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  1. 1.  Journalism
  2. 2. 1. advance 2. angle 3. attribution 4. brite 5. caption 6. censor 7. cliché 8. copyright 9. defamation 10. downstyle 11. editorial 12. feature 13. fiveWs& the H 14. fold 15. format 16. gutter 17. inverted pyramid 18. kicker 19. lead (lede) 20. libel 21. nameplate 22. plagiarism 23. point 24. primary head 25. proofing 26. secondaryhead 27. tabloid 28. transition
  3. 3.   PUBLICKOCCURRENCES-1690  No “Freedom ofthe Press”  Peter Zenger Case-  printed criticisms about the governor of NY  Zenger charged with seditious libel  Libel is a form of defamation  Libel law at the time: “The greater the truth, the greater the libel”  Trial established the right of a newspaper to print the truth
  4. 4.  Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances. offreedom the press
  5. 5. William Randolph Hearst “You furnish the pictures. I’ll furnish the war.”  Unethical, irresponsible journalism  Hoaxes, altered photos, sensational headlines  Competition between NewYorkJournaland NewYork World
  6. 6. Ida Tarbell Upton Sinclair unethical& illegal businessdealings  food& drugcorruption  child labor  automobilesafety  politicalcorruption Ralph Nader Bob Woodward & CarlBernstein
  7. 7.
  8. 8.  Timeliness Prominence Proximity Consequence Human Interest Odd Conflict Emotion
  9. 9.  Stories that go into deeper detail than straight news More “human” Human interest entertainment Morecreativity
  10. 10.  Brites Advances Comics Horoscopes Puzzles Recipes Other “fun” stuff
  11. 11. Dog bites man Man bites dog
  12. 12.  5Ws & H
  13. 13. Almost always a single sentence Summarize the most important of the “Ws” Limit to one central idea “Hook” the reader
  14. 14.  LEAD (almost always one sentence) The most important information in the story should be in the first few paragraphs BODY Secondary facts of the story Minor facts of the story
  15. 15.   A “slant” to your story.  makes the purpose of the story clear and give it focus. RIGHT: More than 100 people were left homeless after a tornado struck Titusvilleyesterday. WRONG: Seventeen houses were flattened by a tornado that struck Titusville yesterday.
  16. 16.  murder forced captured death assisted detained
  17. 17. 37 feared dead in boat accident Men heard boasting of daily shootings Sharkfin soupalters ecosystem Oh rubbish!! Suckingup trash Violent stormsbatter southeast Groupssueover toxic toys
  18. 18. Few or no articles Action verbs only Does the headline express the main idea of the story? Does the headline effectively label the story's content? Will it create reader interest? Will it move readers into the story? Does the headline focus match the lead focus? Are the words short, common, colorful, powerful, specific? Would you read a story with this headline?
  19. 19.  Term Meaning downstyle Capitalizing one the first letter of the first word and proper nouns in the headline primary head A headline that is larger and bolder than its accompanying headline secondary head A headline that is smaller and lighter than its accompanying headline (also called a kicker)
  20. 20.  Craze makes comeback Hula Hoops on a roll Kicker/ secondary head Primary head Downstyle
  21. 21.   Man stabbed 37 times-police rule out suicide  March planned for next August  Patient at death's door--doctors pull him through  Child's stool great foruse in garden  Juvenile court to try shooting defendant  Police begin campaign to run down jaywalkers
  22. 22.   William Kelly, 87, was fed secretary  Iraqi head seeks arms  Drunk gets nine months in violin case  Enraged cowinjures farmer with ax  Deerkill 7,000  Local high school dropouts cut in half  Include your children when baking cookies
  23. 23.  Tabloid Format fold gutter caption point