Using the Power of Business to Solve Social and Environmental Problems

Introductions Background Scaled from inception to $250 MM Sold business in 2005 What’s Next? New Company Fund Infrastructure Play: B Lab

Background

Scaled from inception to $250 MM

Sold business in 2005

What’s Next?

New Company

Fund

Infrastructure Play: B Lab

Infrastructure Play Three elements missing preventing market acceleration: Standards Legal Framework Collective Voice

Three elements missing preventing market acceleration:

Standards

Legal Framework

Collective Voice

We need a new sector of the economy . . . - Govt/nonprofit sectors necessary, but insufficient Business drives everything (77% US GDP) Business can solve problems at scale with speed - C Corps, S Corps . . . B Corps • Procurement/Supply Chain preferences • Investment preferences • Tax incentives • Social stock exchanges . . . as large as the nonprofit sector today Why does this matter?

We need a new sector of the economy . . .

- Govt/nonprofit sectors necessary, but insufficient

Business drives everything (77% US GDP)

Business can solve problems at scale with speed

- C Corps, S Corps . . . B Corps

• Procurement/Supply Chain preferences

• Investment preferences

• Tax incentives

• Social stock exchanges

. . . as large as the nonprofit sector today

B Corporations: Meet high performance and legal standards Differentiation for: consumers employees investors policy makers Build collective voice for “good companies” What’s a B Corp?

B Corporations:

Meet high performance and legal standards

Differentiation for:

consumers

employees

investors

policy makers

Build collective voice for “good companies”

Some examples?

Standards B Ratings System Comprehensive Assessment Tool Transparent Rigorous yet User-Friendly Tools & Best Practices Improve Performance Management Tool B Report Comparable Defines what’s good enough Version 1.0 Dynamic Industry Specificity

B Ratings System

Comprehensive Assessment Tool

Transparent

Rigorous yet User-Friendly

Tools & Best Practices

Improve Performance

Management Tool

B Report

Comparable

Defines what’s good enough

Version 1.0

Dynamic

Industry Specificity

Legal Framework Shareholder to Stakeholder Business Legal Structure for Beneficial Businesses Works within current corporate law Expands the responsibilities of the corporation to include the interests of stakeholders Functionality Permission and Protection for Directors Expands the rights of shareholders Built to Last New Management New Investors New Owners: IPO / Acquisition

Shareholder to Stakeholder Business

Legal Structure for Beneficial Businesses

Works within current corporate law

Expands the responsibilities of the corporation to include the interests of stakeholders

Functionality

Permission and Protection for Directors

Expands the rights of shareholders

Built to Last

New Management

New Investors

New Owners: IPO / Acquisition

Collective Voice Unifying Ingredient Brand Unites social enterprise and sustainability movement Manifestation of the same intent Makes good easy Consumers Investors Employees Suppliers Significant market with minimal presence

Unifying Ingredient Brand

Unites social enterprise and sustainability movement

Manifestation of the same intent

Makes good easy

Consumers

Investors

Employees

Suppliers

Significant market with minimal presence

• Influence the market beyond the success of your individual company • Save money (i.e. 75% off Salesforce) • Maintain mission post-sale/succession • Differentiation via third-party validation But, what’s in it for me?

New Sector of the Economy Capital Markets Supply Chain Initiatives Policy

Capital Markets

Supply Chain Initiatives

Policy