Enhancing Our Pedagogy Cit Conference

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  • 1. A PRESENTATION AT CIT CONFERENCE MAY 28 TH 2010 HOPE ADAMS ROSALYN J. RUFER KIRSTIE SZLASA EMPIRE STATE COLLEGE GRADUATE PROGRAMS Enhancing Our Pedagogy Through Web 3.0 Technologies
  • 2. Student Learning Goals
    • To instill marketing orientation in MBA students
    • To provide students with a basis to assess customer buying behavior
    • To provide students with tools to identify target market
    • To measure students’ abilities to design marketing programs based on customer buying behaviors
  • 3. Student Learning Outcomes - Pedagogy
    • 1998 SLN lotus notes platform
    • Textbook/Supplemental text mini-lectures
    • Asynchronous discussion: “Is target marketing ethical”
    • Students read and analyzed case study
  • 4. Student Learning Outcomes
    • 80% failed to properly segment the market/ identify a target market
    • 70% failed to make connection between marketing mix and target market
    • Consistent with Felder(1988): 10% retain what they read, 30% what they see, 50% what they see and hear……
  • 5.
    • Change in Pedagogy
    • Outcomes
    • F2006 Incorporated narrated power point to replace text based mini-lecture
    • Continued with asynchronous discussion
    • Continued with case study analysis
    • 50% of students successfully segmented the market
    • Identified an appropriate target market
    • Develop relevant marketing mix
    Optimizing Lotus Notes
  • 6. Learning Outcomes and Learning Styles
    • Graf, Liu, Chen and Yang (2009) “learners with a strong preference for a specific learning style have difficulty in learning when this style is not supported by the teaching environment” (pg1280).
    • We had visual and auditory learning but current pedagogy does not include kinesthetic or verbal learning
    • Can Web3.0 technologies help?
  • 7. Learning Styles
    • The visual and auditory learning provided abstract conceptualization
    • However there was no active experimentation or doing and no reflective observation
    • Fall 2009 It was hypothesized that a webinar (Elluminate) might provide additional learning
    http://www.archimuse.com/mw2007/papers/schaller/schaller.html
  • 8. What is Elluminate?
    • Elluminate is a web application used as a virtual meeting place enabled by the Spider Team
    • It removes the constraints of space and distance
    • It provides for both a visual, auditory, and verbal learning pedagogy
    • It allows for the sharing of documents and ideas and thus reflection and action
  • 9. What is Elluminate? Audio Visual Chat
  • 10. Improved Student Learning
    • Reviewed the Power Point –
    • Students moved clip art around to segment the market-
    • Discussion of how else the characters could be segmented–
    • Recording and questions-
    • Visual, auditory learning
    • Active experimentation and reflective observation
    • Enabled the sharing of ideas and verbal learning
    • Allowed for reflection
  • 11. Student Learning Outcomes 65% of the students succeeded with Elluminate
  • 12. Can Web3.0 Tools Provide for Concrete Experience?
    • Lessons learned from Eileen O Connor
    • Second life provides for visual, auditory, verbal and kinesthetic learning
    • Spring 2010 one of two classes used Second life instead of Elluminate
  • 13. Second Life Experience
    • Hope Adams set up the site with a large meeting room and two small breakout room
    • Began with the Power Point presentation (visual and auditory learning with conceptualization ) and viewed YouTube video (reflective observation)
    • Breakout men versus women to discuss what the commercial says (concrete experience)
    • Returned to large room to reflect on the difference between gender perspective and identify alternatives
  • 14. Student Learning Outcomes
    • Process allowed for abstract conceptualization, active experimentation, reflective observation, and concrete experience.
    • 90% of the students experiencing Second Life succeeded
  • 15. Discussion?