization