PUBLICK OCCURRENCES- 1690 No “Freedom of the Press” Peter Zenger Case- printed criticisms about the governor of NY Zenger charged with seditious libel Libel is a form of defamation Libel law at the time: “The greater the truth, the greater the libel” Trial established the right of a newspaper to print the truth
Congress shall make no law respecting an establishment of religion, orprohibiting the free exercise thereof; orabridging the freedom of speech, or of the press or the right of the people press;peaceably to assemble, and to petition the Government for a redress of grievances.
William Randolph Hearst “You furnish the pictures. I’ll furnish the war.” Unethical, irresponsible journalism Hoaxes, altered photos, sensational headlines Competition between New York Journal and New
unethical & illegal business Upton Sinclair dealings food & drug corruption child laborIda Tarbell automobile safety political corruption Bob Woodward & Carl BernsteinRalph Nader
Almost always a single sentenceSummarize the most important of the “Ws”Limit to one central idea“Hook” the reader
LEAD (almost always one sentence) The most important information in thestory should be in the first few paragraphs BODY Secondary facts of the story Minor facts of the story
A “slant” to your story. makes the purpose of the story clear and give it focus.WRONG: RIGHT:Seventeen houses were More than 100 people wereflattened by a tornado left homeless after athat struck Titusville tornado struck Titusvilleyesterday. yesterday.
accident37 feared dead in boatMen heard boasting of daily shootingsShark fin soup alters ecosystemOh rubbish!! Sucking up trashViolent storms batter southeastGroups sue over toxic toys
Few or no articles Action verbs only Does the headline express the main idea of the story? Does the headline effectively label the storys content? Will it create reader interest? Will it move readers into the story? Does the headline focus match the lead focus? Are the words short, common, colorful, powerful, specific? Would you read a story with this headline?
Term Meaning Capitalizing one the first letter of the firstdownstyle word and proper nouns in the headline A headline that is larger and bolder than itsprimary accompanying headlinehead A headline that is smaller and lighter thansecondary its accompanying headline (also called ahead kicker)
Kicker / secondary Primary head headCraze makes comebackHula Hoops on a roll Downstyle
Man stabbed 37 times-police rule out suicide March planned for next August Patient at deaths door--doctors pull him through Childs stool great for use in garden Juvenile court to try shooting defendant Police begin campaign to run down jaywalkers
William Kelly, 87, was fed secretary Iraqi head seeks arms Drunk gets nine months in violin case Enraged cow injures farmer with ax Deer kill 7,000 Local high school dropouts cut in half Include your children when baking cookies