Your Agent                Windermere   Marketing   Technology   Premier
A   About    Your Agent
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About   Your Agent
8

with a REALTOR®:
                          Reasons to work




Not all real estate practitioners are
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How        I Help You
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You might assume that your agent’s job
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A
About   Windermere
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                                  Windermere
Our              Mission
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Windermere is a network of real estate
businesses ...
Our               Philosophy




“Windermere has always emphasized
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compone...
6             Cornerstones




     The Windermere mark is our historic
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The                        Leading Regional Real Estate
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• Established
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Windermere Exclu...
Offi�              Locations




At Windermere, one key fits every office.
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At Windermere, we work as a team.
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Our               Achievements




Windermere.com Honored by the
10th Annual Webby Awards
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The                Communities’ Choice




Windermere wins Silver Medal in
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Our              Community Service Day




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My   Plan for
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          The           80/20 Rule of Pricing
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A       Comparative Market Analysis




A Comparative Market Analysis (CMA) is
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Intelligent                  Pricing




 Determining the best asking price for a home
 can be one of the most challenging...
The




Multiple Listing Service
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In               Print:
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Using   the Latest in Today’s
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Today’s homeowners overwhelmin...
Smart               Phones & Mobile Marketing




We are a society “on the go.” Personal
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Agents, brokers and builders at Windermere
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Premier   Properties
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Final   Windermere Listing Presentation Proof
Final   Windermere Listing Presentation Proof
Final   Windermere Listing Presentation Proof
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Final Windermere Listing Presentation Proof

  1. 1. Your Agent Windermere Marketing Technology Premier A About Your Agent
  2. 2. A Your Agent About Your Agent
  3. 3. 8 with a REALTOR®: Reasons to work Not all real estate practitioners are REALTORS®. Here’s why it pays to work 1. Navigate a complicated process. A knowledgeable expert will help you 2. Information and opinions. with a REALTOR® prepare the best deal, and avoid delays or costly mistakes. A professional will be able to help you answer these two important questions: Will the property provide the environment I want for a home or investment? Second, will the property have resale value when I am ready to sell? 3. Help finding the best property. Sometimes the property you are seeking is available but not actively advertised in the 5. Property marketing power. 8 Real estate doesn’t sell due to advertising alone. In fact, a large share of real estate sales comes as the result of a practitioner’s contacts through previous clients, referrals, friends, and family. 6. Someone who speaks the language. If you don’t know a CMA from a PUD, you can understand why it’s important to work with a professional who is immersed in the industry and knows the real estate language. 7. Experience. Most people buy and sell only a few homes in a lifetime, usually with quite a few years in between each purchase. Even if you have done it before, laws and regulations change. Realtors®, on the other hand, handle hundreds of real estate transactions over the course of their career. market, and it will take some investigation by Having an expert on your side is critical. your REALTOR® to find all available properties. 8. Objective voice. 4. Negotiating skills. For most people, a home is the biggest purchase There are many negotiating factors, including they’ll ever make. Having a concerned, but but not limited to price, financing, terms, date objective, third party helps you stay focused on of possession, and inclusion or exclusion of the issues most important to you. repairs, furnishings, or equipment. Your agent can advise you as to which investigations and Bottom line: Do you have the expertise inspections are recommended or required. to sell your home in today’s market? A REALTOR® does. Portions reprinted from REALTOR® magazine (Realtor.org/realtormag) with permission of the National Association of Realtors®. Copyright 2008. All rights reserved.
  4. 4. How I Help You Sell Your Home You might assume that your agent’s job is to help find a buyer for your home. But that’s only one facet of my job. H Market Your Property • Assist you in preparing your home for a good first impression There are many other tasks that I perform on your behalf. • Market your home to buyers and other agents working with buyers who are I will: looking for homes in your price range Explain Basic Real Estate Principles • Keep you up-to-date on current market activity so you can make • The process of selling a home informed decisions • Agency relationships Negotiate the Purchase • The purchase and sale agreement • Assist you in working through the Research Your Home’s Value purchase and sale agreement • Provide you with a comprehensive • Negotiate with the buyer and buyer’s Comparative Market Analysis (CMA) agent on your behalf • Assist you in determining a price that • Track contingencies and make certain will provide you with the highest return contract deadlines are met in the shortest period of time Help Close the Transaction • Work with the escrow company to ensure all the documents needed are in order and are completed in a timely manner
  5. 5. A About Windermere Exclusive Properties Windermere
  6. 6. Our Mission Statement Windermere is a network of real estate businesses and a community of people who O The best from and for Windermere people. seek trust and mutual respect in each of Our greatest assets are Windermere people– our relationships. We serve neighborhoods the sales associates, managers, supporting throughout the West and, through our staff and owners with whom we hope affiliations with related firms, we can link to sustain mutually satisfying, productive to neighborhoods and services around the and lasting relationships. We place high world. We are committed to: priority on their growth, development Leadership in the real estate industry. and job satisfaction, and provide all the opportunity for reward commensurate Windermere is committed to being a leader with contributions. among our peer firms. We build and support close-knit teams. Our wish is to The improvement of life in the foster teamwork while reserving the neighborhoods we serve. freedom each of us needs to satisfy buyers We will be personally involved in civic and and sellers and find personal satisfaction. community affairs that improve the quality The highest ethical standards. of life in our neighborhoods, and will Uncompromising honesty and integrity. contribute both financial and human resources to achieve these ends. We will continue to grow while exercising practices that meet the highest ethical and business standards.
  7. 7. Our Philosophy “Windermere has always emphasized professionalism. Our associates are the primary component to our success and growth. We‘ve The Best Tools O As part of the Windermere network, agents may also take advantage of a variety of worked very hard over the years to build our programs and innovative services including reputation as a company whose representatives technology, marketing, and education that they are fair, honest, knowledgeable and genuinely can put to work in their local market. care about their communities.” These innovative tools allow them to serve homebuyers and homesellers in a way that is –Geoff Wood, Chief Executive Officer, unique to Windermere. Windermere Real Estate A Professional Approach Hire the best people. Give them the best Windermere’s structure allows offices to operate tools. Create a professional approach. independently while retaining the benefits of This founding philosophy of Windermere has being associated with a respected brand– been implemented through the introduction of benefits such as advertising buying power, agent new programs that have set industry standards benefits and powerful technology tools. At the which have given agents the knowledge they same time, agents are intimately familiar with need to meet the needs of buyers and sellers. their local communities, allowing them to The Best People provide knowledgeable and high-caliber real Windermere’s sales force is the company’s estate services tailored to the client’s needs. greatest asset. Windermere’s associates include experts in all areas of real estate. While residential real estate is the mainstay of its business, Windermere has partners who specialize in relocation, financing, insurance, escrow and new homes.
  8. 8. 6 Cornerstones The Windermere mark is our historic symbol used in conjunction with the of Windermere Windermere name. Together, they comprise the Windermere logo. The tree in the center of the mark presents Windermere as a living, vital organization that is committed to serving individual neighborhoods through its branch system. The two brackets on the left and right surrounding the tree join together to create a diamond, symbolizing our commitment to quality customer service. Windermere’s unity and strong network are also represented by the two individual brackets joining together to become one strong, unified structure. The points of the diamond depict Windermere 6 Quality Business Practices: We conduct business as caring professionals. Our ethics are higher than board rules require; our service is infused with courtesy and integrity. Standards of Practice: Our standards are built on trust and respect. Expect value and honesty in a Windermere real estate agent. Full Service: From financing to escrow, our team can take care of all your real estate needs. The Network: Local offices with a global reach. We are high tech people with high touch service. Community: as an innovative industry-leader focused on We are a collection of interesting, passionate, the future. committed people who truly believe in building Standards of Quality Practice vibrant and livable communities. Tools & Resources: We don’t just try new tools, we are leaders The in the technological revolution of real Network Windermere Full Service Way estate practices. Community Tools & Resources
  9. 9. The Leading Regional Real Estate Brand in the West We’ve once again been honored by a prestigious industry organization. REAL Trends has ranked us as the largest regional real estate brand in the western United States.* T Windermere Real Estate is the leading residential real estate network in the West and serves neighborhoods in Arizona, California, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Wyoming, Washington and British Columbia. *From The REAL Trends 500 Report “The Largest Regional Brands in the Country,” May 2008. Windermere at a glance • Established 1972 • Number of offices 375 • Number of agents 8,273 • Total sales volume $31,860,630,014 Portions reprinted from REALTOR® magazine (Realtor.org/realtormag) with permission of the National Association of Realtors®. Copyright 2008. All rights reserved.
  10. 10. About • Established Windermere Exclusive Properties Windermere Exclusive Properties 2001 A • Number of agents 375 • Number of offices 8 ...a�d gro�i�g.
  11. 11. Offi� Locations At Windermere, one key fits every office. We can meet in any one of our O Escondido Windermere 100 South Escondido Blvd., convenient, wireless business centers. Escondido, CA 92025 Phone: 760-291-1000 Carlsbad Village Windermere Fax: 760-746-8696 355 Carlsbad Village Drive, Carlsbad, CA 92008 Rancho Santa Fe / Fairbanks Ranch Phone: 760-434-4340 Windermere Fax: 760-730-3191 Address: 16236 San Dieguito Road, Rancho Santa Fe, CA 92067 Carlsbad Faire Windermere Phone: 858-756-2865 300 Carlsbad Village Drive, Fax: 858-756-2872 Carlsbad, CA 92008 Phone: 760-729-2900 La Costa / Encinitas Windermere Fax: 760-729-6762 1905 Calle Barcelona, Suite 230, Carlsbad, CA 92009 Carmel Valley / La Jolla Windermere Phone: 760-931-6111 11155 East Ocean Air Drive, Fax: 760-931-1026 San Diego, CA 92130 Phone: 858-436-3260 Rancho Bernardo Windermere Fax: 858-436-3265 16890 Bernardo Center Drive, San Diego CA 92128 Phone: 858-487-2002 Fax: 858-675-9690 Offices Opening Soon in Del Mar/ Solana Beach
  12. 12. The Windermere At Windermere, we work as a team. Team Approach Our agents are supported by an expert staff of real estate professionals who are trained T Here are just a few of the people already in place to assist your Windermere agent: • Transaction Coordinators to make selling a home a smooth and • Marketing and Advertising Directors pleasant experience. • Technology Experts Armed with the most advanced technology • Professional Photographers/ and the highest ethical practices, we can Videographers facilitate the sales process with our comprehensive array of services. • Loan and Escrow Officers • Home Staging Designers From our local owners to our dedicated managers, we are all here to help.
  13. 13. Our Achievements Windermere.com Honored by the 10th Annual Webby Awards in Real Estate & Beyond O Windermere Named Top Family Business Windermere Real Estate took top honors in the Windermere Real Estate has been selected as “Large Business” category of “1999 Best in the an Official Honoree of the 10th Annual Webby Northwest Washington Family Business Award,” Awards for its Web site, windermere.com. given annually by the Family Enterprise Institute. The Webby Awards, given by the International Academy of Digital Arts and Sciences, honor 1998 READY Award Web sites around the world based on Windermere Real Estate has been nationally excellence in content, design, functionality, recognized by the Newspaper Association of usability and overall experience. America with a 1998 READY (Real Estate Advertising of Distinction) Award. Arthur S. Langlie Award for Visionary Leadership KEPA Award The Windermere Foundation has been awarded The Windermere Cup races have been honored The Arthur S. Langlie Award for Visionary with a “Best Sports Event in 1997” KEPA (King Leadership by the Salvation Army for its County Event Producers Award) by the Sports creation and sponsorship of the Home for the and Events Council of Seattle/King County. Holidays program which pays one year’s rent for families in critical need. Windermere Credited as a Washington State “Powerhouse Business” Windermere Real Estate continues to move up Puget Sound Business Journal’s annual index of Washington State’s 100 largest private companies. The June 2007 listing places Windermere at No. 15, up two spots from last year. Windermere’s ranking is based on 2006 gross revenue of over 440 million dollars.
  14. 14. The Communities’ Choice Windermere wins Silver Medal in 11th Annual “Best Of” Reader’s Poll in Real Estate Windermere Exclusive Properties won the T Silver Medal in the Real Estate Company category of the 11th Annual “Best Of “ reader’s poll, conducted by the San Diego Ranch Coast Newspaper Group. Readers of the Rancho Santa Fe Review, Carmel Valley News and Del Mar Village Voice recognize Windermere as a favorite choice for real estate in San Diego. “Any Windermere agent will tell you, our work is not about houses; it’s about people,” said Steve Rodgers, President. “We care a lot about our community and are grateful to be considered among its Best.”
  15. 15. Our Community Service Day Our work is not about houses. It’s about people. O After all, real estate is rooted in our communities. And an investment in our We’re in the business of selling houses. neighborhoods gives us all a better place But more importantly, we’re helping people to call home. find a place they can call home. Our Past projects include beach clean ups, food commitment to service extends beyond drives for community resource centers, each real estate transaction. Every year mobile blood drives and outreach work since 1984, Windermere associates have with the children of Operation Hero. skipped work for a day to complete neighborhood improvement projects. Community Service Day has been recognized by several local and national Not only is Community Service Day a great organizations for its community opportunity to give back to the improvement projects. communities where we live and work, it also gives us a chance to work together. We clean, landscape and repair parks, play- grounds, schools, shelters and community buildings. Each office selects a project that best serves its community needs.
  16. 16. The Helping Homeless and Low-income Families Windermere Every transaction makes a difference Foundation T Housing is our business Helping homeless and low-income families is a natural extension of our business. Non-profit agencies receiving Windermere’s commitment to serving our Windermere Foundation dollars have communities goes beyond providing our furnished emergency and transitional buyers and sellers the best in real estate housing, have subsidized costs for services services. Every time a Windermere sales such as health care, employment associate sells a home, a portion of the counseling, placement and training, day commission goes to the Windermere care, scholarships and much more. Foundation, a non-profit organization established in 1989. Contributions from Building a future for homeless and Windermere agents combined with low-income children contributions from Windermere employees A significant portion of Windermere and the public have allowed the Foundation dollars go toward programs Windermere Foundation to distribute over that help children. Establishing and funding two million dollars annually in recent years literacy programs, underwriting the costs of to non-profit agencies dedicated to helping summer camp, and providing basic homeless and low-income families. necessities such as new school shoes, socks, and underwear are among the many projects that the Windermere Foundation supports. We believe that building a child’s self-esteem is an investment in our future.
  17. 17. Our President “Corporate Citizen of the Year” Steve Rodgers, President of Windermere O The spirit of the Corporate Citizen of the Year Award is to recognize those individuals who have demonstrated a philosophy of giving and Exclusive corporate social responsibility to make a Properties, was significant impact on the San Diego North awarded the region’s health and well being. ABLE Corporate This year’s award recognizes Steve Rodgers as Citizen of the being a leader in his field, leading the way Year Award ethically and with his community’s best at this year’s interest always in mind. His Community second annual Outreach Programs have been of great help to A.B.L.E Awards Sunday, June 28th. his fellow citizens and always include the The Achievements in Business Leadership majority of his fellow Windermere associates. Excellence (ABLE) Awards were designed to In past years Rodgers has been involved in recognize some of North County’s most active doing commercials for the blood bank and has community members and businesses. The event been involved in a number of Southern was a celebration of doing business successfully, California Beach Clean-Ups and Cancer walks. responsibly, and in the spirit of San Diego North. He has also made contributions to the “This award belongs to the entire Windermere Children’s Hospital and Jenna Druck Foundation Team. As real estate agents it’s our philosophy and gotten his hands dirty in a number of and our pleasure to give back to the environmentally friendly green community communities that we work in and live in,” said events. Steve Rodger’s dedication to his craft and Rodgers. “We will be persistent in promoting community combined to make him the environmental efficiency and will continue to do ideal choice for the ABLE Corporate Citizen of our part to keep San Diego great.” the Year Award.
  18. 18. M My Plan for Marketing Your Home Marketing
  19. 19. your home: • Price The 80/20 Rule of Pricing and Marketing a Property There are two major factors in selling Key Market Factors T How long does it take to sell a home? There is no easy answer. Recognizing the key factors influencing the market can give • Effective Marketing you significant control over the time it takes Eighty percent is how your home is priced, to sell your home. and 20 percent is effectively marketing The proper balance of these factors will your property to buyers and other expedite your sale. real estate agents. We Cannot Control: Because your home is not the only one on the market pricing it comparably to the • Location market is vital to getting it sold. Without • Competition a doubt, the price of the home plays the • Market Conditions biggest role in the buyer’s decision. We Can Control: • Condition of your home 20% • Terms Effective • Price Marketing 80% Price
  20. 20. A Comparative Market Analysis A Comparative Market Analysis (CMA) is essential to determine the value of residential property. Location and characteristics of the property are the key mind about pricing: A The following are a few things to keep in • Realistic pricing will achieve maximum price in a reasonable time. elements in determining value. Therefore, the basis for valuation is similar properties • Your cost or profit desire is irrelevant; the in your area. The market analysis takes into market determines the price. account the amount received from recent • The cost of improvements are almost sales of comparable properties and the always more than the added value. quantity and quality of comparable properties currently on the market. • Houses that remain on the market for a long time do not get shown. The desired end result is to find a price that will attract a willing and able buyer in a • A house that is priced right from the reasonable time. beginning achieves the highest proceeds. Once the value of your home has been determined, you can decide on an offering price that will achieve your goals. Generally, the price should not exceed the value by more than 5% or potential buyers may not even make offers. Naturally, if you want to sell quickly your asking price should be very near the value.
  21. 21. Intelligent Pricing Determining the best asking price for a home can be one of the most challenging aspects of selling a home. It is also one of the most important. I Another critical factor to keep in mind when pricing your home is timing. A property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market If your home is listed at a price that is above market value, you will miss out on Improper pricing at the initial listing misses out prospective buyers who would otherwise on this peak interest period and may result in be prime candidates to purchase your home. your property languishing on the market. This If you list at a price that is below market value, may lead to a below market value sale price, or, you will ultimately sell for a price that is not the even worse, no sale at all. optimum value for your home. Therefore, your home has the highest chances By pricing your property at market value, you for a fruitful sale when it is new on the market expose it to a much greater percentage of and the price is reasonably established. prospective buyers. This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home. % of Potential Buyers Who Will Look At Property 100% 90% 75% 80% 60% 60% 40% 30% +15% 20% +10% 10% Market Value -20% -10% -15% Asking Price in Relation to Market Value
  22. 22. The Multiple Listing Service Multiple Listing Service Features and benefits of the When you agree to work with me, I will T Benefits of a lockbox: • Allows real estate agents from various companies to show your home whether immediately list your home with our local it’s occupied or not. Multiple Listing Service (MLS). This means • Saves time that agents would have that complete information about your home to spend retrieving keys from the can be accessed by any licensed agent. real estate office. Since nine out of ten buyers use an agent in their home search process, this complete • Provides controlled access by and detailed database of listings is an requiring agents enter a unique security important tool. card or code. A lockbox can help sell your home • Through tracking the unique user identification data agents must provide, When your home is listed on the MLS, I’ll know which agents have shown your your home will also receive a lockbox, home. I can then follow up with those sometimes referred to as a keybox. The agents to get critical feedback that may lockbox is attached to your home and will speed the sale of your home. contain an entry key. Most areas now have electronic lockboxes that require a special code or card to open and release the key.
  23. 23. In Print: Marketing Your Home Print marketing is a great way to communicate your homes unique value. I use a variety of media to reach multiple avenues of interested to interested buyers. I Property Brochures • Stunning photography and key property features on a beautifully designed Property Brochure. • Perfect to fill flyer boxes, hang in office windows and distribute at networking events. Direct Mail Marketing • Custom postcards and letters sent directly to the hands of neighbors, key prospects and real estate agents. Newspaper/Magazines • Extra exposure in select San Diego media to boost awareness among active buyers. Distinctive Signage • Distinctive Signage highlights homes for sale • Sign riders with website and text options make it easy for buyers to get more information
  24. 24. Open Attract More Buyers with a Windermere Houses O Open House Before buyers purchase a home, they need to walk through it and picture themselves living in it. According to a national survey*, more than 52 percent of buyers use open houses as an information source when looking for a home. You’ll want to take advantage of this exposure and I will work with you through the process of preparing your home for the event. I will promote your open house online, in print and through personal networking. *National Association of REALTORS® 2006 Profile of Home Buyers & Sellers
  25. 25. The Power of Marketing T Listings are showcased with high quality brochures, telling the story to prospective buyers. Mailed directly to target neighborhoods, prospective buyers and agents.
  26. 26. U Using the Latest in Today’s Technology Technology
  27. 27. Today’s Your Home’s Presence On The Internet is Now More Important A survey of home buyers who recently Internet Savvy Homebuyer T moved asked: “Do you think the internet is becoming more important than print advertising to market a home?” Where buyer found home they eventually purchased: Real estate agent 34% Internet 32% Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008 Yard sign/Open House sign 15% According to the National Association of REALTORS®, more buyers found their Friend, relative, neighbor 7% home on the internet than through a print Homebuilder or their agent 3% ad or a sign. Directly from the sellers/ 2% Knew the sellers Home book or magazine 1% Source: National Association of Realtors 2008 Profile of Home Buyers and Sellers
  28. 28. Leading the Way in Real Estate Technology L To effectively work with today’s internet savvy homebuyer, you need an internet savvy Realtor. • Windermere was the first real estate • Windermere developed an exclusive company to feature an interactive virtual toolset that allows us to reach, listing map on their website, allowing track and engage buyers on an visitors to conveniently search for international level. properties from the comfort of • Windermere listings are syndicated to their homes. thousands of websites through the most • Windermere Exclusive Properties was sophisticated internet property the first real estate brokerage in marketing plan ever developed. San Diego to launch a company wide blog site. It is updated daily with real If you want access to the greatest tools time news, powered by more than technology has to offer, choose a 100 active agent authors. Windermere agent. • We are the only real estate brokerage in California with our own multimedia production company and green screen studio. Our team of videographers and directors support agents with everything from professional photography to full motion video.
  29. 29. Dramatíc Online Exposure Windermere uses a strategic internet marketing campaign and the latest real estate technology to place your home at the finger tips of millions of potential buyers.
  30. 30. Showcased on Capturing Buyers On RealTOR.COM® Realtor.com The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired S What SHOWCaSe lISTING eNHaNCeMeNTS do to help sell your property. • More exposure for your property closing date. • Up to 25 jumbo photos • Listing video tours • Promote open houses SHOWCaSe lISTINGS I have upgraded your listing on REALTOR.com® to be more prominent using REALTOR.com® Showcase Listing Enhancements. • Your home will be more visible to buyers • I receive customer leads directly so I can personally respond to buyers • There are additional enhancements I can add to your listing to show off the best features
  31. 31. Enhanced I use enhanced listings on on SignOnSanDiego.com to give your home premier placement on the #1 local site for real estate searches. E • SignOnSanDiego.com is San Diego’s most visited local Web site. • It receives about 30 million page views and more than 3 million visitors each month. • SignOnSanDiego reaches 32% of all San Diego Internet Users & 24% of all San Diego adults.
  32. 32. Our Internet Presence O Windermere websites are cutting edge. They include: interactive maps for easy property searches; an advanced blogging platform; social networking mash ups; and professional videos and home tours.
  33. 33. Property Website Single Property Websites are an innovative way to highlight the key features of your home. I use a unique web address (like www.123SanDiegoDrive.com) and P populate the site with media rich content about the property. This digital property flyer can include numerous photos, a virtual tour, a Google map, WalkScore, and community/school information. A “Share This” function makes it easy to forward the Property Website to interested agents and buyers. And with a single click, site visitors can contact me directly. Homes with their own Property Website reach more buyers and often sell faster than those without a website. Rest assured, that your home will be showcased with the most advanced real estate technology available.
  34. 34. Web 2.0 & Over the past few years, the way people Social Networking use the internet has dramatically changed. Users want more than online directories, they want a perpetual stream of interactive and dynamic content. Blogs and other sites W Buyers are actively using social networking sites to learn about San Diego and make their real estate decisions. I understand these tools and will leverage these sites to make your property more visible and attractive to the modern buyer. featuring user generated content are among the most popular tools people use to “get a feel” for new things, including real estate. What you should know about Social Networking (member communities): • Time spent on social networking sites has surged 73% this year • In February 2009, social network usage exceeded web-based email usage for the first time • 77% percent of active Internet users read blogs • There are more than 2 billion Google searches performed daily • YouTube accounts for more than 10% of all internet traffic and attracts nearly 83 millions visitors each month • 100,000 people check their Facebook Page every day, 30 million of them do it through their mobile device • California is home to more than 57% of Twitter accounts
  35. 35. P icture Perfect Production Videos Today’s homeowners overwhelmingly report that photos and videos are the most important features they use when searching for a home. Together, they can increase the perceived value of a property by nearly 20%. P Windermere Exclusive Properties is the only real estate brokerage in California with our own multimedia production company and local green screen studio. Our team of videographers supports agents with everything from professional photography to full motion video. The number of American users frequenting online video sites climbed 339% since 2003 and this year it became the fastest growing area of online marketing. We use video to make your virtual tours stand out from the competition and attract more attention from home buyers on the top 5 video sharing sites.
  36. 36. Smart Phones & Mobile Marketing We are a society “on the go.” Personal cell phones and wireless internet make it easy for us to conduct business from any place. A homebuyer can use a smart phone to search for properties, watch home and Š for the Buyer on the Go neighborhood tours on YouTube and engage in social marketing. • Mobile internet access increased 36% in the US last year. • There are 18 million Americans with mobile internet access. Globally, that number is 54 million. • On average, 35-44 year olds send more texts than make phone calls. • 53% of Smart Phone users are clicking on mobile ads and 35% are requesting more information. To reach this moving market, I deliver real estate information to cell phones using text messages and the mobile internet.
  37. 37. Your Feedback: Reporting/Tracking Keeping you informed about the progress of your home sale is among my top priorities. Not only will I be available to you in person, but there are many other Y ways we can communicate as well. I answer emails, calls and text messages - so you reach me quickly. My system is transparent and I would be happy to share it with you. I carefully monitor internet traffic and can show you an amazing information about prospective buyers. Through visual reports and online tracking systems, I will show you how my marketing is attracting buyers to your property. You will know how to find your property on hundreds of websites, where to watch your virtual tour and what the feedback is from other agents who view your home. Expect expert guidance and immediate phone calls for any breaking news. I will make it a smooth and organized transaction.
  38. 38. Going Green in Real Estate Agents, brokers and builders at Windermere are proud to be part of the “green” movement. There’s a growing awareness among professionals about the G • I use green marketing techniques, like calling my network and using internet advertising. • I use multimedia property tours to reach environmental impact of our every day buyers on a global level with a 24 hour business practices. We want to build virtual Open House vibrant and livable communities. • We participate in ecofriendly events, a Windermere, we use technology to like beach clean ups and hardware reduce our carbon footprint. collection events. • We store our forms and materials in • Windermere raises environmental an electronic library of digital documents awareness through social networking rather than printouts. groups and websites geared towards the green buyer and seller. • We use WINForms to complete real estate transactions neatly and • We can recommend a host of green product and service solutions to our without waste. clients interested in going green • Docusign reduces paper use by signing contracts and documents with electronic signatures. • With electronic scanning and fax systems we can send proposals, contracts, and invoices. All parties can have signed copies without having to print anything.
  39. 39. P Premier Properties Exclusive Programs Premier
  40. 40. The Premier Program for Luxury Properties T Windermere’s Premier PropertiesSM program was created more than a decade ago to meet the unique demands of marketing and selling luxury homes. The Premier Properties program focuses on accomplishing our mutual objective––professionally marketing your property to qualified buyers and successfully selling your property at the best possible price. Benefits Include: • Special advertising opportunities • Enhanced Web presence • Networking with other agents in the high-end market • Unique signage Marketing Tools For Your Premier Property At Windermere Exclusive Properties, we take a customized, targeted approach to marketing your Premier Property –using the right mix of tools to give your home high visibility in this niche market. The Premier Properties marketing program is designed to create maximum exposure to sell your home quickly at the highest value.
  41. 41. Our Exclusive Special advertising Opportunities Advertising Windermere’s display ads in The San Diego Union Tribune and The North County Times O Customized Marketing Materials Our targeted direct mail campaigns give your Premier home exposure to key prospects as well gives your home broadcast print exposure as top sales associates from all real estate throughout the region and distinguishes your companies who represent high-end buyers home with the special Premier logo – drawing seeking upscale properties. Top-quality, full color more attention to exceptional listings. brochures are available to help highlight your home’s distinctive features with photographs and enhanced Web Presence detailed descriptions. Windermere’s Website, which receives millions of visitors each month, offers first-class Unique Signage exposure for luxury homes. The special Windermere’s exclusive Premier sign, stylized Premier section, search function and logo with the elegant Premier logo, gives your differentiate Premier homes from others exceptional home the recognition it deserves. featured on www.windermere.com and Information about your home will be presented www.windermeresandiego.com. at our Premier networking meetings, giving your home additional visibility among Windermere’s Full Motion Videos Premier property specialists. We can also showcase your Premier home with high end, full motion videos. More than virtual tours, these mini-movies give your homes a competitive edge with upscale buyers.
  42. 42. WindermerePremier.com The Online Home for Upscale Properties The Premier PropertiesSM program is designed to address the special needs of clients in the W high-end market. Since its creation, we’ve developed a reputation for unparalleled expertise, an expansive network of experienced agents and pioneering marketing strategies. This proven marketing program includes a component that provides an enhanced online presence for upscale homes meeting the stringent Premier program requirements. Whether our Premier listings are reached via a search from our industry-leading website Windermere.com or by going directly to WindermerePremier.com, home seekers can feel confident that these properties reflect the highest quality the market has to offer. Through our online venues, the distinctive and inviting features of a Premier property are highlighted through the use of exclusive tools such as Photo Gallery, insightful community profiles, detailed property information and easy agent contact. Combined, these tools help create a marketing perspective second only to an in-person tour.
  43. 43. The Luxury Portfolio Windermere is proud to be a part of Luxury Portfolio Fine Property CollectionTM, a powerful luxury property marketing program. Windermere’s membership in the Luxury T Together, this consortium of luxury home specialists has representation and luxury homes for sale in 25 countries and booked over $400 billion in U.S. luxury home sales Portfolio gives me access to effective tools to in 2007, representing 1.4 million luxury help market your home. These tools are home transactions. designed to: • Provide a sophisticated online portal for luxury listings priced over $1 million at LuxuryPortfolio.com. • Attract local, national and international buyers to luxury home listings within Windermere’s Premier Properties program. • Put at my fingertips access to national and global marketing resources and publications at significant savings. (These popular publications include The Wall Street Journal, Unique Homes Magazine and DuPont Registry Magazine.) • Associate my listings with my colleagues at other powerful luxury firms. • The Luxury Portfolio is coordinated by Leading Real Estate Companies of the WorldTM, the largest global network of leading locally branded companies, including Windermere Real Estate.

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