Mcluhan (sept 2011)


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Mcluhan (sept 2011)

  1. 1. Marshall McLuhan <ul><li>Denis Hlynka </li></ul>
  2. 2. Marshall McLuhan <ul><li>1911: born Edmonton </li></ul><ul><li>1915: moved to Winnipeg </li></ul><ul><li>1925-7: Kelvin High School </li></ul><ul><li>1928: University of Manitoba </li></ul><ul><li>1933: BA </li></ul><ul><li>1934: MA </li></ul>
  3. 3. McLuhan Background <ul><li>1935 Cambridge </li></ul><ul><li>1940s: University of Wisconsin </li></ul><ul><li>1950s: University of Toronto </li></ul><ul><li>died 1980. </li></ul>
  4. 4. Source Message Channel Receiver
  5. 5. Technology <ul><ul><li>How does educational technology enlarge, focus and constrain our understanding of the world? How do new media reshape knowledge, alter how it is represented, presented, and comprehended? </li></ul></ul>
  6. 6. Media <ul><li>How do media reshape knowledge, and alter how knowledge is represented, presented, and comprehended? </li></ul>
  7. 7. Pedagogy <ul><li>What will this do to teaching and learning in the 21st century? </li></ul>
  8. 8. Societal Change <ul><li>Modern technology is changing how and where we work, what work we do, how we communicate with others, how we play, and, at a deeper level, how we think, how we see ourselves, and what we value. It is also changing how, where and when we learn, as well as why and what we need to learn. </li></ul><ul><li>N. Henchley, Communication technology and the transformation of learning. In R. Ghosh & D. Ray (Eds) Social change and education in Canada. Toronto: Harcourt Brace. 1987, p 37 </li></ul>
  9. 9. Every technology... <ul><li>EXTENDS some known trait. </li></ul><ul><li>OBSOLESCES an established way of doing things. </li></ul><ul><li>RETRIEVES a long-lost method or experience. </li></ul><ul><li>REVERSES into its opposite. (deconstructs?) </li></ul>
  10. 10. Tech Effects <ul><li>The effects are not sequential but simultaneous. </li></ul><ul><li>The effects radiate outward from a technology. </li></ul>
  11. 11. Technology Enhance Obsolesce Retrieve Reverse
  12. 12. 4 Laws of Media
  13. 13. 4 Laws of Media
  14. 14. 4 Laws of Media
  15. 15. Electric Light <ul><li>Enhances: Visible space </li></ul><ul><li>Retrieves: Daylight activity </li></ul><ul><li>Obsolesces: Candles ... Mystery </li></ul><ul><li>Reverses: Blindness </li></ul>
  16. 16. Cell phone <ul><li>Enhances: Voice </li></ul><ul><li>Retrieves: Yelling </li></ul><ul><li>Obsolesces: Telephone Booth </li></ul><ul><li>Reverses: Leash </li></ul>
  17. 17. <ul><li>However, there is also a risk in taking away ICT courses. By considering ICT as a transversal subject, nobody feels responsible for it, and this was found to have a negative impact on teacher students‘ use of ICT in their teaching </li></ul><ul><li>(Karsenti, 2005b; Karsenti, Raby, & Villeneuve, 2008). </li></ul>
  18. 18. Medium is the Message <ul><li>“ The medium is the message is the first great formula of our new age.” Jean Baudrillard </li></ul>
  19. 19. Cell Phone Voice Telephone Booth Yelling Leash
  20. 20. SmartPhone Mobile e-mail Computing ability Internet Wi-Fi (4G) Social Networking Multiple Features (Apps) Expensive programs Desktop computers Dial-up connections Mobile computers Operating systems Instant Access “ In the future smartphones will continue to provide instant access, operating systems, and the demands of society.”
  21. 21. Cell Phone <ul><li>Enhances: Voice </li></ul><ul><li>Retrieves: Yelling </li></ul><ul><li>Obsolesces: Telephone Booth </li></ul><ul><li>Reverses into: Leash </li></ul>