Introducing Real Groovy’s Current Situation

Senior Management Chris and Marty

Real Groovy Has Been In Business For Over 20 years

Real Groovy Currently Has 4 Locations NZ Wide

Real Groovy Have Enjoyed Tremendous Growth And Business Is Good

However Real Groovy Have Encountered Some Barriers ...

Major Changes In Technology, And Big Competitors Entering The Market Have Affected Real Groovy .

Real Groovy’s Competition Is Buying In Bulk And Providing Music At Lower Costs. Much Lower

Real Groovy Cant Compete With These Prices However .

Real Groovy Have A Secret Weapon They Provide Immense Variety And Range

Real Groovy’s Competitors Can’t Compete With That

However...... Digital Downloading is Slowing Business Down

Digital Piracy Is Hindering Real Groovy’s Business

Software Like Limewire And Kazaa Help Digital Piracy, By Making It Easier To Share Files.

There Is Not Much Real Groovy Can Do About This

Or Is There......

We Are Amongst Generation Y Who Are Technology Savvy H owever They Are Suckers For Social Acceptance.

Although Gen Y Are Not Buying CD’s They Are Buying Clothing To Fit In with Current Trends.

In Order To Be Accepted By Societies Social Circles.

Real Groovy Are Still Profitable However Digital Piracy Cut T heir Profit Levels. Profit

Real Groovy Improved Their Business Efficiency

By Increasing The Variety Of Services And Goods Provided . Goods: Shoes Clothing Skateboards Services: Insurance Delivery Tickets

Goods:

Shoes

Clothing

Skateboards

Services:

Insurance

Delivery

Tickets

Chris And Marty Are Smart They Integrated An Online Store

The Online Store Provides Great Discounts Plus Free Delivery

Online Store Has Proved Very profitable, Contributing 5% To The Total Profit

Real Groovy will never Conquer Digital Piracy Only The Government Can Solve This Problem Through Strict Downloading Regulations

This Doesn't Bother Chris And Marty Too Much. Since they have a: Successful Business Growing Reputation Excellent Customer Service

Since they have a:

Successful Business

Growing Reputation

Excellent Customer Service

With a Comfortable Transition Into The New Generation of Music Retailing. Real Groovy now need to...

Stock More Current Trend Clothing Rather Than “Top 20 Artist” CD”s In Order Too Fully Capitalise On Generation Y

Real Groovy Is More Than Just A Music Store