According to the United Nations’ Food and Agriculture Organization, food production must increase by 60% to feed the Earth’s growing population which is expected to hit 9 billion by 2050. Ninety percent of the growth in crop production is expected to come from higher yields on existing farm land requiring farmers to gain additional efficiencies from their land.
The agriculture industry is already highly dependent on technology and is not slow to adopt new hardware and software if it can help improve yields. Current forms of agriculture technology, often referred to as “precision agriculture,” help farmers determine where and what to plant on their land with a level of accuracy that was not possible ten years ago. The next step is to move from precision agriculture to predictive agriculture and “Big Data” will be the main driver of this change.